Greening Desktop Power Protection

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Greening Desktop Power Protection
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Todays Agenda

• The meaning of Green
• Why we need to be concerned?
• Impact the good news for solutions providers
• Shades of green, dont be mislead
• What does Green mean to APC?
• How to help?
• Responding with green solutions APC green
  product review
• Taking advantage of the opportunity
• Questions

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Sowhat does Green mean?

• To some it means
• Go
• A color
• Luck
• Money
• Envy
• Kermit the Frog
• Eco-Friendly
• Recycling
• Conservation
• Alternative energy sources

The Color
The Bottom Line It means a lot of different
things to different people
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There are many reasons for paying attention to
Green!

• Expanding population (75M yearly) poses more
  demand on our resources
• Polar ice cap melting is contributing to 15 of
  the rise in sea level every year.
• Every minute 69 acres of forest are cleared
• Every day 137 species become extinct
• Power plants are the largest source of key
  pollutants
• 40 of the CO2 emissions, a key global warming
  pollutant
• 1/3 of mercury emissions

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One that is felt in every household
businessenergy prices keep increasing
x3 in the last 5 years and it wont stop!
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Pressure on the environment is massive
The Fact
The Need
x2
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vs.
Energy demand by 2030, mostly based in fossil
energies
CO2 emissions to avoid dramatic climate change
Information Technology cant be ignored
IT accounts for 2 of the world's CO2 emissions,
an impact as high as aviation Gartner Group
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The Impact

• Fortune 500 have initiatives in place to look at
  how to make their companies greener.
• Directives for Corporate Social Responsibility
  programs
• Investment in new technology
• Rewards offered to companies considered green
• SMB following suit
• The expectation is that green is not only good
  for the environment, its good for business
• Commitment to environment is an intangible asset
  being embraced today by consumers
• Green initiatives offer opportunity to
  communicate goodwill to customers and public

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The Good NewsOpportunity

• Home Business Customers have renewed interest
  in products solutions
• to save planet,
• to save money,
• to comply with companys green goals
• Consumers Businesses do care, and theyre
  looking for guidance
• Lots of opportunities for companies
• to find ways to help save the environment
• to save their customers money
• to increase their sales by doing the right thing!
• The bottom lineyou need to find the recipe to do
  this
• without costing your customer additional money
  because
• consumers have green guilt and want to do the
  right thing
• BUT their cost consciousness often wins out

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Why should you be knowledgeable about Green?

• Your customers are
• Expecting it
• According to the BBMG Conscious Consumer Report,
  the vast majority of Americans expect business
  leaders and marketers to provide
  environmentally-conscious products
• Wrestling with how to be green and looking to you
  to provide suggestions
• Feeling a significant amount of pressure to be
  green green guilt
• An internal conflict of the wallet vs. doing the
  right thing
• A stronger sense of social responsibility

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Greenits easy to be mislead

• How do you know when something is truly Green?
• Many companies have products that use some
  recycled content. -- This could be considered
  green, but should it be?
• Greenwashing could also include labeling a
  product as organic or 100 natural, so to be
  described as green.

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What actually makes a product Green?

• Green products have limited/decreased
  environmental impact
• Manufacturing, Packaging, Shipping
• Uses less raw materials
• Uses recycled materials
• Less processing to create
• Minimizes unnecessary packaging and materials
• Less energy to get the raw materials and finished
  goods to your door
• Usage
• Less power consumption during use
• Expends electricity only when needed
• Expends electricity efficiently
• Has a longer service life
• Disposal
• Renewable or recyclable components that are
  easily separated at end of life
• Less hazardous material

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APC is doing its part to be green

• Conservation
• Energy management
• Passive reducing the amount of energy consumed
  in every day life
• Active managing loads to optimize the use of
  utility and alternate energy to reduce cost and
  consumption of power while balancing the opposing
  need of system availability.
• EPA Energy Star program
• Establishing criteria for our UPSs
• Limiting usage of raw materials
• Environmental Impact
• RoHS compliance (less hazardous materials)
• Renewable resources
• Coordinated battery recycling program
• Renewable Energy
• Solar, Wind, Fuel Cells, Bio Fuel, BioMass,
  Geothermal, Marine, etc.
• Inverters where we began

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Our Environmental Policy
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Let your customers know how they can help

• Greening the HOME
• You know the obvious
• Start with recycling paper, bottles, cans and
  plastics
• Begin to use compact fluorescent bulbs
• Here are some less obvious
• Use double rolls of toilet paper (unless you have
  young kids)
• Use concentrated detergents in larger bottles
• Use an energy efficient notebook which uses 90
  less energy than desktops
• Stop drinking bottled water
• Get a programmable thermostat
• Save Electricity Turn off equipment when you
  leave (APC can help)

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Let your customers know how they can help

• Greening the OFFICE
• The obvious
• Start with recycling paper, bottles, cans and
  plastics
• Do not print everything hard habit to break
• Print double sided when possible
• Create wikis to share information and work on
  document drafts
• Save Electricity Shut things off at the end of
  the day including equipment and all lights
• Some less obvious
• Designate one network printer for interoffice
  documents and one for official business. Load the
  interoffice printer with orphaned printouts (to
  print on the back), and the other printer with
  your clean paper. Then set each workstation to
  print to the interoffice machine by default.
• Use scrap paper as default in printers and
  copiers
• Use video conferencing instead of traveling to
  meetings
• Encourage ride sharing or telecommuting

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Spending on electricity (in trillion US)
Reducing Overall Electrical Usage is Key

• Reduction translates to
• Improved air quality and public health
• More reliable grid (fewer blackouts)
• Preservation of natural resources (oil, gas,
  coal, etc.)
• Lower electricity bills/user costs

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Reason enough to focus on reducing!
Source International Energy Agency
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Why focus on reducing electricity usage at the
desktop?

• Computers and monitors account for 40 of global
  IT device carbon emissions nearly double that
  of data and server centers
• Each year, enterprises waste 40 billion powering
  devices that are not in use
• 2/3 of the typical energy used by an office
  computer is wasted because it is on when no one
  is there to use it
• More than 80 of users disable computer power
  management settings within 90 days
• A single office computer produces an average of
  440 pounds of carbon emissions per year

Sources Gartner Group Verdium
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The message isnt hard to sell in IT world

• When asked whether they (IT purchasing) consider
  the power consumed by computer equipment
  important enough to constitute a significant
  environmental issue,
• 61 of all respondents said yes.
• When asked to what extent environmental impact is
  part of their company's technology RFP or
  evaluation process
• 74 of respondents said it was slightly important
  or not important at all.
• IT pros recognize the environmental impact of IT
  activities but that the green bottom line for
  businesses is just that -- the bottom line.
• Most businesses aren't about to spend more money
  than they have to for eco-friendly IT measures.
  They will do so only if the payback is there --
  if the green of dollar savings matches the green
  of environmental benefit."

eWeek Jan 21, 2008Cover story "How Green Is
Your IT Valley?"
Partners can differentiate themselves as a
resource to help support customers green efforts
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One of the ways to reduce your carbon footprint
is to pull the plug
The Live Earth Global Warming Survival Handbook

• Appliances still suck power
• when turned off.
• Electronics in standby mode use 5
• of the U.S.s Energy (about 4 Billion
• a year).

And now, APC offers products that can address
this for you!
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Introducing Master Controlled outlets on APC
Back-UPS and SurgeArrest Products
This technology reduces power consumption by
automatically shutting off power to unused
peripherals (Phantom Loads) when the computer
is off or goes into sleep or hibernation
mode.
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Other features on the new APC Back-UPS that save
electricity (and money)

• High efficiency charger
• Using a high efficiency battery charging system
  saves up to 80 of the power used during normal
  day-to-day operation
• APC has the most efficient charging technology on
  the market, up to 500 more efficient than
  current competition

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Comparisons APC Back-UPS vs. Competitors

• Master and Controlled Outlets
• Turns off non active loads when computer goes to
  sleep or is turned off.
• Turns off 3 loads.
• Average cost savings 35W per hour. All-in-one
  printer, external storage and speakers provides
  annual savings 26.83.
• More Efficient Charger
• 14W per hour means annual savings of 12.26 per
  year.
• All calculations are based on average US cost of
  .10 cents per KWh

Power Dissipation in Watts Power Dissipation in Watts Power Dissipation in Watts
Competitor Part APC BE750G Brand A 750U Brand B 800 AVR Brand C UPS 700 Brand D 700U Brand E 900 UNV
Off mode 0 0.23 0.68 n/a 2.35 n/a
Standby Charger on 1.90 n/a n/a 3.5 n/a 15.47
On Line w/ no load 3.05 7.5 7.7 4.33 11.68 17.3
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Estimated savings per year on your electric bill!
Back-UPS averages 40 per year
SurgeArrest averages 25 per year

• Savings assume
• 3 hours of computer use per day
• at 0.10 per kw/hr
• with the following equipment plugged into the
  controlled outlets
• All-in-one printer, speakers and external storage
  device

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Business could SAVE even MORE

• Using an APC unit at a business workstation can
  save 40 a year per computer
• This can translate into six and seven figure
  savings for large enterprises
• Plus, it is the right thing to do
• If the typical computer/monitor combination sends
  440 lbs of CO2 into the atmosphere every year, 15
  workstations generate as much emissions as a
  mid-size car each year. More than 60 of
  enterprise PCs are left running after hours, on
  weekends and on holidays.
• Average computer consumes 588 kilowatt-hours of
  electricity in a year and wastes almost 400 kWh
  of that by running at full power when not in use.
• AND Its EASY to make an existing computer
  workstation equipment more energy-efficient and
  allow them to start seeing the pay-offs in only a
  few months.

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Additional features that make the new APC
Back-UPS uniquely Green

• High Frequency Design The electrical platforms
  high frequency design allows the transformer to
  be smaller, reducing the amount of copper used in
  production, and making the overall size of the
  unit smaller.
• Smaller size reduces the amount of plastics
  needed for the enclosure and the volume of
  packaging required.
• Reduced weight and size improve shipping
  efficiencies, minimizing fossil fuel consumption
  during transportation.
• Smaller, lighter design lessens environmental
  impact
• Awarding-winning design
• CES 2008 Innovations Award

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Other features that make both the APC SurgeArrest
and Back-UPS products Green

• RoHS compliance Conformity to some of the
  strictest environmental regulations in the world
  makes them more environmentally friendly at end
  of life.
• RoHS restricts the use of lead, mercury, cadmium,
  hexavalent chromium, PBB and PBDE.
• The Power-Savings SurgeArrest is considered 5
  out of 6 compliant because it complies with the
  RoHS directive after application of the Pb solder
  exemption.
• Recyclability The entire package is made from
  recycled materials.

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Taking advantage of the opportunity

• Attach power protection to desktop sales
• Protection from hardware damage (surge/lightning)
• Prevention of valuable data loss
• Increased availability
• Industry UPS attach rate to desktop computer is
  10
• Position APCs green products as an option to
  green the desktop
• Potential that 90 of installed base isnt UPS
  protected at all
• Its EASY to make existing desktop workstation
  equipment more energy-efficient and allow
  customers to start seeing the pay-offs in only a
  few months.

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How to engage your customers?

• Start the greening your desktop conversation
• Does your company have a green initiative?
• Do your employees leave their workstations on
  even when they are not there?
• Do you know how your desktops are protected now?
• Does your company use battery backup or surge
  protection at individual workstations?
• What type of extended runtime does a typical
  workstation need?
• Dont forget that during an outage, employees may
  need access to files on their hard drives instead
  of the shared network

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Remember with APC, You Can BE A
HERO!Introduce ideas to your customers that
will help them by Protecting their
computers,Protecting their wallets,
ANDProtecting the environment!