THE GREEN ALTERNATIVE

1
THE GREEN ALTERNATIVE
2
CONTENT
OBJECTIVE
CONCEPT
EXECUTION
BRINGING ART AND TECHNOLOGY TOGETHER
MULTI-CHANNEL COMMUNICATION
CONCLUSION
3
OBJECTIVE TWO-FOLD
Make people aware of the toxic, non recyclable
elements that various products consist of.
0
Provide them with eco friendly/green
alternatives, to further avoid the depletion of
natural resources
4
THE WORLD IS IN YOUR HANDS
Today, in the era of smart phones, it is easier
to be aware of the toxic elements polluting the
world. Even easier, is to create a green world,
by using smart phone applications to socially
engage people.
Thus, the world today, is in our hands. And
our mobile phones too. The use of mobile phones
to spread the message of Greenpeace is the most
effective channel.
5
EXECUTION
Combine barcode reading applications (an open
source application available on all smart phones)
and barcode art to encourage people to use eco
friendly, green alternatives instead of products
(which contain toxic elements) used on a day to
day basis
Step 1 Collect data of eco-friendly substitutes
for products widely used / available in the
supermarket.
Step 2 When you scan the barcode of the product,
you can see a less toxic, green alternative
available. A display of various options that can
be used. This is branded by Greenpeace or can be
used in green color denoting an initiative of
Greenpeace.
6
EXECUTION
In order to increase the number of green
alternatives available, we can use social media
to get people to contribute their green
ideas. This can be done in the following way
When the user scans the code, his activity with
the product information is uploaded on
social media sites like Facebook, Twitter etc.
People add comments and contribute/find ideas
for green alternatives. It is like an open
discussion panel.
The people who contribute their ideas will be
rewarded by Greenpeace accordingly.
They will get Greenpeace merchandise or
become ambassadors of Greenpeace.
Thus, creating a green revolution among social
network users and simultaneously generating the
database for our application.
7
BRINGING ART AND TECHNOLOGY TOGETHER
With the help of barcode art and the data base
collected, we can use the centre fold of the
Greenpeace magazine to display it.
(http//www.barcodeart.com/) The printed art
will have specific instructions to use the
app. When they viewer scans the barcode, on the
piece of art he will be able to see the green
alternatives for various products (which usually
have toxic elements in them).
8
MULTI-CHANNELCOMMUNICATION
This is a multi-channel communication using
various media to influence people to choose the
green alternative.
Mobile Application Greenpeace branding
integrated with barcode reading app
Social Media Communication Facebook and
Twitter to instigate discussions on green
alternatives
Website Build information of green
alternatives available
Print Centerfold of the magazine with the use
of barcode art
Events - Bi-yearly events can be conducted for
various contributors on the website to come
and display their innovations in person.
Hoardings Barcode art to be displayed on
hoardings and bus shelters.
9
CONCLUSION

• Save the planet with a touch, by using the mobile
  phone. After all, its in our hands to build a
  green world.

10
Thank you for listening
QUESTIONS?