Q:%20What%20is%20this?

1
Q What is this?
A A Tool. That is assuming I find it on a
workbench or tool chest.
2
Q What is this?
A A Weapon That is assuming I find it embedded
in my neighbors skull.
3
Context Creates Meaning
Meaning is not stable.
4

• Q What is on the Television?

5

• A Rabbit Ears
• Under normal conditions we do not look at the
  television, we look through it. (Albertian
  Window). The same is true for the picture plane.

6

• The Picture Plane
• 2-D works have a dual existence as both images
  and objects. Under normal conditions the
  objectness of the image goes unnoticed.

7

• The Picture Plane
• You are not looking at The invisible man. You
  are looking at light on a screen. But we are
  conditioned to make the reality that supports the
  image, the picture plane, the invisible man.

8

• The default, normalized position is for the
  picture plane to be rectangular and invisible.

9

• However, such things as cropping, pattern, and
  scale can make us aware of the picture plane.

10
normal

• Rectangles are stable and orient the viewer to
  the vertical horizontal.

• We visually prefer rectangles because of this
  primary differentiation

• And because horizontal rectangles roughly
  correspond to our visual field.

11
The Golden Rectangle. The most common picture
plane approximates the golden rectangle The
Golden Mean (or section)
12
The Compositional law of thirds visually
divides the golden rectangle into smaller
internal golden rectangles if the focal point
falls on one of the xs
13
The composition is dynamically balanced by the
negative space and is harmonious because the
implied internal rectangle echoes or repeats the
rectangular picture plane.
14
fairly flat reversible Black dots on white or
perforated white rectangle on black?
Image Space- The amount of illusory 3-dimensional
space of an image.
15
fairly flat reversible Black dots on white or
perforated white rectangle on black?
Image Space- The amount of illusory 3-dimensional
space of an image.
somewhat spatial less reversible
16
fairly flat reversible Black dots on white or
perforated white rectangle on black?
Image Space- The amount of illusory 3-dimensional
space of an image.
fully spatial not reversible
somewhat spatial less reversible
17

• Spatial Clues
• Scale (smallfar, bignear)

18

• Spatial Clues
• Scale (smallfar, bignear)
• Position in the picture plane (highfar,
  lownear)

19

• Spatial Clues
• Scale
• Position in the picture plane (highfar,
  lownear)
• Value (similarfar,differentnear)

20

• Spatial Clues
• Scale
• Position in the picture plane (highfar,
  lownear)
• Value (similarfar,differentnear)
• Overlapping

21

• Spatial Clues
• Scale
• Position in the picture plane (highfar,
  lownear)
• Value (similarfar,differentnear)
• Overlapping
• Arial Perspective (loss of edge definition, loss
  of detail, high value, blue shift)

22

• Spatial Clues
• Scale
• Position in the picture plane (highfar,
  lownear)
• Value (similarfar,differentnear)
• Overlapping
• Arial Perspective (loss of edge definition, loss
  of detail, high value, blue shift)
• Color (warmadvance, coolrecede)
• Orientation (diagonalsdepth, linear and oblique
  perspectives are special cases of orientation)