Meeting of the SCN Task Force on

1

• Meeting of the SCN Task Force on
• Advocacy, Communication and Partnership Building
• (Sunday 26 from 10.30 to 13.30)
• Who met
• Communication and technical staff of UN agencies
  and other partners
• What for
• - to reach an agreement on the need to better
  coordinate the different communication efforts in
  nutrition "speaking in one voice"
• - to identify and agree on key next steps towards
  better coordination to improve communication in
  nutrition

2

• Main conclusion
• The SCN should work on a joint call for action to
  improve nutrition. This call should bring
  together the different actions being promoted by
  the partners. The actions will continue to be led
  by individual partners but the call should be
  integrated and therefore help to promote
  integrated approaches in the long run.

3

• Main points agreed
• 1.It is key to harmonize communication efforts at
  all levels and between initiatives to ensure that
  individual agencies speak with one voice.
• 2. The SCN task-force is the right forum to
  develop a common language and vision and to
  agree on messages, audiences and collective
  strategies and approaches.
• 3. Implementation of the commonly agreed
  communication products will be the responsibility
  of the different partners.
• 4. To continue discussing through electronic
  means to further refine the Task-Force TOR,
  products and timeframe.

4

• Key issues for the development of the SCN
  Advocacy, Communication and Partnership building
  task-force
• The task force could focus on
• Media Mobilization
• Building and participating of strategic alliances
  and coalitions
• Social and Political Mobilization at all levels
  (global, regional and in countries)
• Fostering the participation of women, youngsters
  and children

5

• Next steps - main activities agreed
• During 2007
• Mapping of current and planned communications
  activities and creation of a database of
  Nutrition and Communication focal points from the
  SCN membership. (ECHUI comms team has already
  started to prepare such inventory and will share
  it with the group to serve as a starting point
  for the joint effort)
• Identifying key advocacy opportunities - high
  profile events, governing body meetings,
  conferences, etc.
• A Communication Brainstorming meeting to develop
  and agree on key messages.
• Develop the concept note for a high level
  advocacy Social Mobilization/communication
  campaign.

6

• In 2008
• Mobilize support and resources to launch a high
  level advocacy Social Mobilization/communication
  campaign globally and in at least 4 selected
  countries.