CREATING

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• CREATING

SUSTAINING
A SERVICE CULTURE
DECEMBER 12-18, 2010
ORLANDO, FLORIDA
presented by
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Disney Institute

• Disney InstituteCorporate Overview Video

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BLC DISNEY INSTITUTE PROGRAM

• Customize program specifically for Cox MBA
  Students
• Focus is on Creating and Sustaining a Service
  Culture
• Experiential learning
• Two D.I. Program Facilitators
• Disney guest speakers

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DISNEY PROGRAM SCHEDULE

• Sunday, December 12
• Kick Off Event at Epcot
• Monday, December 13
• Observation in Parks The Foundation
• Tuesday - Thursday, December 14-16
• Disney Institute Classroom Experience
• Thursday evening Saturday, December 16-18
• Universal Studios The Competition Behind the
  Scenes

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HOTELS

• Disneys Grand Floridian Resort Spa
• 2 students per room
• Optional - Single room supplement 550
• Lowes Portofino Bay Hotel at Universal
• 2 students per room
• Optional - Single room supplement 200

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2010 D-TEAM
Tom Fenton MBA 2011
Abhi Sengupta MBA 2011
Megan Larson PMBA 64
Srijit (Jit) Sivaraman PMBA 64
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THE DISNEY EXPERIENCE

• Disney Institute Program Concepts
• Aligning a Service Culture
• Communicating a Service Culture
• Creating a Service Culture
• Leading a Service Culture
• Establishing a Service Culture
• Managing a Service Culture
• Marketing Competing through a Service Culture

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THE UNIVERSAL EXPERIENCE
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Comparison Costs

• Public 3-day D.I. Program 3,495
• Disneys Grand Floridian Hotel
• (410 lowest rate for 4 nights) 1,845
• Airfare approx. 300
• Meals approx. 200
• Total Cost 5,840
• According to disneyinstitute.com and
  disneyworld.com as of 8/24/10

BLC Disney Institute Program 2,000 Disneys
Grand Floridian Hotel (4 nights December 12 -
16) 550 Airfare approx.
300 Meals approx.
200 Total Cost
3,000 Less Scholarship from Mr. Cox
(1,850) OUT OF POCKET
1,200 Universal Add-on
375 Out of Pocket Total Including Universal
1,575
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APPLICANT REQUIREMENTS

• Must be a currently enrolled MBA, PMBA, MSM or
  MSiE student to apply
• Only MBA and PMBA students are eligible for
  scholarship consideration
• Minimum GPA of 3.20 at Fall Mod A for scholarship
  (3.00 for self funding)
• Cox Leadership Forum level to be earned by
  November 12, 2010 (minimum of 10 BLC seminars)

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APPLICATION PROCESS

• Two step process
• Fill out the online application on the BLC Web
  site
• Submit your essays to jdarley_at_cox.smu.edu by
  September 10, 2010.
• Two essays and interview
• 32 1850 scholarships provided by Mr. Cox

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Save-the-Date

• BLC Seminar The Disney Approach, Wednesday,
  September 1, 630 920 p.m.
• You will be contacted to set up a personal
  interview after your application is received.
• Decisions will be emailed to each applicant the
  week of September 27
• If selected to attend, an orientation meeting
  will be held on Tuesday, October 5th from 515
  615 p.m.

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QUESTIONS