Framing Market Opportunity-r3

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• myCFO.com ??????????,???????????????????,?????????
  ????,??myCFO.com???????????

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???? Philip Kotler, Marketing Management, 1997
(Chapter 9, page 269)
17
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Source Philip Kotler, Marketing Management,
1997 (Chapter 9, page 257)
19
??????? Citysearch.com

• Citysearch.com
• ???????????
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• Citysearch.com????????????????,
  ??????????????,???????????
• Citysearch??40????????????33???????????
• Citysearch??
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20
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B2C ??????

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B2B ??????
Source Philip Kotler, Marketing Management,
1997 (Chapter 9, page 258)
21
??????????Onvia.com

• Onvia.com
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• Onvia.com?????????,???????????????
• ??, Onvia.com ?????????????????????
• Onvia.com??
• ?? ?? 25,000 ??????,??????????????
• ?? ???????????????,????????????????????
• ????? ??????????????
• ???????????????,??????????,?? AllBusiness.com,
  bCentral.com, Business.com, BuyerZone.com,
  KillerBiz.com, Bizbuyer.com, Works.com

Source Onvia.com site, Industry Standard,
February 7, 2000
22
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52
102
405
25
?????(Priceline.com)?????????
??
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Trip Purpose
??
Flexibility
Who
Business Trips
All Other Trips
Last Minute
Students on Vacation
Students Going Home
Students
Retirees
Retirees
Low Middle Income / Not Frequent Fliers
Low / Mid Income Families on Vacation
Low / Mid Income on Getaways
Other Low / Mid Income on Vacation
Demographics and Behavior
Middle Upper Income / Frequent Fliers
High Income Families on Vacation
Total Number of Trips 4555 of the Market
High Income Non-Family Trips
Group Trips
Groups
Primary Focus
Approximately 4555 of the Total Market
26
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35
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Note Opportunity attractiveness based on
competition level and opportunity financials
36
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Source Jeffrey Veen, Hot Wired Style, Monitor
Analysis
39
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