Business and Engineering Program

1
Business and Engineering Program

• A decision briefing for the Deans of the
  Colleges of Engineering and Business
• prepared by the

2
Proposal Developed by the Faculty Academic
Committee

• Professors of Technology Management
• P. K. Raju, Professor of Mechanical Engineering
• R. L. Bulfin, Professor of Industrial Engineering
• Chetan Sankar, Professor of Management
• R. H. Rasch, Professor of Accounting
• Thomas Walter Center for Technology Management
• James O. Bryant, Associate Dean of Engineering
  and
• Director, TWC
• Paul Swamidass, Professor of Management and
• Associate Director, TWC

3
Project Goals

• Provide engineering and business undergraduates
  an opportunity to learn and practice the
  technical, business, and management skills needed
  for success in a global economy.
• Joint College of Engineering and College of
  Business program that does not diminish the major.

4
Report Organization

• Benchmarking
• Needs Assessment
• Program Model
• Student Reaction
• Implementation Schedule
• Resource Requirements
• Appendices

5
Benchmarking

• Benchmark Programs
• University of Pennsylvania
• Cross-functional dual major
• University of Illinois at Urbana-Champaign
• Cross-functional minor
• University of Colorado at Boulder
• Undergraduate management tracks for engineers
• University of Texas at Austin
• Engineering route to business

6
Needs Assessment

• Survey companies that recruit Auburn engineering
  and business graduates.
• Survey engineering and business industrial
  advisory committees

7
Needs Assessment What would add value for
engineering hires?
8
Needs Assessment What would add value for
business hires?
9
Needs Assessment Do you hire Auburn engineering
graduates?
10
Needs Assessment Do you hire Auburn business
graduates?
11
Needs Assessment More likely to hire added value
graduates?
12
Needs Assessment Will you pay more for added
value graduates?
13
Needs Assessment How much more would you pay?
14
Business and Engineering Program

• Business more than management
• Engineering more rigorous than technology and
  broader than IT
• and integrated, cross-functional

15
Learning Outcomes

• Integrate and apply the principles of business
  and engineering practice in decision making.
• Work in cross-functional, culturally diverse
  teams.
• Manage technical, schedule, cost, and risk
  factors.

16
Learning Outcomes (Continued)

• Create and present a business plan
• Design, develop, prototype, and test a product or
  service and
• implementation of cutting edge technologies.

17
Business and Engineering Program

• Cross-functional
• Faculty engineering business
• Students engineering business
• Work in cross-functional teams
• Learn from case studies and projects
• Client driven projects

18
Business and Engineering Program

• An honors minor
• Admit 2nd semester sophomores
• Small classes (lt 30)
• Student cohorts take courses lock- step

19
Curriculum (16 SCH)

• Junior Year
• BUSI/ENGR 3510 Introduction to Business and
  Engineering (3 SCH)
• BUSI/ENGR 3520 - Integrating engineering and
  business theories in practice (2 SCH Lecture, 1
  SCH Lab))
• BUSI 3530 - Entrepreneurship and e-commerce (3
  SCH Lecture)
• Senior Year
• BUSI 4540 - Strategic management of technology (3
  SCH Lecture)
• BUSI/ENGR 4550 - Capstone design project
  proposal development (1 SCH Lab)
• BUSI/ENGR 4560 - Capstone design project
  implementation (1 SCH Lecture, 2 SCH Lab)

20
BUSI/ENGR 3510

• Title Introduction to Business and Engineering
  (3 SCH Lecture)
• Faculty Swamidass and Bulfin coordinate a series
  of mini-courses taught by business and
  engineering faculty experts
• 1st semester junior year
• First Offering August, 2001

21
BUSI/ENGR 3520

• Title Integrating Engineering and Business
  Theories in Practice (2 SCH Lecture, 1 SCH Lab)
• Faculty Sankar and Raju
• 2nd semester junior year
• First Offering January, 2002

22
BUSI 3530

• Title Entrepreneurship and E-commerce (3 SCH
  Lecture)
• Lead Faculty Rasch
• 2nd semester junior year
• First Offering January, 2002

23
BUSI 4540

• Title Strategic Management of Technology (3 SCH
  Lecture)
• Lead Faculty Swamidass
• 1st semester senior year
• First Offering August, 2002

24
BUSI/ENGR 4550

• Title Capstone Design Project Proposal (1 SCH
  Lab)
• Lead Faculty Bulfin or Raju
• 1st semester senior year
• First Offering August, 2002

25
BUSI/ENGR 4560

• Title Capstone Design Project
• (1 SCH Lecture, 2 SCH Lab)
• Lead Faculty Bulfin or Raju
• 2nd semester senior year
• First Offering January, 2003

26
Business and Engineering Program

• International experience
• Alliance with international universities
• Faculty and student exchanges
• International student teams using online
  collaboration tools
• Team teaching using instructional technology
• University of Plymouth (England) potential
  partner
• Implement in 2003 or 2004

27
Business and Engineering Program

• Extracurricular activities
• Retreats
• Teaming
• Leadership
• Business etiquette

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Business and Engineering Program

• Extracurricular activities (continued)
• Internships
• Executive mentors
• Executive in residence
• Social events

29
Business and Engineering Program

• Coordination and Administration
• Program Director
• Director, Thomas Walter Center for Technology
  Management
• Associate Program Director
• Associate Director, Thomas Walter Center for
  Technology Management
• Program Coordinator
• Secretary, Thomas Walter Center for Technology
  Management

30
Engineering Student Response to Proposed BE
Program
31
Business Student Response to Proposed BE Program
32
Engineering Student Response to Proposed BE
Program
33
Business Student Response to Proposed BE Program
34
Student Response to Proposed BE Program Extra
Courses
35
Student Response to Proposed BE Program Extra
Curricular Learning
36
Student Response to Proposed BE Program
Additional Fees
37
Student Response to Proposed BE Program
Motivating Factors
38
Schedule Milestones CY2000

• Recommendations to Deans June, 2000
• Approval to offer BE Program as an experimental
  program for 5 years August, 2000
• Start course development Fall 2000
• Organize Industrial Advisory Committee Fall
  2000
• Solicit corporate sponsors for BE Program
  continuing
• Recruit students Begin Fall 2000 and continuing

39
Schedule Milestones CY2001

• Admit BE Program Student Cohort I spring 2001
• Cohort I teaming retreat Summer 2001
• Offer courses BUSI/ENGR 3510 Fall 2001
• Initiate Executive Mentoring Program Fall 2001

40
Schedule Milestones CY2002

• Offer Course BUSI/ENGR 3520 and BUSI 3530 -
  Spring 2002
• Admit BE Program Student Cohort II Spring 2002
• Cohort II teaming retreat Summer 2002
• Cohort I leadership retreat Summer 2002
• Cohort I student internships Summer 2002
• Offer courses BUSI/ENGR 3510, BUSI 4540, and
  BUSI/ENGR 4550 - Fall 2002
• Initiate Executive in Residence Program and
  business etiquette training Fall 2002

41
Schedule Milestones CY2003

• Offer courses BUSI/ENGR 3520, BUSI 3530, and
  BUSI/ENGR 4560 Spring 2003
• Admit BE Program Student Cohort III spring
  2003
• Graduate BE Program Student Cohort I Spring
  2003
• Cohort III teaming retreat Summer 2003
• Cohort II leadership retreat Summer 2003
• Cohort II internships Summer 2003
• Assess program

42
Schedule Milestones CY2004

• Continue program
• Assess program
• Improve Program
• Add international experience

43
Schedule Milestones CY2005

• Continue program
• Assess program
• Improve program
• Prepare documentation to secure formal approval
  for the BE Program

44
Resources Needed Development and Implementation

• Program Director and Director TWC 100
• Associate Program Director and Associate Director
  TWC 62.5
• Program Coordinator and Secretary, TWC 100
• Business Faculty 2 course release/semester
• Engineering Faculty 2 course release/semester
• GTAs 2 business and 2 engineering/semester
• Operating Funds - 67,500/year