Title: HRD Chapter 7. Evaluating HRD Programs
1 HRD
Chapter 7. Evaluating HRD Programs
2Contents
1. The Purpose of HRD Evaluation
2. Model and Framework of Evaluation
3. Data Collection for HRD Evaluation
4. Recent Development in Instructional and
Cognitive
5. Ethical Issues Concerning Evaluation
6. Assessing the Impact of HRD Programs in Dollar
Terms
7. A closing comment on HRD evaluation
3Training and HRD Process Model
- Assessment Design Implementation
Evaluation
Assess needs
4The Purpose of HRD Evaluation
- HRD ??? ??? ?? ??? ???? ???? ????? ???? ?? ???
?? ?? ??? ???? - HRD Evaluation? ??
- ??? ????? ??? ????? ??? ??
- ??? ????? ?/??? ??
- ??? ??? ??? ?????? ?? ??
- ????? ???? ??? ?? ??
- ????? ????? ?? ?? ??? ???? ??
- ????? ??? ??? ?? ??
- Zenger Haris? additional Reason
- HRD ??? ?? ????? ?? ???? ???? ????, ?? ???? ?? ?
??? ?? ??? ??? ???. - ??? ??? Top?????? ???? ??? ??? ? ???.
- ??? ????? HRD????? ???? ?? ?? ??.
5- How often are HRD Programs Evaluation
- ??? ?? ?? ????? ??? ???? ?? ????
- ?? ????? ????? ???? ??? ?? ?? ??? ????? ?? ????
?? - ?? ????? ??? ??? ?? ?? ??
- Employee performance? ?? ?? ??/??/????? ??/ hr
???? ?? ??? ?? ?? ?? ??? ?? ?????? ??? ??? ? ??
?? - ???? ????, HRD ????? ?? ??? ????? ??, HRD ??? ???
?? ??. - Evolution of Evaluation Efforts
- Stage 1
- ????? ?? ???? ??? ?? ( ??? ? ??? ??? ?? ??? ?? )
- Stage 2
- ??? ?? ??? ?? ( ?? ??? ??? ???? ?? ?? ?? )
- Stage 3
- ??? ???? ??? ???? ??
- Stage 4
6Model Frameworks of Evaluation
Model / Framework Training Evaluation Criteria
1. Kirkpatrick ( 1967, 1994 ) Reaction / Learning / Job behavior / Results
2. CIPP ( Galvin, 1983 ) Context / Input / Process / Product
3. CIRO ( Warr, 1970 ) Context / Input / Reaction / Outcome
4. Brinkerhoff ( 1987) Goal Setting / Program Design / Program Implementation / Immediate Outcomes / Intermediate or Usage Outcomes / Impact Worth
5. Systems approach ( Bushnell 1990) Input / Process / Outputs/ Outcomes
6. Kraiger, Ford, Salas ( 1994 ) Learning outcomes ( cognitive / skill-based / affective )
7. Kaufman Keller ( 1994 ) Enabling Reaction / Acquisition / Application / Orgarnizational Outputs Societal Outcomes
8. Holton ( 1996 ) Secondary influences / Motivation Elements / Environmental Elements / Outcomes / Ability enabling elements
9. Phillips ( 1996 ) Reaction Planned Action/ Learning / Applied Learning on the job / Business Results / Return on Investment
7Kirkpatricks Evaluation
- ??? ?? ( Reaction )
- ?? ???? ??, ?? ???, ?? ?? ? ?? ? ?? ??? ?? ????
???, ?? ? ?? ???? ???? ?? ???? ??? ?? ?? ??? ????
?? - ?? ?? ??? ????, ???, ????? ???
- ???? ??? ??? ????? ??? ?? ?? ????, ???? ??? ???
??? ???? ? ?? ???? ?? - ?? ?? ?? ( Learning )
- ?? ?? ?/?/? ???? ?? ?? ?? ?? ? ?? ?? ??, ?? ?? ??
??? ?? - ?? ??? ?? ???? ?? ???? ??? ?? ??? ????? ???? ??
- ??? ??(??)? ??? ?? ?? ?? ? ?? ??? ??
- ??? ??(??)? ????, ????, ?? ??, ??????? ??
- ??? ??? ??, ?? ?? , ????? ??? ??
8- ?? ??? ?? ( ?? Behavior )
- ?? ??? ?? ??? ??, ??, ??? ?? ???? ???? ????, ????
???? ?? ?? ??? ?? ?????? ??? ?? ??? ??? ?? ???
??,??,??? ?? ??? ? ??? ?????? ??? ??? ?? ?? ??. - ?? ??? ?? ( ?? Result )
- ??? ????? ????? ?? ??? ???? ???? ????, ??? ???
??, ?? ??, ??? ?? ? ??? ??? ?? ???? ??. - ??? ??? ??? ?? ??? ?? ?? ? ??? ?? ????? ???? ??
???(ROI)? ????? ??. - ?? ??? ?? ???? ??? ?????? ??? ?? ??? ?? ???? ???
??? ?? ??? ?? ???? ?? ??? ??, ??? ??????
?? ?? ?? ???
??? ??? ????? ???, ???, ???, ???, ????, ??? ? ? ? ?? ????, ???, ??, ??, ?? ???
?? ???, ??? ??? ??? ? ??? ?????? ??? ??? ??, ????, ?? ?? ??, ??? ?? ??, ??, ????, ???, ????
9Other Framework Model of Evaluation
- CIPP ( Context , Input, Process, Product )
- Galvin? CIPP??? ??? ?? ?? ( Context ), ??? ?? ??
( Input ), ?? ????? ???? ?? ( Process ), ?? ?? ??
?? ( Product )? ??? ??? ?? ????. - ? ??? ??? ???? ???? ??? ?? ???? ?? ???? ???,
????? ??????? ???? ??. - ?? ?? ( Context ) ??? ???? ??? ????, ??? ?? ??
??? ??? ??? ?? - ?? ?? ( Input ) ?? ??? ??? ??? ???? ?? ?? ???
???? ?? - ???? ?? ( Process ) ??? ??? ??? ???
- ??? ?? ( Out put ) ?? ??? ?? ??? ???? ??
- CIRO ( Context, Input, Reaction, Outcome )
- Reaction ?? ??? ???? ?? ???? ??? ?? ?? ??? ????
???? ?? ?? - Outcome ?? ????? ??? ?? ??? ??? ?? ??? ????
???? ?? ??
10- Brinkerhoff? 6?? ?? ??
- ?? ??? ?? ??
- ???? ??
- ??
- ??? ?? ( ??? ?? ???, ????? )
- ??? ??? ?? ( ?? ???, ?? ??? )
- ???? ( ?? ???, ?????? )
11Comparing Evaluation Framework
?? ?? ??? ???/???? ???
Kirkpatrick ????? ????? ?????? ??? ??? ?????? ??? ??? ???? ?????? ??? ??? ????
CIRO ??? ????? ???? ??? ??? ?? ??? ????? ??? ????? ??? ????? ??? ?? ???? ?? ????? ??? ???????
CIPP ??? ?????? ??? ? ? ???? ??? ?? ???? ??? ? ????
Six Stage ??? ????? ??? ???? ?? ???? ??? ???? ???? ??? ?????? ???? ??? ????/?? ???? ???? ??? ??? ??? ?? ??? ??????
12Data collection
Method Advantage Limitation
??? ?? ?? ?? ?? ?? / ??? ?? ??? ??
??? ?? ?? / ??? ?? ?? ???? ??? ??? ???
?? ?? ????? ??? ?? ??? ??? ??
?? ?? ?? ?? ?????? ???? ??? ???
????? ?? ???? ?? ??? ??? ??
?? ??? ?? ??? ?? ???? ??? ??
13Research Design
- Pretest and Posttest
- ???? ??? ?? ? ? ??. ??? ???? ??? ??? ??? ?? ???
??? ???? ??? ? ??. - Control group
- ?? ??? ? ?? ???? ??? ?? ?? ??? ??? ??? ??? ???
?? ??. - HRD??? ??? ?? ?? ??? ??? ?? ??? ???? ??.
- ??? ??
- ??? ??
- ??? ??
14ROI
- Return on Investment Training Costs
Result
15Thank You !
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