Design

1
HipCricket Inc.
The Challenge Develop a versatile, human
identityfor a High-tech marketing firm
withMulti-National Clients (Hershey, The Emmy
Awards, Clear Channel, Timex) Deliverables Web
site, Stationary, Television Graphics, 15
Illustrations for presentations The
Solution Character sketches were created
supported by findings of an informal demographic
study of the target market. HipCricket was
created and brought to life through an animated
demo for the web. His identity was implemented
and developed through several illustrations
showing his personality and making him more than
a logo.
2
Comcast, GE, NBC Merger Transaction
The Challenge Create a simple communicative
graphic identity, and look and feel that showed
how Comcast and GE were partnering to purchase
NBC Universal (and the result of that merger).
Solution needed to fit the web, timeline, and
several fact sheets. The Solution Comcast and GE
logos were placed atthe top of the page with a
curved line intimating a new birth of NBCU.
Logos of all companies affected were included
underneath the NBCU logo. On the web, to keep
everything above the fold the logos scrolled
across. A simple grey gradient was used as a
secondary element to ad interest to the
pagewithout clutter.
3
NWC Companies
The Challenge Provide UI/design for for a project
management tool for landscaping companies. Three
sets of users (Client, Inspector, Contractor)
were required to use the interface to communicate
work that needed to be done, or was completed.
Projects were either Urgent, or on an ongoing
basis. Both large and small form browser designs
were required. The Solution Interface was
broken down into two main tabs Work Orders and
Completed Work for each of the three user
groups. Icons were used to show urgency. Users
had the ability to collapse and edit areas in
place, as well as sort information through drop
down menus.
4
GlaxoSmithKline
A Testimonial Thank you so much for the amazing
work on the brochure. Thanks for the flexibility,
professionalism, patience, and high-quality work!
It is always a pleasure working with your team!
This not only conveys the desired information,
but also conveys the feel I was hoping to
capture to generate enthusiasm and launch this
phase of the curriculum. To top it off, you did
all of this in only about a week, which is truly
amazing and appreciated. On behalf of our team in
Commercial Capabilities, thank you!
Deb Marsh Manager, Marketing Capabilities
5
Viva Physicians
The Challenge Design two related sites 1 VIVAs
main site, and 2 VIVAs conference site. They
didnt want the sites to be too clinical or
medical looking. Mobile designs needed to be
done for both sites. The conference site had many
tertiary elements. The Solution Dark and vibrant
red were brought into both sites to tie them
together. Abstract imagery, that intimated
vascular were used in header and background. A
secondary navigation, and strong icons were used
on the interior pages of the mobile sites. On the
conference site home, back and forward buttons
were incorporated to allow ease of navigation for
pages with tertiary elements.
6
Inspiring One and All
The Challenge The client was very emotionally
tied to the piece (being a cancer survivor). She
wanted to create something that was nondescript
enough that most people could relate to it, yet
have it be impacting enough to gain funding for
start-up. She wanted both the identity and the
brochure to veer away from cancer survivor
groups and focus on the day-to-day things that
people with cancer can do to bring support their
livelihood as well as what their support team
could do to help. The logo needed to be able to
be used as an icon that could be applied to
merchandise to support the organization The
Solution A gate fold brochure was created with
silhouettes of two people having a dialogue. The
brochure was signed off with a letter explaining
the cause.
7
WeInspire.com
The Challenge WeInspire.com is the corporate
offshoot of Inspiring One and All. The web site
needed to be thought through and designed for
presentation purposes. The site is customized
to individual users, altering content to not only
meet their needs, but the needs of theirsupport
system. There are three basic user
groupsindividuals, corporations, and medical
professionals. The Solution The site was
architected on the fly while it was being
designed. A personal icon called GiGi was
created to help act as a virtual concierge for
all groups of users. Priorities were set for each
individual element and they were placed on the
pages accordingly, while retaining consistency
through header, footer,and colors.
8
USAutoShip.com
The Challenge Create a user friendly
environment for a complex navigational system
that users will follow through with until they
place their order. The Solution The footprint of
the graphics was reduced to a bare minimum to
allow for the interface to be easily legible. The
interface was broken down into simple steps and
color was used to emphasize the different
areas. An animated demo was added to explain the
entire process of shipping a vehicle, including
external elements outside ofthe site.
9
Work Options Group
The Challenge They needed to consolidate their
web site and collateral into a solid identity
that was reflective of the professional stature
of their client base. The Solution A postit
concept was pulled throughweb, e-flyers,
brochures and posters, and a key card for a large
conference regarding back-up care. This enabled
us to keep existing identity and color palette,
adding a new element that explained the companys
purpose, and spoke to the need of employers.
10
Work Options Group
Brochure
Key Card
Posters
11
Bright Horizons
The Challenge Show available cases to be staffed
by providers of daycare. Each case could have
many or few sessions, and and a provider could be
requested. Providers could have room for some
of the dependents, or some of the sessions, but
not all. The Solution All cases were listed in
one table, to give the provider the opportunity
to compare sessions. Color coding was used to
show if the provider was requested. A partial
space button was added. Mobile screens were also
developed.
12
Retail University
The Challenge Develop an identity,
e-newsletter(via PDF attachment) and web-site
for a new program to supplement an existing
business. The intention of the new program was to
offer classes in Retail Marketing to gain
exposure and connections, driving business back
to the main company. The Solution We wanted the
pieces to look scholarly but not stiff, and to
clearly show the retail orientation. By combining
a notebook theme with a barcode, we were able
to convey both ideas with one graphic, leaving
the pages clean and legible,while still
conveying the point.
13
USAutoShip.com
The Challenge Create a user friendly
environment for a complex navigational system
that users will follow through with until they
place their order. The Solution The footprint of
the graphics was reduced to a bare minimum to
allow for the interface to be easily legible. The
interface was broken down into simple steps and
color was used to emphasize the different
areas. An animated demo was added to explain the
entire process of shipping a vehicle, including
external elements outside ofthe site.
14
JEG Search
Marketing Flyer
15
Edupoint
The Challenge Revise existing UI to make user
experience faster and more intuitive. The
Solution The left navigation was made collapsible
with a pullout menu for subcategories. Students
list was repurposed to allow show which courses
were available for a particular student.
16
homewise
The Challenge Revise existing site for large
Non-profit in Santa Fe, NM with a broad client
base. Client wanted to simplify the navigation as
well as humanize the feel of the site. They
needed to streamline their process of data
collection from users (which was a downloadable
PDF file that users needed to mail and then
Homewise would put into their database
manually) The Solution Navigation was broken down
into 4 main sections. Photos and testimonials of
clients were included throughout the site. The
site was built in DNN, offering the client the
ability to update it regularly, and custom form
modules were developed to allow users to submit
data that was added to their database as well as
sent in PDF format to the Admin.
17
For Broadstreet Pitch to Johns Hopkins
The Challenge A big part of the look and feel for
Johns Hopkins new wings are the windows that were
designed by Spencer Finch. We wanted concepts
that were reflective of that for the collateral
used for the opening of those wings. The
Solution We came up with three concepts that
utilized thecolors from the windows in three
very different ways.
Finches windows
18
Down To Earth Landscapes
The Challenge Create an earthy, tactile identity
to be used for website and other collateral The
Solution We had so much fun! Everything and
anything went straight onto the scanner.
19
PPT for Upfront for Current TV
The Challenge Visually represent the Market Gap
in the television industry and show where Current
TV fits in. The Solution By using a grid of
screens to start the presentation, we showed how
saturated the market is. We then divided the
screens into different categories and showed
logos for the main networks. We combined the
logos into a blob and went into static
screens. The term REAL REALITY was used to
describe Currents genre.
20
Scrivner Financial Services
The Challenge Utilize an existing identity in an
elegant manner, to create a site that spoke
individuals regarding financial planning. The
Solution Colors from the existing identity were
used throughout the site, and a tree motif was
used to signify growth.
21
Todd Financial Group
The Challenge Create an online identity that was
both fun and spoke to financial clients, large
and small. The Solution Obviously the goose that
laysthe golden egg.
22
Bright Horizons
The Challenge Take a complex interface that users
are familiar with and revise to allow users to
manage multiple tasks at one time The
Solution Wherever possible, we used docking to
allow the user to customize their own workspace.
Taxonomy was reviewed, simplified and revised.
23
Blue Black Group
The Challenge Utilize existing identity to create
an online presentation to draw in new clients
andas a follow-up and conclusion to sales
pitches. The client is a multi-national branding
firm. They wanted to convey their pragmatic
marketing experience in a creative, yet
understated way. The Solution Flash animation and
sound were used on the home page to pull the
interest beyond, just a text statement. The
information and design is in itself pragmatic,
clear, concise, and simple. This was not a site
to add bells and whistles to, and we recognized
this from the beginning.
24
Bristol Myers Squibb
The Challenge Create training modules that
incorporated lengthy video and quizzes to be used
to train sales reps for Orencia. The modules were
created in 5 languages and tied in with a
centralized LMS The Solution Videos and quiz
segments were broken down into manageable sized
chunks, and emphasis was given to the videos by
overlaying quiz questions on top of stills
25
Revise Your Website
The Challenge Create a tagline, identity, and
website for a start-up business revolved around
editing copy on websites. The client wanted to
convey that although people have spell check on
their computers, they often use the wrong word,
such as Theyre vs. Their. The
Solution Write right. Concise, simple And a
complete sentence.
26
Linda Durham Contemporary Art
The Challenge LDCA is one of the most active
galleries in Santa Fe, New Mexico, offering
amulti-artist show every month featuring new
work that needed not only to be added to the web
site, but held in an easily accessible database.
It needed to be updated and maintained by gallery
staff, with particular attention to
aesthetic. The Solution A CMS using DNN was
created so that LDCA staff members could edit the
site on their own. This saved them apx. 1000 /
mo. on web designer fees. It also allowed them to
be able to organize digital files of artists
work. We created a visual design for the site
that was versatile enough to allow for variation
on the number of pieces an artist was showing,
yet templated enough to keep the design
consistent while being touched by many hands.
27
Perimeter Marketing Company
The Challenge Create a site that acted as a
virtual sales pitch as well as a tool that
enabled the companies clients to proof designs
online, and allow their printers and executives
to upload and download files. The Solution A
Flash presentation was used on the home page to
draw attention to the message of how prospective
clients could improve their sales. A CMS was put
in place that allowed the organization of files
and editing of the site. Their clients could
approve of the proofs online via a checkbox.