Introduction Unit

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Introduction Unit

• Hospitality and Tourism 110

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World Tourism Organization (WTO)

• Defines tourism as
• the activities of persons travelling to and
  staying in places outside their environment for
  not more than one consecutive year for leisure,
  business and other purposes.

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Tourism Sector

• Transports people
• Provides them with accomodations
• Provides them with food beverages
• Entertains and educates

4
New Unique Products

• Agricultural Tourism
• Example vacation on a working ranch in Alberta
• Culinary Tourism
• Example enjoying a tour of a vineyard
• Volunteer Tourism
• Example building a school in Nunavut

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5 Industry Groups(recognized by the Tourism
Satellite Accounts)

• Transportation
• Accommodation
• Food Beverage

• Travel Services
• Recreation and Entertainment

6
Transportation

• Provides the tourist with a way to move from one
  destination to another
• Includes airlines, railroads, cruise lines, tour
  bus companies, rental car companies
• Jobs include pilots, reservation agents, cruise
  director, car rental agent

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Accommodation

• Provides the tourist with a place to stay
• Includes deluxe hotels, hostels, fishing camps
• Jobs include front desk staff, hostel manager,
  fitness club workers, camp counsellor

8
Food and Beverage

• Provides the tourist with meals, snacks, and
  beverages
• Include restaurants from fast service to fine
  dining, as well as pubs, bars, nightclubs and
  lounges
• Jobs include bakers, bartenders, nightclub
  manager, kitchen staff

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Travel Services

• Package, arrange, and sell tourism products
  (channel of distribution)
• Includes travel agencies and tour operators
• Jobs include reservations agent, tour guide,
  tour planner, travel agency owner/operator

10
Recreation and Entertainment

• Provides tourist with adventure, challenge and
  excitement
• Includes outdoor adventure and ecotourism, ski
  resorts, golf and tennis facilities, parks and
  attractions, marine facilities
• Jobs include kayaking guides, amusement park
  supervisor, golf pros

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5 Additional Components

• Travel Services (visitor reception centres, call
  centres)
• Travel trade (tour operators, travel agents)
• Travel media
• Attractions
• Festivals and events

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Know Your Terminology

• Trip travel that takes a person 80 km from
  their place of residence
• Foreign tourist (inbound tourist) person
  visiting a country other that where they usually
  live for a period of 24 hours
• Outbound tourist Canadians who visit other
  countries

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Know Your Terminology

• Domestic tourist people travelling in the
  country in which they reside, staying for 24
  hours, more than 80 km away
• Excursionist same day visitors travelling more
  than 80 km away, not commuting to work

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Know Your Terminology

• Travel deficit loss in tourism revenues when
  Canadians leave the country
• Multiplier effect revenue from tourism that
  goes back into the local economy
• Leakage community cannot support the number of
  tourists and must import workers

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Reasons for Growth of Tourism

• Technology
• Advancements in transportation systems
• Advancements in media coverage
• Introduction of computer systems
• Internet and ecommerce
• Better educational systems
• More disposable income

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Reasons for Growth of Tourism

• A more stressful lifestyle
• Declining cost of travel
• Better marketing and promotion
• Common currency
• Political stability

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Historical Timeline

• Early civilizations
• 4800 400 BCE
• 400 BCE 400 CE
• Around 1000 Roman Catholic Church
• Up to 1300s Crusaders
• Middle Ages
• 17th 19th centuries Le Grand Tour
• Industrial Revolution
• WWII
• After WWII

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WHY choose Tourism as a career?

• 1.One of the major economic sectors
• 2.A good of the jobs are part-time
• 3.A global industry with transferable skills
• 4.Each day is interesting and a challenge
• 5.Innovation is encouraged
• 6.Good people skills
• Other?

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Tourism Associations and Organizations

• International
• World Tourism Organization
• International Civil Aviation Organization
• International Air Transport Association
• World Travel and Tourism Council
• Pacific Asia Travel Association

• Canadian
• Canadian Tourism Commission
• Canadian Tourism Human Resource Council
• Tourism Industry Association of Canada
• Association of Canadian Travel Agencies
• Canadian Tourism Research Institute
• Canadian Institute of Travel Counsellors

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Associations and Organizations contd

• Municipal Organizations
• Local convention bureau
• Local chamber of commerce
• Local visitor bureau