CULTURE

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CULTURE TOURISM - ARE WE SPEAKING THE SAME
LANGUAGE?

• Kestutis Ambrozaitis, Richard Bærug, Ain Hinsberg
• UNESCO Baltic Cultural Tourism Policy
  Recommendations for 2004-2006
• in Retrospect
• 7.05.2009, Pärnu

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Baltic Cultural Tourism Policy Paper 2004-2006

• Produced with financial and intellectual inputs
  and the support of UNESCO
• The Implementing Authority of the project carried
  out in autumn 2001 spring 2003 was the Estonian
  National Commission for UNESCO in cooperation
  with Latvian and Lithuanian National Commissions
  for UNESCO
• The project aimed at enhancing cooperation among
  cultural policy makers, local authorities,
  heritage circles and tourism people with a view
  to translating the willingness and understanding
  of the necessity for joint action into concrete
  policy and activities.

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Process

• The process of developing the policy paper
  included the launching of public discussions in
  the three Baltic countries on cultural tourism.
• Working groups were established in all the three
  countries with representatives from the tourism
  and culture sector.
• A series of meetings were held both on national
  and pan-Baltic level to collect and discuss
  information for the policy document.
• The working groups collected information and
  viewpoints from ministeries, tourism
  organizations, museums and other sites, tourism
  companies, culture institutions and others with a
  direct or indirect connection to cultural
  tourism. Several round table discussions were
  organized.
• The draft of the final document was submitted to
  UNESCO, WTO, BTC, EU, CoE, ICOMOS, ICOM, Nordic
  Council of Ministers, NWHF, WTTC and relevant
  state authorities for comments and suggestions
  before the final version was compiled.

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Paper

• 1. Executive Summary
• 2. Introduction
• 3. Definitions and Explanations
• 4. Importance and Trends in Cultural Tourism
• 5. Evaluation of Current Situation
• 6. Visions, Goals and Principles
• 7. Recommendations
• 8. Recommended Pan-Baltic Activities 2004-2006
• 9. Recommended Activities Linking Culture and
  Tourism Based on UNESCO Priorities
• 10. Appendix
• http//portal.unesco.org/culture/en/ev.php-URL_ID
  23637URL_DODO_TOPICURL_SECTION201.html

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Vision Goal

• According to the vision the cultural tourism in
  the Baltic countries will by the year 2006 be an
  approved branch of national economies and a
  leading power of national tourism economies
  recognized in the Baltic Sea Region and known on
  the international market as a product concept
  based on genuine culture and heritage in a
  sustainable way.
• The main goal of cultural tourism development in
  the Baltic countries is to ensure sustainable
  economic, social and cultural development
  combined with preservation and active enhancement
  of cultural resources through increased supply,
  diversity and quality and sale of viable cultural
  tourism services.

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Recommendations

• Average - 44 fulfilled, 56 not fulfilled, 22
  of issues not dealt with
• Policies 47/-53, 250
• Resources 41/-59, 280
• Products 45/-55, 120.

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Full report -78 pages