Internet Culture in China

1
Internet Culture in China

• Diana Cheng
• Babbie Liu

2
Web-Culture in China Top internet applications

1. Online Music (84.5)
2. Online News (81.5)
3. Instant Message (77.2)
4. Online Video (71.0)
5. Search Engine (69.2)

1. E-mail (62.6)
2. Online Game (58.3)
3. Blog (42.3)
4. Forum (38.8)
5. Shopping (25)

3
Basic Internet Application in China

• Email
• 6th in China, 1st in USA
• Popular instant message in China has effect on
  email usage
• Instant message
• 3rd in China with usage rate of 77.2
• 39 in USA, 47.8 in Korea
• Integrated services including online streaming
  video, blog, and file sharing

4
Basic Internet Application in China

• Search engine
• 5th in China with usage rate of 69.2
• 2nd in USA, with usage rate of 91
• Baidu.com

5
Internet Media

• Internet News
• 2nd in China with a rate of 81.5
• Higher than 71 in USA, 67.1 in Korea
• Online Music, Video, and Game
• Usage rate 84, 71, and 58.3
• Important form of entertainment
• Internet popularity poses serious challenges for
  government

6
Top 10 Sites in China

• Baidu.com
• (Search engine)
• QQ.COM
• (Portal / network)
• sina.com.cn
• (Portal)
• Google.cn
• Taubao.com
• (Auction / shopping)

• 163.com
• (Web-mail)
• Google.com
• Yahoo.com
• Sohu.com
• (Search / portal)
• Youku.com
• (Video)

7
Baidu.com

• Worlds largest Chinese website
• Chinas largest search engine
• 63 market share (Google has 26)
• Revenue 239M USD in 2007 (NASDAQ BIDU)

8
Baidu.com
9
Baidu.com

• Other features
• Online forum
• Problem solving / knowledge sharing forum
• Search engine for MP3, video, wiki

10
QQ.com
11
QQ.com

• Tencent stock market value of 15B
• First Chinese version instant message
• Penguin trademark was a big hit
• Value-added services targeting high school
  students (QQ Show, QQ currency)

12
QQ.com

• 2008 1st Half-Year Revenue 444M USD

13
QQ.com

• Chat room window with applications

14
QQ.com
QQ Show

• Chat room window with applications

15
Age Distribution of China Internet Users
16
Education level
17
Alibaba.com

• B2B e-Commerce Website
• 36 million registered users (28.7M in China)
• From over 240 countries and regions
• Q3 2008 revenue 114.2M USD
• 70.9M Intl., 43.3M China

18
Alibaba.com
19
Growing Number of Internet Users in China
253 million comparing to 230 mil in US
20
Internet Penetration Rate across the Globe
Internet users in China will reach 953 million
with similar pen. rate of USA
21
Conclusion

• China is the biggest internet market in terms of
  number of users with no doubt
• Future growth will concentrate on several
  underdeveloped areas
• E-Commerce only popular in big cities now
• Online education
• Online banking
• Other developing infrastructure and business
  activities will foster internet growth
• Government regulations and incumbent players
  continue to play important roles

22
Reference

• www.cnnic.cn
• www.internetworldstats.com
• http//www.nytimes.com/2008/07/26/business/worldbu
  siness/26internet.html
• http//www.alexa.com/
• http//en.wikipedia.org/wiki/Internet_censorship_i
  n_the_People27s_Republic_of_China
• http//www.baidu.com/
• http//www.qq.com/
• http//www.alibaba.com/

23
Q A
??