Social Psychology

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Social Psychology

• Chapter 12

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Social Psychology and Conformity

• Social psychology the scientific study of how a
  persons thoughts, feelings, and behavior are
  influenced by the real, imagined, or implied
  presence of others.
• Social influence - the process through which the
  real or implied presence of others can directly
  or indirectly influence the thoughts, feelings,
  and behavior of an individual.
• Conformity - changing ones own behavior to match
  that of other people.

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LO 13.1 Conformity
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Obedience

• Obedience - changing ones behavior at the
  command of an authority figure.
• Milgram study teacher administered what they
  thought were real shocks to a learner.

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LO 13.4 Obedience
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Altruism

• Prosocial behavior - socially desirable behavior
  that benefits others.
• Altruism - prosocial behavior that is done with
  no expectation of reward and may involve the risk
  of harm to oneself.

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Bystander Effect

• Bystander effect - referring to the effect that
  the presence of other people has on the decision
  to help or not help, with help becoming less
  likely as the number of bystanders increases.

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LO 13.17 Bystander effect
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Diffusion of Responsibility

• Researchers Latané and Darley found that people
  who were alone were more likely to help in an
  emergency than people who were with others.
• One bystander cannot diffuse responsibility.

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Five Steps in Making a Decision to Help

1. Noticing
2. Defining an emergency
3. Taking responsibility
4. Planning a course of action
5. Taking action