Design 11

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Design 11

• Final Exam
• Read each section carefully. Please pay close
  attention to word count and topic sentence
  requirements.

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Design 11 Exam CPA

• Please write all answers in a word document.
• When you open Word please write your name at the
  top, title it Design 11 Exam June 2010
• This exam is intended to highlight the work
  you have created this semester, the concepts you
  have covered and your developed sense of design.
• Rules writing guidelines.
• Clearly label each question
• Start each paragraph with a clear, topic sentence
• Proofread each paragraph
• Mention include images related to the topic as
  proof of your point
• Be neat and organized in your work

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Part One Fundamentals of Design/20pts

• Write a 150 words analysis of two of the
  following images using the elements and
  principles of design. Copy the image into your
  word document. Include word count.
• Heres how
• 1. Give a brief overall description of the
  image.
• 2. Descriptively write about the use of the
  elements and principles in the image.
• 3. Use the word bank in the next frame.
  
• /5pts for meaningful use of elements and
  principles in your analysis
• /5pts for depth of writing (clear, descriptive,
  articulate)

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Helpful word bank

• Variation
• Contrasting
• Fading
• Blending
• Repeating
• Comes forward
• Background
• Moves your eye
• References
• Imitates
• Shines
• Shadows
• Highlights
• Cuteness factor
• Emotional content
• Personal Identification

• Balance
• Assymmetrical balance
• Symmetrical balance
• Radial balance
• Dominance
• Emphasis
• Pattern
• Repetition
• Focal point
• Contrast
• Harmony
• Unity
• Proportion rhythm
• Center of attention

• Colour
• Line
• Space
• Shape
• Texture
• Text
• Value

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Part Two Communication Design /20pts

• Answer each of the following questions based on
  the slide/image presented.

• Rules
• Clearly label each question
• Make sure each paragraph starts with a clear,
  articulate topic sentence
• Proofread each paragraph
• Do not include empty, meaningless sentences
• Included images related to the topic
• Make it look clean and organized

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Branding 5pts

• the hippo became a star when she was used in a
  series of catchy television commercials for
  Telus. The zoo was paid 10,000 for the ads,
  along with 25,000 from the sale of Telus Hippo
  plush toys. Her name is Hazima.

• 1. Many companies spend thousands of dollars
  developing a brand. Explain as clearly as
  possible what branding is. (50word minimum)
• 2. Choose one example of a company that has
  successfully been branded. Explain your example.
• (50word minimum)

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Consumer Ads 15pts

• Choose one of the following ads (got milk or
  DG) and answer each of these questions.
• 2. Please paste the ad into your Word
  document.
• 3. Deconstruct the ad. Please be sure to
  start each section (a,b,c) with an overall topic
  sentence.
• Heres how
• a) visually describe it (100w)
• b) talk about the relationships the images and
  text (100 w)
• c) talk about the underlying message of the ad.
  (100w)
• Pay attention to the writing guidelines from
  question 1.
• Use the word bank on the next slide.

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Consumer Ads Word bank

• Branding
• Suggestive
• Seductive
• Objectified
• Sexist
• Viewer
• Composition
• Dominant
• Focal point
• Colour

• Passive
• Manipulative
• Subtle
• Innocent
• Tension
• Balance
• Texture
• Relook at the element and principles word bank

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Consumer Ads