Get ready for reading quiz

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Get ready for reading quiz
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Persuasion Propaganda

• Get out your W.N. and consider this question
• How is propaganda used to control/persuade the
  animals and their thinking?
• While answering this question, make your own
  Propaganda Log making note of examples of
  propaganda used in Animal Farm.

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Propaganda Log

• Squealer acts as a propaganda tool for the pigs

Page What is Said or Done What is Really Happening
52 Milk apples are brainfood Pigs are hogging them
69 Napoleon has lots of responsibility respect him Napoleon conniving, power hungry
70 Snowball wasnt important Napoleon got rid of him (didnt want competition for power)
71-72 Napoleon never opposed the windmill Only opposed it because it was Snowballs idea not his (then he took the credit)
77 Being around people is ok it was never really wrong before. Napoleon is changing the rules to fit his agenda.
79 Pigs need a quiet place to work Pigs are taking comfort for themselves
80 Dont sleep in beds WITH SHEETS Changing rules to benefit them.
89 Snowball is a traitor trying to betray us Gives Napoleon someone else to blame for troubles
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What is persuasion?

• An attempt to change opinions and attitudes
• An attempt to change your behavior
• EX. lawyers, advertisements, parents

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Attempts at Persuasion

• Every time you turn on the T.V., open a magazine,
  turn on the radio, or surf the web someone is
  trying to persuade you to do something
• If you are mathematically minded, count the
  number of advertisements in a magazine sometime.
  (did I persuade you to do it?)

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Persuasion vs. Propaganda

• Basically, they are both trying to get you to
  believe what they believe.
• Persuasion is based mainly on a persons beliefs
  and they want you to feel the same way.
• Propaganda is based mainly on a group of peoples
  beliefs and they are trying to spread information
  about their cause. ex. advertisements,
  organizations, politicians

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Persuasion vs. Propaganda(continued)

• Persuasion and propaganda both rely on emotional
  appeals.
• But when emotional appeals ignore logic or
  reason, they become a poor propaganda device.
• A good listener can examine a persuasive
  statement and identify whether it is logical or
  not.

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Persuasive/Propaganda Techniques

• Euphemism
• Oversimplification
• Bandwagon
• Ad Hominem
• Faulty cause-and-effect reasoning
• Begging the question
• Glittering generalities
• Logical fallacies

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• Euphemism Attempt to pacify audiences to make an
  unpleasant reality more acceptable replacing
  plain English with deliberately vague jargon to
  obscure, or soften the meaning. not a food
  reduction but a readjustment

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• Oversimplification giving a simple solution for
  a complex problem. Simplification covers the true
  meaning 2 wings2 legs, so birds are
  four-legged animals. Made from recycled paper
  (but only 10).

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• Bandwagon do something everyone else is doing
  the sheep in Animal Farm chant four legs good,
  two legs bad over and over. When
  environmentalism became a household word,
  companies all over the world suddenly became
  green.

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• Ad Hominem (name-calling) attacking the person
  instead of attacking his argument. For example,
  "Von Daniken's books about ancient astronauts are
  worthless because he is a convicted forger and
  embezzler." (Which is true, but that's not why
  they're worthless.)

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• Faulty cause-and-effect reasoning no logical
  cause is given or known for the effect Milk and
  apples are brainfood. Pigs must sleep in beds.
  Brand X whitens best.

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• Begging the question When the truth of a
  statement is assumed before it is proven. Often,
  it is avoiding the issue or real issue by just
  stating the conclusion in a different way.

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• Glittering generalities is a reverse form of
  name-calling. Instead of insults, it uses words
  that generate strong positive emotions-words like
  "democracy," "patriotism," "motherhood,"
  "science," "progress," "prosperity." Politicians
  love to speak in these terms.

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• Logical fallacies Applying logic, one can
  usually draw a conclusion from one or more
  established premises. While the premises may be
  accurate, the conclusion is not. For example,
  Premise 1 Bill Clinton supports gun control.
  Premise 2 Communist regimes have always
  supported gun control. Conclusion Bill Clinton
  is a communist.

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Name that Propaganda Technique
Game Show Time
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique
Glittering Generalities
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique
Bandwagon (everyone chews their gum)
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique
Ad Hominem (attacks Best Buy)
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique
Over-simplification
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique
Glittering Generalities
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Euphemism Oversimplification Bandwagon Ad
Hominem Faulty cause-and-effect reasoning Begging
the question Glittering generalities Logical
fallacies
Name that Propaganda Technique

• Faulty Cause and Effect ReasoningGlittering
  GeneralitiesAd Hominem

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Works Cited

• Landoll, Sally. Evaluating a Speakers
  Reasoning. Retrieved April 18th, 2006 from
  http//teachers.usd497.org/slandoll/
  New20Webpage/Persuasion2.ppt
• Retro Junk Your Memory Machine." Retrojunk.
  Retrieved April 18th, 2006 from
  http//www.retrojunk.com/.