MD240 MIS - PowerPoint PPT Presentation

1 / 10
About This Presentation
Title:

MD240 MIS

Description:

Title: MD253 E-Commerce Author: Carroll School Last modified by: GALLAUGH Created Date: 4/5/2005 3:21:58 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

Number of Views:53
Avg rating:3.0/5.0
Slides: 11
Provided by: Carro75
Category:
Tags: mis | controlling | idea | md240

less

Transcript and Presenter's Notes

Title: MD240 MIS


1
MD240 MIS
  • Oct. 11, 2005
  • Personalization
  • Mass Customization

2
Topics Covered
  • Examples
  • Apparel
  • Food
  • Vehicle
  • Advantage
  • Motivating factors. Competitive advantage?
  • Challenges Pitfalls

3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
Starbucks HearMusic
NikeID
9
Custom Stamps Seemed Like a Good Idea At the Time
..but, some of the customers were a bit creative
10
Challenges
  • Controlling freedom of expression
  • Swtshop on Nikes, Slobodan Stamps
  • Complexity of ordering
  • Fit Taste difficulties
  • Custom Foot MyCereal.com
  • Need to retrofit production lines
  • 6 month effort at Nike
  • Return on investment
  • Need to achieve margins scale to justify
    investment
Write a Comment
User Comments (0)
About PowerShow.com