Title: Complexiteit de rol van netwerken (1) Chris Snijders
1Complexiteitde rol van netwerken (1)Chris
Snijders
2www.tue-tm.org/complexity
3Opzet
- Veel voorbeelden uit de sociale netwerk hoek
- Mede aanloop voor volgende netwerkcollege over
biologische netwerken - (Soms slides in het Engels)
- c.c.p.snijders _/at\_ gmail.com
Several slides used from, e.g., Leskovec and
Faloutsos , Carnegie Mellon, and others (see
www.insna.org)
4Netwerken alles dat kan worden weergegeven en
geinterpreteerd als bolletjes met lijntjes
daartussen
5Networks of the Real-world (1)
- Biological networks
- metabolic networks
- food web
- neural networks
- gene regulatory networks
- Language networks
- Semantic networks
- Software networks
Semantic network
Yeast protein interactions
Language network
Software network
6Networks of the Real-world (2)
- Information networks
- World Wide Web hyperlinks
- Citation networks
- Blog networks
- Social networks people interactions
- Organizational networks
- Communication networks
- Collaboration networks
- Sexual networks
- Collaboration networks
- Technological networks
- Power grid
- Airline, road, river networks
- Telephone networks
- Internet
- Autonomous systems
Florence families
Karate club network
Collaboration network
Friendship network
7Netwerken en complexiteit
- (Sociale) Netwerken gaan over hoe de samenhang
van elementen mede van belang is (en niet alleen
de eigenschappen van de elementen) - Het gedrag van netwerken kan typisch niet-lineair
zijn, zelfs als de losse onderdelen lineair
gedrag vertonen (? complexiteit) - Grote netwerken ? complexiteit op basis van
omvang van de berekeningen - Netwerktheorie aanloop (voor volgende week)
8Twee manieren om iets van netwerken te begrijpen
- Bottom up (wat zou nu een goede positie in een
netwerk zijn, of welke soort netwerken hebben
goede of slechte eigenschappen) -
- Top down (hoe zien de netwerken om ons heen er
eigenlijk uit, en wat kunnen we daarvan leren
over bijvoorbeeld hoe ze tot stand komen)
9De structuur van de omgeving doet er toe, niet
alleen de eigenschappen van de elementen
zelf Bottom up voorbeelden
10Obesity as a networked concept
11(No Transcript)
12(No Transcript)
13The same goes for smoking
14Network analysis in HIV/AIDS research
dataverzameling?
15An example in crime 9-11 Hijackers Network
SOURCE Valdis Krebs http//www.orgnet.com/
16(Sept 09 on SOCNET list)
17Dit is een wetenschap
18It's a science ... www.insna.org
19SNA needs dedicated software
- (for data collection, data analysis and
visualization)
http//www.insna.org/software/software_old.html
20Twee klassieke studies in de sociale
netwerktheorie
21Mark Granovetter The strength of weak ties
- Dept of Sociology, Harvard, The strength of weak
ties (1973) - How do people find a new job?
- interviewed 100 people who had changed jobs in
the Boston area. - More than half found job through personal
contacts (at odds with standard economics). - Those who found a job, found it more often
through weak ties.
22M. Granovetter The strength of weak ties (2)
- Granovetters conjecture strong ties are more
likely to contain information you already know - According to Granovetter you need a network that
is low on transitivity
23M. Granovetter The strength of weak ties (3)
- Lets try to understand this a bit better ...
- Coser (1975) bridging weak ties connections to
groups outside own clique ( cognitive
flexibility, cope with heterogeneity of ties) - Empirical evidence
- Granovetter (1974) 28 found job through weak
ties - 17 found job through strong ties
- Langlois (1977) result depends on kind of job
- Blau added arguments about high status people
connecting to a more diverse set of people than
low status people
24Ron Burt Structural holes versus network
closure as social capital
- structural holes beat network closure when it
comes to predicting which employee performs best
University of Chicago, Graduate School of Business
25Ron Burt Structural holes versus network closure
as social capital (2)
A
B
1
7
3
2
James
Robert
6
4
5
9
8
C
- Roberts network is rich in structural holes
- James' network has fewer structural holes
D
26Ron Burt Structural holes versus network closure
as social capital (3)
- Robert will do better than James, because of
- informational benefits
- tertius gaudens (entrepreneur)
- Autonomy
- It is not that clear (in this talk) what
precisely constitutes a structural hole, but Burt
does define two kinds of redundancy in a network - Cohesion two of your contacts have a close
connection - Structurally equivalent contacts contacts who
link to the same third parties
27Four basic (bottom up) network arguments
- Closure competitive advantage stems from managing
risk closed networks enhance communication and
enforcement of sanctions - Brokerage competitive advantage stems from
managing information access and control networks
that span structural holes provide the better
opportunities - Contagion Information is not always a clear guide
to behavior, so observable behavior of others is
taken as a signal of proper behavior. - 1 contagion by cohesion you imitate the
behavior of those you are connected to - 2 contagion by equivalence you imitate the
behavior of those others who are in a
structurally equivalent position - Prominence information is not a clear guide to
behavior, so the prominence of an individual or
group is taken as a signal of quality
28Top down voorbeelden (kijk naar bestaande
netwerken en probeer daar iets van te leren) Six
degrees of separation The small world
phenomenon
29Milgrams (1967) original study
- Milgram sent packages to a couple hundred people
in Nebraska and Kansas. - Aim was get this package to ltaddress of person
in Bostongt - Rule only send this package to someone whom you
know on a first name basis. Try to make the chain
as short as possible. - Result average length of chain is only six
- six degrees of separation
30Milgrams original study (2)
- An urban myth?
- Milgram used only part of the data, actually
mainly the ones supporting his claim - Many packages did not end up at the Boston
address - Follow up studies all small scale
31The small world phenomenon (cont.)
- Small world project has been testing this
assertion (not anymore, see http//smallworld.colu
mbia.edu) - Email to ltaddressgt, otherwise same rules.
Addresses were American college professor, Indian
technology consultant, Estonian archival
inspector, - Conclusion
- Low completion rate (384 out of 24,163 1.5)
- Succesful chains more often through professional
ties - Succesful chains more often through weak ties
(weak ties mentioned about 10 more often) - Chain size 5, 6 or 7.
32What kind of structures do empirical networks
have?(often small-world, and often also
scale-free)
333 important network properties
- Average Path Length (APL) (ltlgt)
- Shortest path between two nodes i and j of a
network, averaged across all pairs of nodes - Clustering coefficient (cliquishness)
- The (average) probability that a two of my
contacts are in contact with each other - (Shape of the) degree distribution
- A distribution is scale free when P(k), the
proportion of nodes with k connections follows
34The small world phenomenon Milgrams (1967)
original study
- Milgram sent packages to a couple hundred people
in Nebraska and Kansas. - Aim was get this package to ltaddress of person
in Bostongt - Rule only send this package to someone whom you
know on a first name basis. Try to make the chain
as short as possible. - Result average length of chain is only six
- six degrees of separation
35Milgrams original study (2)
- An urban myth?
- Milgram used only part of the data, actually
mainly the ones supporting his claim - Many packages did not end up at the Boston
address - Follow up studies all small scale
36The small world phenomenon (cont.)
- Small world project has been testing this
assertion (not anymore, see http//smallworld.colu
mbia.edu) - Email to ltaddressgt, otherwise same rules.
Addresses were American college professor, Indian
technology consultant, Estonian archival
inspector, - Conclusion
- Low completion rate (384 out of 24,163 1.5)
- Succesful chains more often through professional
ties - Succesful chains more often through weak ties
(weak ties mentioned about 10 more often) - Chain size 5, 6 or 7.
37Ongoing Milgram follow-ups
6.6!
38The Kevin Bacon experiment Tjaden (/- 1996)
- Actors actors
- Ties has played in a movie with
- Small world networks
- short average distance between pairs
- but relatively high cliquishness
39The Kevin Bacon game
- Can be played at
- http//oracleofbacon.org
- Kevin Bacon
- number
- (data might have changed by now)
- Jack Nicholson 1 (A few good men)
- Robert de Niro 1 (Sleepers)
- Rutger Hauer (NL) 2 Jackie Burroughs
- Famke Janssen (NL) 2 Donna Goodhand
- Bruce Willis 2 David Hayman
- Kl.M. Brandauer (AU) 2 Robert Redford
- Arn. Schwarzenegger 2 Kevin Pollak
40A search for high Kevin Bacon numbers
3
2
41Bacon / Hauer / Connery (numbers now changed a
bit)
42The best centers (2009)
(Kevin Bacon at place 507) (Rutger Hauer at place
48)
43Elvis has left the building
44We find small average path lengths in all kinds
of places
- Caenorhabditis Elegans
- 959 cells
- Genome sequenced 1998
- Nervous system mapped
- ? small APL
- Power grid network of Western States
- 5,000 power plants with high-voltage lines
- ? small APL
45How weird is that?
- Consider a random network each pair of nodes is
connected with a given probability p. -
- This is called an Erdos-Renyi network.
-
46APL is small in random networks
Slide copied from Jari_Chennai2010.pdf
47Slide copied from Jari_Chennai2010.pdf
48But lets move on to the second network
characteristic
49(No Transcript)
50This is how small-world networks are defined
- A short Average Path Length and
- A high clustering coefficient
- and a random network does NOT lead to these
small-world properties
51This is how small-world networks are defined
- A short Average Path Length and
- A high clustering coefficient
- and a random network does NOT lead to these
small-world properties
52Small world networks so what?
- You see it a lot around us for instance in road
maps, food chains, electric power grids,
metabolite processing networks, neural networks,
telephone call graphs and social influence
networks ? may be useful to study them - They seem to be useful for a lot
- of things, and there are reasons
- to believe they might be useful
- for innovation purposes (and hence
- we might want to create them)
53Examples of interestingproperties of small
world networks
54Combining game theory and networks Axelrod
(1980), Watts Strogatz (1998?)
- Consider a given network.
- All connected actors play the repeated Prisoners
Dilemma for some rounds - After a given number of rounds, the strategies
reproduce in the sense that the proportion of
the more succesful strategies increases in the
network, whereas the less succesful strategies
decrease or die - Repeat 2 and 3 until a stable state is reached.
- Conclusion to sustain cooperation, you need a
short average distance, and cliquishness (small
worlds)
55Synchronizing fireflies
- ltgo to NetLogogt
- Synchronization speed depends on small-world
properties of the network - ? Network characteristics important for
integrating local nodes
56If small-world networks are so interesting and
we see them everywhere, how do they
arise?(potential answer through random
rewiring of given structures)
57Strogatz and Watts
- 6 billion nodes on a circle
- Each connected to nearest 1,000 neighbors
- Start rewiring links randomly
- Calculate average path length and clustering as
the network starts to change - Network changes from structured to random
- APL starts at 3 million, decreases to 4 (!)
- Clustering starts at 0.75, decreases to zero
(actually to 1 in 6 million) - Strogatz and Wats asked what happens along the
way with APL and Clustering?
58Strogatz and Watts (2)
We move in tight circles yet we are all bound
together by remarkably short chains (Strogatz,
2003)
? Implications for, for instance, research on the
spread of diseases...
- The general hint
- If networks start from relatively structured
- and tend to progress sort of randomly
- - then you might get small world networks a
large part of the time
59And now the third characteristic
60Same thing we see scale-freeness all over
61 and it cant be based on an ER-network
62Another BIG questionHow do scale free networks
arise?
- Potential answer Perhaps through preferential
attachment - lt show NetLogo simulation heregt
- Critique to this approach
- it ignores ties created by those in the network
-
63Netwerken kunnen leiden tot niet-lineariteiten
(en dat is mooi en lastig tegelijk)
64 are being eaten by
65Wat zal er gebeuren als Duitsland minder aan de
US gaat leveren?
66The tipping point (Watts)
- Consider a network in which each node determines
whether or not to adopt, based on what his direct
connections do. - Nodes have different thresholds to adopt
- (randomly distributed)
- Question when do you get cascades of adoption?
- Answer two phase transitions or tipping points
- in sparse networks no cascades
- as networks get more dense, a sudden jump in the
likelihood of cascades - as networks get more dense, the likelihood of
cascades decreases and suddenly goes to zero
Watts, D.J. (2002) A simple model of global
cascades on random networks. Proceedings of the
National Academy of Sciences USA 99, 5766-5771
67Definities die we volgende keer nodig hebben
68Social network basics lets start to be more
formal about this
- A network (or graph) contains a set of actors (or
nodes, objects, vertices), and a mapping of
relations (or ties, or edges, connections)
between the actors
1
2
For instance Actors persons Relationships
participates in the same course as
Or Actors organizations Relationships have
formed an alliance
(grafentheorie)
69Social network concepts ties
- Relationships can be directed
- Symmetrical by choice
- Symmetrical by definition
- (usually depicted as)
1
2
For instance person 1 likes person 2
1
2
Person 1 likes 2, 2 likes 1
1
2
Person 1 is married to 2
1
2
70Social network concepts weights
- Relationships can carry weights
- Actors can have a variety of properties
associated with them
1
2
3
4
Actors persons Relationships know each other 3
and 4 know each other better (stronger tie)
?
?
?
?
71Basic network measurements (there are many more)
- At the node level
- indegree (number of connections to ego sometimes
proportional to size) - outdegree (number of connections going out from
ego) - Centrality (for instance, average distance to
others) - Betweenness (how often are you on the path
between i and j) - At the network level
- density ( relations / possible relations)
- centrality
- average path length
- scale-free (distr. of degrees follows a power
law) - small-world (low aver. path length and high
cliquishness)