IAT 102 Graphic Design

1
09
IAT 102 Graphic Design
2
Design Movements
3
Art Nouveau French Posters

• - Organic plant-like line
• - Female form
• Idealized figures are evolved, especially women
• Hand-drawn typography
• - colourful and ornamental

La Scala - Toulouse Lautrec
4
Palais de Glace (1896 A.D.) Jules Cheret
5
Germany The Kiss (1898 A.D.) Peter Behrens
6

• Constructivism
• constructed abstraction
• mathematical placement
• simple geometric forms
• expression of industrial society
• pure line, shape, color
• El Lissitzky
• Jan Tschichold
• Laszlo Moholy-Nagy

El Lissitzky (Russia) Poem, 1923
7

• Constructivism

8

• Constructivism
• Laszlo Moholy-Nagy

9

• Constructivism
• Jan Tschichold

10

• Jan Tschichold

11

• Swiss Design
• (International Typographic Style)
• asymmetrical organization
• grid
• objective photography
• clear and factual
• sans serif typography
• Herbert Matter, Max Bill, Otl Aicher, Emil
  Ruder, Armin Hofmann, Josef Müller-Brockmann
• (Chapter 18, Meggs)

Armin Hofmann, 1954
12
Swiss Design (International Typographic
Style) Herbert Matter
13
Swiss Design (International Typographic
Style) Herbert Matter
14
Swiss Design (International Typographic
Style) Herbert Matter
15
Swiss Design (International Typographic
Style) Josef Müller-Brockmann
16
Swiss Design (International Typographic
Style) Josef Müller-Brockmann
17
Swiss Design (International Typographic
Style) Max Bill
18
Swiss Design (International Typographic
Style) Emil Ruder
19
Swiss Design (International Typographic
Style) Emil Ruder
20
Swiss Design (International Typographic
Style) Armin Hofmann
21
Swiss Design (International Typographic
Style) Armin Hofmann
22
Swiss Design (International Typographic
Style) Armin Hofmann
23
Swiss Design (International Typographic
Style) Armin Hofmann
24
Swiss Design (International Typographic
Style) Armin Hofmann
25

• New York School
• freely invented shapes
• symbolic and expressive
• asymmetrical balance
• Paul Rand
• Saul Bass
• (Chapter 19, Meggs)

Paul Rand
26

• New York School
• Paul Rand

27

• New York School
• Saul Bass

28

• Postmodern Design
• breaking and expanding the rules of the Swiss
  style
• complexity
• ornaments
• Weingart
• Schraivogel
• Sagmeister
• (Chapter 23, Meggs)

Ralph_Schraivogel, 1989
29

• Postmodern Design
• Odermatt and Tissi

30

• Postmodern Design
• Odermatt and Tissi

31

• Postmodern Design
• Odermatt and Tissi

32

• Postmodern Design
• Wolfgang Weingart

33

• Postmodern Design
• Wolfgang Weingart

34

• Postmodern Design
• Wolfgang Weingart

35

• Postmodern Design
• Wolfgang Weingart

36

• Postmodern Design
• Niklaus Troxler

37

• Postmodern Design
• Schraivogel

38

• Postmodern Design
• Sagmeister

39

• Postmodern Design
• Sagmeister

40

• Postmodern Design
• Sagmeister

41
fin