Alesis%20Podcasting%20Kit

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• Alesis Podcasting Kits

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What is A Podcast?
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The world today

• iPod MP3 revolution
• The barriers to entry for songwriters and
  broadcasters have changed
• Anyone can create and release sound to the world
  through the Internet

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The Podcast

• A distribution method for radio shows
• Anyone can subscribe to a show
• Episodes are then downloaded as they are released
• All automatically
• Just need a PC and some software (like iTunes)

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Podcast Sources
Podcast Alley
iTunes
Podcast.net
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The two needs

• Audio Consumers
• They want to find cool stuff
• They want to listen to it when they want, where
  they want
• Most have mobile MP3 players (ie. iPods)
• They dont want anything that isnt a simple
  appliance
• Audio Creators
• They want to create Podcasts
• They want as many people to hear them as possible
• They dont want their consumers to have to be
  technically savvy to hear their audio
• They want to be able to receive payment for their
  work (if they elect to release commercial sound)

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The Audio Creator

• There are two challenges
• Creating the audio
• Releasing distributing the audio

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Creating the audio

• There is a clear need for a simple, appliance
  level solution
• The Alesis Podcasting kit addresses this
• Now anyone can create audio
• But the creator needs to get it to the public

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Releasing Distributing

• Ultimately its about finding an audience
• Audio Creators must solve these challenges
• How can consumers find me?
• How can consumers get my audio creations?
• What if the consumer doesnt know I exist yet?
• How can I get listed on Podcast search engines?
• And how can I make money from my creations?

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Cyberears.com

• Is the solution to the releasing distribution
  challenges for audio creators
• Its a web site
• It allows creators of podcasts or any form of
  audio to release and manage their work
• Upload audio easily
• Fast, reliable and affordable hosting of the
  audio
• Promote/Announce/Register facilities
• Option for audio creators to sell downloads of
  their content
• Fan base management
• Statistical reporting on interest, downloads and
  sales
• Its simple to use

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The Alesis Branded Portal

• www.alesispodcast.com
• Designed to provide a simple on ramp to
  cyberears.com for Alesis customers
• Also includes product registration facilities
• Alesis customers gain benefits with cyberears.com
• Free 30 day subscription included
• Cyberears.com content shown on Alesis portal,
  including Browse/Hot Shows/Searching, etc.
• Cross site linking to main Alesis.com website

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Home Page
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Registration
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Upload Page
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Whats Unique About Us?

• When You Upload Your MP3 the File Automatically
  Becomes Podcast Ready. No Need for special
  Podcast Uploading software
• You Can Tell CyberEars to aggriagate the Podcast
  Episode to the web- send out to iTunes, and other
  Podcast sites an announcement that your Podcast
  is available to download
• Users can become subscribers and continue to grow
  their podcasts as well as sell their music or
  audio from the site

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The Package

• Bundling cyberears.com into the Alesis Podcasting
  Kit package
• A complete end-to-end solution
• Now an audio creator can record, release and
  track their success to the end consumer