Carrie Marshall

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Employer Engagement strategies for Schools
Carrie Marshall Enterprise Manager North
Chadderton School and Sixth Form Centre
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.its not Rocket Science!
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AST
Key Stages
SENCO
ROA
EWO
SATs
GT
PRU
MLD
Special Measures
Y7-11
EBD
HOY
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Park It
VFM
CRM
USP
Offline
SILO WORKING
KPIs
CSF
Value Added
ROI
Cash Cows/ Loss Leaders
WIIFM
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UPLOAD
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Pupils Whats in it for me?

• Making the curriculum more relevant
• Enhance awareness of employment opportunities
• Opportunity to evaluate their own employability
  skills
• Solve real life business problems
• Improvements in self-esteem, self-confidence
  motivation
• Opportunity to meet positive role models
• Greater understanding of the world of work and
  employer expectations
• Increased creativity and opportunities

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School Whats in it for me?

• Support to meet the WRL Enterprise statutory
  requirements
• Possibility of increased attainment
• Improvements in pupil motivation and behaviour
• Up-skilling of teachers other school staff
• Access to Business skills
• Enhanced image of School
• Potential sponsorship links

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Teachers Whats in it for me?

• Opportunity to develop meaningful, relevant
  curriculum resources
• Professional and personal development (Update
  knowledge)
• Wider availability of resources
• New and enterprising approaches to student
  learning
• Opportunity to relate classroom teaching to real
  life workplaces
• Greater understanding of the world of work and
  employer expectations

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Employers Whats in it for me?

• Better skilled future workforce /Staff
  development opportunities
• Enhanced image, profile and reputation as an
  employer of choice
• Recruitment
• CSR (Corporate Social Responsibility)
• PR
• Opportunity to influence curriculum delivery
• Increased knowledge of the Educational sector
• Feel good factor

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Case Studies to share a few.

• Sweet Mandarin (English)
• Stocks and Shares (History)
• Teacher Placements and Training (Norton Grange
  Hotel and Spa)
• Mentoring (HSBC)
• Industry / Enterprise Days (RAF/ Sports
  development)
• Practice Interviews (All employers)
• School strategy group representation (HSBC)
• Teen Tycoons (HSBC)
• Manufacturing Institute

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Role of an employer engagement broker

• Are often key to successful education business
  links
• Help improve the quantity and quality of
  activities
• Brokers provide the time and expertise lacking
  in schools
• One-stop-shop, monitoring engagement.

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Customer Relationship Management Critical Success
Factors

1. Building mutual beneficial relationships with
   customers means winning additional business
2. Customer service is critical and can help
   differentiate your organisation from other
   competitors
3. Ability to identify customer requirements and
   exceed their expectations

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Education Business Links Critical Success Factors
- 1
Building mutually beneficial relationships with customers means winning additional business

• If you nurture your links with employers,
  consider their needs and make them feel valued
  then youll get more from them.
• Employers often want to start small and measure
  the ROI before committing themselves fully.
• Always be mindful of Whats in it for them?
• If you impress them at the outset then you
  improve your chances of them continuing to
  support your school

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Education Business Links Critical Success Factors
- 2
Customer service is critical and can help differentiate your organisation from your competitors

• All schools want employer involvement to a
  greater or lesser degree so you are operating in
  an extremely competitive market.
• You have to provide a better service to business
  partners than your competitors i.e. other
  schools.

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Education Business Links Critical Success Factors
- 3
Ability to identify customer requirements and exceed their expectations

• Employers often set greater store than schools
  on things such as hospitality failure to make
  them a brew can have far reaching consequences!
• Remember to fully brief them on EVERYTHING, from
  the numbers of pupils, to the names of the staff
  involved to the parking arrangements.

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What makes a successful partnership?
The effectiveness depends critically on clarity
about learning objectives, preparation in advance
and efficient administrative support in school
and from an education business links organisation
or similar intermediary Developing New
Vocational Pathways, OFSTED (2004)
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Customer Relationship Management

• Golden Rules
• Clarity
• Communication
• Customer Care
• Support from SLT

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Customer Relationship Management

• Cardinal Sins
• Poor communication
• Lack of hospitality
• Left feeling undervalued
• Time wasting!!!