Opinion-Editorial

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Opinion-Editorial

• Definition
• An editorial is written in response to a major
  issue. This may be social, political, economical,
  etc.
• Focuses on a specific event, decision, statement,
  etc.
• The writer uses rhetoric to appeal to the reader.
• The writer also uses persuasion (Rhetoric) to
  convince the reader of his/ her opinion.

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Rhetoric

• Mr. Thomas

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Rhetoric (the art of persuasion) requires
understanding a fundamental division between
what is communicated through language and how
this is communicated.
In other words its not WHAT you say, but
HOW you say it.
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There are three key aspects that make up the
Rhetorical Speech.

• kairos (the opportune moment)
• audience (the person to whom one is speaking)
• decorum (fitting one's speech to the context and
  audience)
• In sum at the appropriate moment, a writer or
  speaker manipulates his/her words to the context
  and audience in order to come to a desired result
  or effect.

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Persuasion, according to Aristotle is brought
about through three kinds of persuasive appeals
which work together in combination

• Logos (logic) The appeal to reason.
• Pathos (emotions) The appeal to emotions of the
  audience.
• Ethos (ethics) The persuasive appeal of one's
  character. One needs to appear both knowledgeable
  about one's subject and benevolent the character
  must establish credibility with the audience.
• (Because we care)

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Lets Practice! Explain( examples) why you chose
each type ( or types) There could be more than
one technique in each)
Commercial Ethos Pathos Logos
Animal Cruelty http//www.youtube.com/watch?v9gspElv1yvc
David Abarnathy http//www.youtube.com/watch?v0K-oh9t0YPI
Dove Evolution http//www.youtube.com/watch?viYhCn0jf46U
Little Caesars No Rules http//www.youtube.com/watch?v7fDcNEUSLPs
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Other Rhetorical Strategies

• Repetition - a major rhetorical strategy for
  producing emphasis, clarity, amplification, or
  emotional effect.
• Leading Questions a question that requires no
  answer because the answer is obvious and doesnt
  need to be stated.
• Hesitation a refusal to answer a question,
  which, in itself, is an answer
• Intimation a suggestion of what is possibly
  true (but not necessarily true)

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You can also use figurative language

• Metaphor
• Simile
• Imagery
• Personification
• Hyperbole
• Etc