Fair Trade Coffee

1
Fair Trade Coffee
2
The Farmer or Small Coffee Producer

• Farmers are the people who manually plant, grow
  and handpick coffee beans as they ripen.
• They may work for themselves or they may work for
  a small producer
• Young people are often involved in this part of
  the process, tending to plants and picking
  ripened beans.
• Farmers and producers usually live in rural areas
  and they rely on traders to buy their coffee
  beans and sell them in turn to a coffee processor.

3
Trader

• Traders bring the coffee beans from the rural
  farmer to the coffee processor.
• They buy the beans directly from the farmer
  (often setting the purchase price themselves) and
  then sell the beans to a processing company.

4
Processor

• The processor purchases beans from the trader,
  then sorts and grades them, preparing the beans
  for exportation.

5
Exporter

• Food production companies purchase raw coffee
  beans through exporters, who are responsible for
  making sure the beans reach the purchasers.
• These purchasers are often located in other
  developed countries.

6
Roaster/Food Production Company

• Before coffee is ready for consumption, the raw
  beans must be roasted.
• The length of time beans spend in the roaster
  determines whether the coffee will be light,
  medium or dark roast.
• Then the production company packages and markets
  the roasted beans.

7
Distributor

• Some food production companies distribute their
  own roasted coffee to grocery stores and
  restaurants others may sell the coffee to
  independent distributors.

8
Retailer

• Grocery stores sell coffee to customers
  restaurants, coffee shops and other retail
  outlets prepare coffee for consumption.

9
Conventional Coffee Path
10
Coffee Revenue Distribution Figures
11
Coffee Trade Conventional Trade vs. Fair Trade