The Auction Advantage

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The Auction Advantage
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Auction Myths

• Last option
• Only for deceased or financially-laden
  individuals
• Experience required

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Auction Method of Marketing. . .

• . . .making effective use of a multitude
• of resources to meet the needs
• of buyers and sellers

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Auction Services

• Rendering appraisals
• Advertising the sale
• Repairing and cleaning up items for display
• Keeping a financial record of items sold
• Cleaning up after the sale

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Fun Facts AUCTION
HISTORY

• Auction derived from Latin word auctus which
  means increasing.
• Rome was the first country to license
  auctioneers.
• American auctions date back to the 1600s.
• George Washington favored auctions.

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The Auctioneer

• Well educated
• Leaders in the community
• Up-to-date on industry trends
• Specialists in fields (i.e., real estate, auction
  technology, personal property appraisal, benefit
  auctions)

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National Auctioneers Association

• Members abide by a Code of Ethics
• Symbol of trust and professionalism
• Membership organization of 6,000 auctioneers

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Benefits of Auctions
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Other Types of Sales
Swap Meets
Garage Sales
Yard Sales
Open Market
Booth at Local Fair/Community Event
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At Auctions

• Staff prepare items and estimate their value.
• The sale is professionally marketed throughout
  the county, state or country.
• The auctioneer creates a competitive atmosphere.
• The auction chant brings the sale to life.
• Sellers receive the highest possible price for
  their items.
• Buyers shop for unique merchandise and pay the
  price they want in the spirit of competition.

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Auctions

• Value
• Expertise

• Excitement
• Opportunity

• Fun!

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The Auction Advantage