Why And When People Travel

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Why And When People Travel
By Beth Pitts
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Psychological Factors Affecting Travel Choices
Prestige Escape Education Social
Interaction Family Bonding Self-Discov
ery
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Prestige
Respect and admiration resulting from high
quality. Travel to choice destinations can
provide a traveler with a level of
fame, if only in the mind of the
traveler.
HollywoodRodeo Drive
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Escape
The desire to leave the daily routine of ones
life
BeachesHilton Head, SC CaribbeanSt. Thomas
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Education

• Travel is viewed as broadening.
• Historical sites are popular

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Social Interaction
Travel provides opportunities to meet and
interact with new and different people.
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• Grandparents homes
• Heritage/rootsFamily reunions, weddings, funerals

Family Bonding
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Relaxation

• A time to play and unwind
• Attractions
• Festivals

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• Finding oneself
• Beauty, nature and national parkscamping,
  hiking
• Holistic vacationsYoga retreats

Self-Discovery
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Basic Travel Motivators

• Physical or relaxation motivator
• Cultural motivator
• Interpersonal motivator
• Status and prestige
  motivator

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Physical or Relaxation Motivator

• Physical rest
• Sporting as a spectator or participant
• Examples running, lounging in the sun,
  vacationing alone

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Cultural Motivator

• The desire for knowledge of other regions or
  countries
• Religion, one of the first motivators of travel
• Music
• Art
• Dances

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Interpersonal Motivator

• Meet new people
• Make new friends
• Visit friends or relatives
• Escape from the daily routine

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Status and Prestige Motivator

• Desire for recognition, attention, appreciation
  and a good reputation
• Major accomplishments, an award recipient, travel
  to currently popular destinations

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Factors That Influence Destination Choices
Total cost of trip Climate for comfort
Purchase opportunities Word-of-Mouth
Entertainment Recommendations Othe
r Amenities
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Seasonal Nature of Tourism

• Peak period (high season)
• Off-peak period (low season)
• Shoulder season

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Peak Period (High Season)
Time when the destination is most desirable
either for climatic reasons or because of some
special event

• Prices are high.
• Demand is high.
• This is a popular travel time.

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Period or season when traffic volume or occupancy
is not heavy

• Traffic is usually low for an identifiable
  reason.
• Prices are reduced.
• Demand is low.

Off-Peak Period (Low Season)
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Shoulder Season
The period between peak and off-peak seasons.
Shoulder seasons are attractive to people who do
not need to travel during peak holiday months.
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Factors Affecting Timing of the Peak/Off-Peak
Period

• Location and season of the destination and/or
  facility
• Type of facility or business