Rhetorical

1
Rhetorical

• Strategies

2
Persuasive SpeechThe Power of Language

• Clearly states the issue and a position
• Gives an opinion and supports it with facts and
  reasons

3
Power of Language Cont

• Takes opposing views into account
• Uses sound logic and effective language
• Concludes by summing up reasons or calling for
  action

4
Rhetoric

• It is an artistic form of communicating ideas
• 3 Divisions
• Logos, or the appeal to reason
• Pathos, or the appeal to emotion and
• Ethos, or the appeal to character.

5
Designing the Speech

• His or her position has a firm moral basis and
  sound logic.
• Deductive Begins with a generalization of issue
  , or premise, supported by facts (like our essay
  format)linear thought

6

• Inductive Begins with examples and facts from
  which the writer draws conclusions about the
  issuecircular thought

7
Appealing to Your Audience

• Emotional Appeal Focused on specific examples of
  suffering
• finding common experiences

• Ethical Appeal Based on a sharing of moral
  values taps into audiences sense of right,
  wrong, justice, and virtue

8
Loaded Language

• Deeply detailed descriptions evoking vivid
  imagery also rich in connotationreference to
  words possessing multiple meanings and having
  command of this

9
Styles to Consider

• Elevated Language Carefully chosen words create
  mood and tone of speechalways consider the
  audience and the tone which must be used
• Rhetorical Questions Questions that do not
  require answers, because the answer is obvious
• Repetition Repetition of a point or expression
  of a point in new ways emphasizes the importance
  of the issue

10
Other Devices

• Allusions an indirect reference to a person,
  place, event, or literary work with which the
  author believes the reader will be familiar
• (i.e. Plan ahead it wasn't raining when Noah
  built the ark. --Richard Cushing

11
Other Devices Cont

• Antithesis establishes a clear, contrasting
  relationship between two ideas
• (i.e. That's one small step for a man, one
  giant leap for mankind. --Neil Armstrong)

12
Cont Devices

• Parallelisma sentence or several sentences are
  expressed similarly to show that the ideas in the
  parts or sentences are equal in importance
• (I.e. To think accurately and to write precisely
  are interrelated goals.
• Ask not what your country can do for youask
  what you can do for your country.-JFK
• "In a democracy we are all equal before the law.
  In a dictatorship we are all equal before the
  police." -Fernandes

13
Syllogism

• Major premise All women are too chatty.
• Minor premise Mrs. Villasenor is a woman.
• Conclusion Mrs. Villasenor is chatty.
• Based upon relationships between the major and
  minor premises, conclusions may be derived each
  premise has something in common in the conclusion