Motivation - PowerPoint PPT Presentation

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Motivation

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Textbook Definition Thoene Definition Motivation Homeostasis Self-improvement ... Hierarchy of Motivations Consumer Emotions & Value Emotion ... – PowerPoint PPT presentation

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Title: Motivation


1
Motivation Emotion
  • Chapter 5

2
Motivation
  • Textbook Definition
  • Thoene Definition
  • Motivation
  • Homeostasis
  • Self-improvement

3
Hierarchy of Motivations
  • Maslows Hierarchy
  • Particular Need
  • Utilitarian
  • Hedonic

Source http//www.abraham-maslow.com/m_motivation
/Hierarchy_of_Needs.asp
4
Hierarchy of Motivations
  • Consumer Involvement
  • Moderating variable
  • Different types
  • Product involvement
  • Product enthusiasts
  • Shopping involvement
  • Situational involvement
  • Enduring involvement
  • Emotional involvement

Source www.insidesocal.com
5
Consumer Emotions Value
  • Emotions
  • Psychobiological
  • Visceral
  • Cognitive Appraisal Theory
  • Anticipation appraisal
  • Agency appraisal
  • Equity appraisal
  • Outcomes

6
Emotion Terminology
  • Mood
  • Effects
  • Mood-congruent
  • Effects
  • Affect
  • Measuring Moods
  • Autonomic measures
  • Examples
  • Self-report
  • PANAS
  • PAD

7
Differences in Emotional Behavior
  • Why do people act differently to the same
    situation?
  • Personality
  • Bad service
  • Involvement
  • Movies
  • Flow
  • Shopping, gaming
  • Emotional expressiveness
  • Emotional intelligence

8
Emotion Meaning Schema
  • Semantic Wiring
  • Emotions and schema are tied together
  • Mood-congruent recall
  • Autobiographical
  • Nostalgia (1980s)
  • Schema-based affect
  • Emotional contagion
  • Emotional labor
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