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Promoting Your Business Education Program

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Promoting Your Business Education Program Kimberly Schultz Kirkwood Community College Cedar Rapids, IA * * Story-About Five years ago we were talking about the ... – PowerPoint PPT presentation

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Title: Promoting Your Business Education Program


1
Promoting Your Business Education Program
  • Kimberly Schultz
  • Kirkwood Community College
  • Cedar Rapids, IA

2
When Should I Begin?
  • Immediately!
  • Use all opportunities, all year round
  • Promote often
  • Dont be a victim!

3
Mail a Postcard Home
4
Recruit Middle School Students
  • Educate with Brochures
  • Take your Students
  • Woo with Candy

5
Hang Bulletin Board Posters
6
Post Bulletin Board News
7
Create a Hallway Monitor Slide Show
8
Build Relationships
  • Form Academies
  • Offer Concurrent/Dual Credit
  • Serve as a Guest Speaker
  • AP AccountingComing Soon!

9
Design Business Academies 
  • Redefine your program
  • Develop a model that fits your students,
    teachers, and community
  • Business education programs must meet the needs
    and expectations of YOUR students and community
  • Whats not academic about business?

10
Include Academy Essential Features
  • Rigor, Relevance, and Relationships
  • A small learning community within the larger high
    school
  • A curriculum that combines a career focus with
    meeting college entrance requirements
  • Partnerships with supporting employers, community
    members, and institutions of higher education

11
Highlight Academy Facts
  • 15 Academies
  • 7 Directly Related to Business
  • Business Finance, Computer Programming,
    Culinary, Geospatial, Graphics, Software
    Specialist, Computer Networking
  • 2,710 Career Academy Students
  • Summer Workshop Training Opportunities
  • Scholarships

12
Spotlight One of Your Academies
  • 60 freshmen in Career Choices/Computer
    Applications
  • 65 sophomores in Intro to Finance
  • 50 juniors Accounting I
  • 38 seniors in Accounting II and/or
    Entrepreneurship
  • Chartered the First Chapter of NBHS
  • Developed a comprehensive list of volunteer
    speakers, field trips, and internships sites
  • Developed dual enrollment opportunities with UAB

13
Promote Your Students Successes
  • ClubsFBLA/PBL, BPA, SIFE, DECA/DELTA
  • National Honor Society
  • Community Service Projects
  • Alumni

14
Encourage Local, State, and National Officer
Candidates
15
Feature National Contest Winners
16
Emphasize Student Endeavors
  • Everyday exposure
  • Become financially independent

Wow, you run this like a business.
17
Sponsor a National BusinessHonor Society Chapter
  • Any secondary school that has a business
    education program is eligible
  • Recognize your students for
  • academic excellence
  • Raise the status of your program

18
Celebrate National Honor Society Induction
19
Promote Chapter ThroughYearbook Pictures
20
Emphasize Community Service Endeavors
21
Seek Alumni Counsel
  • Bulletin Board News
  • Contest Judges
  • Mentors

22
Become Best Friends with the Local School
Newspaper Staffs
  • Submit Photos
  • Write News Articles

23
The Birmingham News
24
Cedar Rapids MileStones Section
25
Connect Through Community Outreach
  • Advisory Boards
  • Teach Night Classes
  • Serve on Boards
  • Secretarys Day

26
Your Examples?Questions?
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