One Travel Conference

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One Travel Conference
New Research on the International Travelers to
the U.S.
Presented by Mr. Ron Erdmann National Travel
Tourism Office (NTTO) International Trade
Administration U.S. Department of
Commerce January 29, 2015
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We Serve as the National Tourism Office
by advancing policies and programs that
strengthen economic development and export
opportunities.
http//travel.trade.gov/
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Restructured Revised Travel Export Import
Estimates

• In June to October 2014 the Bureau of Economic
  Analysis released newly restructured and revised
  goods and services exports and imports data
• It was the result of work started in 2009 based
  upon International Monetary Fund recommendations,
  and is the most extensive restructuring since
  1976
• Brings U.S. accounts into closer conformity with
  international guidelines making the data more
  comparable to other countrys estimates
• Affects all travel and tourism export and import
  estimates for 1999-2013 and into the future
• New spending estimates include (1) education,
  (2) medical and (3) temporary workers
  to the existing travel export and import
  estimates
• More detail is now available than previously
  possible with breakouts of business personal
  travel as well as estimates for the new 3 items
  added

Revised travel export figures issued by the
Bureau of Economic Analysis in October 2014. To
learn more about the revisions, visit the
NTTO website at http//travel.trade.gov/outreach
pages/restructuring_travel.html
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Travel Tourism as a Leading Export (2013)
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Travel Tourism as a Leading Export (2013)
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New Top Travel Tourism Export Markets2013 in
Billions
Origin Country Travel Receipts Passenger Fare Receipts New Export Data Total Travel Receipts
Canada 21.9 5.1 1.5 27.9
China 10.6 2.4 8.1 21.1
Mexico 7.4 2.4 7.5 18.1
Japan 11.5 5.5 0.7 17.6
United Kingdom 9.3 3.4 0.6 13.2
Brazil 8.8 3.2 0.4 12.4
India 3.7 1.6 3.6 8.9
Germany 5.1 1.7 0.4 7.2
South Korea 4.5 0.2 2.4 7.0
Total Travel Exports 135.6 41.6 37.6 214.8
new export data now includes spending by
students, medical, and temporary worker
travelers. It was released in October 2014 by
BEA.
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Top Travel Export Markets for the U.S. 2013
Market of Origin Exports ( Billions) Change 12/13 Change 09/13
Total Travel Tourism Exports 214.8 7 47
Canada 27.9 5 59
China 21.1 16 207
Mexico 18.1 5 24
Japan 17.6 3 39
United Kingdom 13.2 -1 14
Brazil 12.4 9 137
India 8.9 10 33
Germany 7.2 -3 25
South Korea 7.0 17 52
Record year for travel exports
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U.S. Visitors Spending(1999-2013)
Visitor spending (receipts) closely mirrors
visitor volume. Visitor volume was a record
69.8 million, and spending also set a record at
214.8 billion in 2013.
Sources Department of Commerce, National Travel
and Tourism Office Department of Commerce,
Bureau of Economic Analysis Statistics Canada
Banco de Mexico.
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Top U.S. Origin Markets for International
Travelers 2013
Rank Market of Origin Visitors (000) 2012/13 Change Change 2009/13
-- Total Arrivals 69,768 5 21
1 Canada 23,387 3 23
2 Mexico 14,343 1 7
3 United Kingdom 3,835 2 -2
4 Japan 3,730 1 22
5 Brazil 2,060 15 57
6 Germany 1,916 2 12
7 China (PRC) 1,807 23 71
8 France 1,505 3 20
9 South Korea 1,360 9 45
10 Australia 1,205 7 40
Record year for travel to U.S.
International travelers include all countries
generating visitors to the U.S.
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New Processing Method for Monthly Arrivals Data

• Customs Border Protection (CBP) completed the
  I-94 Automation Project on April 30th, 2014
  which means no paper I-94 forms for most air
  sea ports
• Arrivals records are now created when CBP officer
  creates an electronic arrivals record using the
  passport that also pulls information from other
  databases
• Same data found on paper I-94 forms are still
  collected and processed
• But, unlike the paper forms, now an electronic
  record is created for departures
• This means an accurate record of nights in the
  U.S. that was not possible before is now
  available
• Starting with January 2014, the NTTO revised the
  method used to calculated arrivals to the U.S.
  for one night or longer using the automated I-94
  data
• Arrivals data are not directly comparable to
  previous years, but there is no way to go back
  and correct the previous data
• There was a 5 increase in all overseas arrivals
  noted between January to April 2014 compared to
  2013, but variances exist by country
• The 2014 and future data will have improved data
  quality and comparability

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Top Origin Markets for International Travelers
to the U.S. January to October 2014
2014Rank Market of Origin Visitors (000) Change 13/14
-- Total Arrivals 62,706 7
-- Overseas Arrivals 28,946 8
1 Canada 19,835 -2
2 Mexico 13,925 21
3 United Kingdom 3,351 2
4 Japan 3,016 -4
5 China (PRC) 1,919 22
6 Brazil 1,816 10
7 Germany 1,686 1
International travelers include all
countries generating visitors to the U.S.
Overseas includes all countries except Canada and
Mexico.
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Survey of International Air Travelers
English and 11 Foreign language versions
New Questionnaire In 2012 New NTTO reports Data
on 37 Traveler Characteristics
Self administered by passenger
Same survey for non-resident and resident
travelers Skip patterns
http//travel.trade.gov/
See the 2013 Cultural Heritage Profile at
http//travel.trade.gov/outreachpages/download_da
ta_table/2013-cultural-heritage-profile.pdf
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Top Cultural Heritage Traveler Markets
forOverseas Travelers to the U.S. 2013
2013 Rank Market of Origin Visitors (000) Change 12/13 Change 09/13
-- Overseas CHT Arrivals 18,294 9 36
1 United Kingdom 2,543 -1 6
2 Brazil 1,427 15 146
3 Germany 1,409 6 9
4 Japan 1,281 -1 17
5 France 1,207 6 21
6 China (PRC) 1,043 24 222
7 Australia 1,006 0 59
8 South Korea 732 21 109
.
Overseas includes all countries except Canada
and Mexico.
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Top Ports-of Entry Overseas Cultural Heritage
Travelers 2013
Overseas Travelers to the U.S. Top Ports of Entry of Overseas Travelers who Visit the City they Used to Enter the Country Cultural Heritage Travelers to the U.S. Top Ports of Entry
New York (JFK) - 17 85.3 New York (JFK) - 24
Miami (MIA) 14 65.0 Miami (MIA) 13
Los Angles (LAX) 10 67.4 Los Angles (LAX) 12
Honolulu (HNL) 7 85.6 Newark (EWR) 7
Newark (EWR) 5 5.8 (64 - NYC) San Francisco (SFO) 5
Top 5 52 Top 5 61
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Transportation Used by Overseas Cultural
Heritage Visitors to the U.S. 2013
 Mode of Transport Overseas Travelers to the U.S. 2013 Cultural Travelers to the U.S. 2013
Taxi/Cab/Limousine 35 39
Air Travel Between US Cities 33 37
Rented Auto 33 34
City Subway/Tram/Bus 32 44
Auto, Private or Company 31 33
Bus between Cities 18 20
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Selected Overseas Cultural Heritage Travelers
Key Characteristics 2013
 Characteristics Overseas Travelers to the U.S. 2013 Cultural Travelers to the U.S. 2013
Nights in the U.S. (mean/Median) 18/9 20/10

Average of States Visited 1.4 1.7
visiting one state or territory 72 61
Average of Destinations Visited 1.9 2.3
visiting one state/city 56 46
Percent staying in Hotel/Motel 78 79
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Top U.S. States/Territories Visited by Overseas
Cultural Heritage Travelers (CHT) 2013
State/Territory Visited by Overseas Travelers Market Share State/Territory Visited by CHT Travelers Market Share
New York 30.6 New York 41.9
Florida 22.5 California 24.3
California 20.2 Florida 18.3
Hawaii 9.9 Nevada 14.1
Nevada 9.1 Hawaii 9.0
Texas 4.9 Massachusetts 5.7
Guam 4.6 Illinois 4.8
Illinois 4.5 Texas 4.5
Massachusetts 4.3 Arizona 4.3
Pennsylvania 3.1 Pennsylvania 3.7
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Top U.S. Destinations Visited by Overseas
Cultural Heritage Travelers (CHT) 2013
City Visited by Overseas Travelers Market Share City Visited by CHT Travelers Market Share
New York City 29.9 New York City 41.2
Miami 12.5 Los Angeles 15.2
Los Angeles 11.8 Las Vegas 13.8
Orlando 11.6 San Francisco 13.6
San Francisco 9.5 Miami 11.0
Las Vegas 8.9 Orlando 9.4
Honolulu 8.0 Washington, DC 8.0
Washington, DC 5.3 Honolulu 7.0
Chicago 4.3 Boston 5.3
Boston 4.0 Chicago 4.6
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Activities Participation of Overseas Cultural
Heritage Travelers to the U.S. 2013
 Activities Overseas Travelers to the U.S. 2013 Cultural Travelers to the U.S. 2013
Shopping 88 91
Sightseeing 77 86
Experience Fine Dining 39 46
National Parks/Monuments 34 59
Art Gallery/Museums 28 50
Amusement/Theme Parks 28 32
Small Towns/Countryside 27 38
Visit Historical Locations 27 47
Guided Tours 24 32
Categories that define the CHT visitor. The
others were Concert/Play/ Musical Cultural
Ethnic Heritage Sites and American Indian
Communities.
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Forecast for International Travelto the United
States
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International Visitors to the U.S. and
Projections(2000-2019)
USA arrivals in millions
Sources U.S. Department of Commerce, ITA,
National Travel and Tourism Office Secretaria de
Turismo (Mexico) Statistics Canada. -- Fall
2014 Travel Forecast
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Short-Term ForecastInbound Travel to the U.S.
Visitor Origin 2014 (000) Change 2015 (000) Change 2016 (000) Change
Total Visitors 73,887 6 76,589 4 79,127 3
Overseas 33,629 5 35,026 4 36,558 4
Canada 23,621 1 24,094 2 24,575 2
Mexico 16,638 16 17,469 5 17,994 3
United Kingdom 3,950 3 4,029 2 4,110 2
Japan 3,618 -3 3,582 -1 3,582 0
China 2,240 24 2,666 19 3,119 17
Brazil 2,205 7 2,359 7 2,500 6
Germany 1,955 2 1,994 2 2,034 2
France 1,625 8 1,690 4 1,724 2
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The Quickest Way to U.S. International Tourism
Information http//travel.trade.gov

• Order, read, download print the latest
  statistics on
• international travel to and from the U.S.
• All of the latest summary tables highlighting
  specific tourism trends
• More than 30 plus market and regional profiles
  available
• Forecast of international travelers to the U.S.
  through 2019
• Information on NTTOs nine ongoing market
  analysis (research) programs
• Updated monthly statistics on arrivals and
  departures
• Late-breaking TI News announcements and
  information releases
• Links and information on the Commerce, Commercial
  Service Travel Tourism Team in the USA abroad
• Links to other organizations in the travel
  industry
• Sign up for TINews, NTTOs FREE news service,
• for the latest in tourism industry news and
  program updates

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Thank You!
Questions? Ron Erdmann National Travel and
Tourism Office (NTTO) International Trade
Administration U.S. Department of
Commerce Phone [phone] ron.erdmann_at_trade.gov
http//travel.trade.gov NTTO General Office
Number [phone]