GET THE RESULTS

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WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A
NIGHTMARE
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GOALS

• BUSINESS GOALS 1 YEAR, 5 YEARS
• INCREASE REVENUE
• INCREASE BRANDING
• BE UNIQUE
• You website should aim towards the same goals.
• Does it?

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Your WEBSITE isnt static anymore
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1980 having a website was all you needed. 1990
having the coding loaded with keywords was
all you needed 2000 having the keywords
in a few places was all you
needed 2005 placement of keywords in the
correct tags was all you needed 2010
having socials and web2.0 was all that was
needed 2011 having the right keywords
in the content in ALL Of your
socials, emails, newsletters,website, etc..Is
now needed and then some
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Two type of buyers you need to reach

• Potential (if they knew you existed)
• Finds you via Search Engines, printed material,
  etc.
• Direct (know your URL)
• Found you via referrals, email with link, visited
  business.

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The Landing Page

1. Is it Simple?
2. Does the heading HOOK the audience?
3. Is there an irresistible offer to bring the user
   into the site?
4. Are you generating a clients list?
5. Readability is it clustered? The font wrong size?
   Etc.

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Target Audience Factors

• Age
• Gender
• Income
• Lifestyle
• Language
• Technology ability
• Occupation
• Reason to visit site
• Education

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Lead Intelligence - Generator

• Use short forms to capture information.
• Great simple way, offer a e-book or PDF on how
  to but to have it sent or open the link to it,
  ask for name, and email.

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Search Trends
Some keywords are used more so than other times
of theyear. For example, weddings is searched
more often endof December to February, then
again in June. Halloween costumes is searched
end of August (in Texas) till October 31 Find
when a keyword is searched most often helps to
knowwhen to use it in your social medias, and
update to your site. Google External keywords
(must use a gmail account) will allow you to
search for trends.
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Search Engine Optimization SEO
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Search Engine Optimization (SEO)

• The overall means of your site being found.
• Elements include
• Usability,
• Correct placement and use of keywords
• Validation of site
• Quality of site

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How is a site searched

• Googlebot processes each of the pages it crawls
  in order to compile a massive index of all the
  words it sees and their location on each page. In
  addition, Google processes information included
  in key content tags and attributes, such as Title
  tags and ALT attributes.

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Search Engine Show
Web Address is in Green
Title
Description
Web Address
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Keywords
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SEO - Keywords
Keywords are what a person would type in a search
engine such as Google or Yahoo. 1 Mistake
owners dont think like their clients and choose
the wrong keywords. You must speak like your
clients. 2 Mistake Keywords are not
important in the Meta Tags. They are very
important in the content.
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SEO - Keywords
Find most commonly used keywords https//adwords
.google.com/select/KeywordToolExternal Learn what
competitors are using for keywords.http//www.key
wordspy.com(limited trial) http//www.ranks.nl/too
ls/spider.html Great to test keyword density
the cloud is a good visual of words. If the
keywords you chose to have greater density isnt
then you know to go back to your content and make
changes.
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Keyword Opportunity Index

• The keywords and phrases that provide you the
  best opportunity for your site to be found.
• Step 1. Open up a spreadsheet label 6 columns

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Monthly Searches
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Go with Local Unless Market is World Wide
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Competitive Search
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Direct Competition
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KEI Keyword Effectiveness Index
Compares the number of searches for a keyword
with the number of search results to pinpoint
which keywords are most effective for your
campaign. Monthly searches squared, divided by
Raw competitiveness. Or Columns
B2/C Example austin limousine service Monthly
searches squared is 880 x 880 774,000 Divided by
14200000.054 The higher the KEI, the more
popular your keywords are, and the less
competition they have. That means that you might
have a better chance of getting to the top.
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KOI- Keyword Opportunity Index
Takes into account the keywords popularity and
the competition surrounding it. Monthly
searches squared, divided by Direct Competition.
Or columns B2 x D 880 x 880774,400
/1,050,000.7375 Means the higher the KOI the
better the keyword since they are very popular
but have less competition.
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Keywords use in your website

• Prominence location on the page/in the coding
• Proximity closeness to others keywords/phrases
• Density number of times usedKeyword Density

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SEO Rules
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SEO Rule 1
Have a URL Domain Name that contains at least 1
keyword. Susiesmay.com does not contain
keywords if Susie sells flowers. Instead
Susiesflowers.com would have at least 1
keyword.
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SEO - Rule 2
The title for each page should be unique The
title is located ltheadgt section of the HTML code
for the site. It is what you see at the top of
the browser. The title should contain 2-3
keywords and around 65 characters in length.
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SEO Rule 3
Meta Tags Description contains at least both
the primary and secondary keywords. This should
describe what the article is about and should be
around 150 characters long.
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SEO Rule 4

• Content - Good Copy is critical
• Convey your message clearly
• Organize the information logically
• Write with personality (don't be boring)
• Write with a purpose (each page doesn't just
  'end')
• Provide adequate whitespace for readability
  easy scanning
• Use grammatically correct content that has been
  spell checked
• Write with enthusiasm using terminology the
  average person would understand
• Use verbs and adjectives not just nouns (be
  descriptive)

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SEO Rule 5

• Navigation Make it simple, dont make the
  visitor have to think
• This is one area that many people who build
  websites are good at doing. Why?

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SEO Rule 6
Informative Headings lth1gt lt/h1gt tags H1 tags are
the larger font same as if you were creating an
outline. I. II. Are greater in importance than A.
B. C.
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SEO Rule 7
Linking Use hyperlinks that are aiming at a
specific page of the site, and says more than
click here. For example for a site that sells
fireworks, a link could from the home page to the
product page could say, We stock a wide variety
with over 1000 types of fireworks in stock. Visit
our fireworks page to make your wish list for
this Fourth of July.
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SEO Rule 8
Clean coding validated submit to
http//validator.w3.org/ this tool will check
the site for broken links, and missing tags in
the HTMl. Use CSS rather than tables or flash.
The Cascading Styling Sheets allow for all the
creative look and feel of the site. Therefore the
HTML coding is simple and the copy is read by the
bots/crawlers.
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SEO Rule 9
Have links that are reputable and are relevant to
your site. This is what influences page ranking.
Google Crawlers scan page-based text Google
technology analyzes the full content of a page
and factors in fonts, subdivisions and the
precise location of each word. It also analyze
the content of neighboring web pages to ensure
the results returned are the most relevant to a
user's query.
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Test your Site now for how well it rates
Hubspot grader - http//websitegrader.com/
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Content

• Content is relevant and up to date.
• Change at the minimum of every three months
  images and /or content.
• When changing update with keywords relevant to
  the page.

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Blogs, Twitter, Facebook

• Helps promote site
• Good for changing content in a site
• Takes time to keep up with

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The one factor unchangeable
TIME A website needs time to be active. The older
sites that are updated and have regular changes
made will out rank other sites.
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References

• HubSpot.com
• www.google.com
• Get to the top on Google, David Viney 2008

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Thank You
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