Promoting Your Business Education Program

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Promoting Your Business Education Program

• Kimberly Schultz
• Kirkwood Community College
• Cedar Rapids, IA

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When Should I Begin?

• Immediately!
• Use all opportunities, all year round
• Promote often
• Dont be a victim!

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Mail a Postcard Home
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Recruit Middle School Students

• Educate with Brochures
• Take your Students
• Woo with Candy

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Hang Bulletin Board Posters
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Post Bulletin Board News
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Create a Hallway Monitor Slide Show
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Build Relationships

• Form Academies
• Offer Concurrent/Dual Credit
• Serve as a Guest Speaker
• AP AccountingComing Soon!

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Design Business Academies 

• Redefine your program
• Develop a model that fits your students,
  teachers, and community
• Business education programs must meet the needs
  and expectations of YOUR students and community
• Whats not academic about business?

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Include Academy Essential Features

• Rigor, Relevance, and Relationships
• A small learning community within the larger high
  school
• A curriculum that combines a career focus with
  meeting college entrance requirements
• Partnerships with supporting employers, community
  members, and institutions of higher education

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Highlight Academy Facts

• 15 Academies
• 7 Directly Related to Business
• Business Finance, Computer Programming,
  Culinary, Geospatial, Graphics, Software
  Specialist, Computer Networking
• 2,710 Career Academy Students
• Summer Workshop Training Opportunities
• Scholarships

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Spotlight One of Your Academies

• 60 freshmen in Career Choices/Computer
  Applications
• 65 sophomores in Intro to Finance
• 50 juniors Accounting I
• 38 seniors in Accounting II and/or
  Entrepreneurship
• Chartered the First Chapter of NBHS
• Developed a comprehensive list of volunteer
  speakers, field trips, and internships sites
• Developed dual enrollment opportunities with UAB

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Promote Your Students Successes

• ClubsFBLA/PBL, BPA, SIFE, DECA/DELTA
• National Honor Society
• Community Service Projects
• Alumni

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Encourage Local, State, and National Officer
Candidates
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Feature National Contest Winners
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Emphasize Student Endeavors

• Everyday exposure
• Become financially independent

Wow, you run this like a business.
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Sponsor a National BusinessHonor Society Chapter

• Any secondary school that has a business
  education program is eligible
• Recognize your students for
• academic excellence
• Raise the status of your program

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Celebrate National Honor Society Induction
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Promote Chapter ThroughYearbook Pictures
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Emphasize Community Service Endeavors
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Seek Alumni Counsel

• Bulletin Board News
• Contest Judges
• Mentors

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Become Best Friends with the Local School
Newspaper Staffs

• Submit Photos
• Write News Articles

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The Birmingham News
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Cedar Rapids MileStones Section
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Connect Through Community Outreach

• Advisory Boards
• Teach Night Classes
• Serve on Boards
• Secretarys Day

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Your Examples?Questions?