[Name of Business]

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30 SECOND PITCH

• Gentleman...
• Youve all purchased greeting cards for that
  special person and have muddled through dozens of
  cards looking for the perfect one, you know, the
  one which best describes your feelings which you
  sometimes have a hard time articulating.
• More often than not the card you purchase is a
  compromise, a card that fits the occasion, but
  does not fully express your feelings, have the
  right tone or set the right mood.
• If your tired of wasting time, energy and money
  shopping for compromise cards, than we have a
  service for you.
• Let us create the perfect cards for your special
  person. Our experienced staff of female writers
  and graphic artists can assist you with all those
  special occasions.

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Cupids Arrowby
GeM's

• Marnise Tucker Geneva Cornelius
• 12th grade
• Age 17

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BUSINESS PROFILE

• Cupids Arrow creates and personalizes romantic
  greeting cards for men. The business was
  conceived to help men become more romantic.
• This market niche is poorly served because 1)
  retail cards are not geared to the many stages of
  relationships, 2) men dont like to shop for
  cards and wait until the last minute when
  selection is thin and 3) men need more help
  expressing their feelings.
• Major card companies have developed web-based
  customization offerings geared towards woman.
  With in the web applications the customer creates
  his/her own version of a card template. This
  defeats the purpose men purchase cards as they
  dont the bother and want someone else to take a
  stab at expressing their feelings.
• Men will find it appealing and cost effective to
  shop for the perfect card on-line rather than
  making the trip and taking their chances with a
  retailer.
• Type of Business
• On-line retailer
• Legal Structure
• 50/50 Partnership

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PRODUCT / SERVICE DESCRIPTION

• Differentiating Features
• Occasion specific emotion-queries which quickly
  and painlessly capture the information required
  to create an individualized and appropriate card
• Repeat avoidance, which checks previous cards to
  avoid style and passage duplication
• Password protected reminder and generic mail
  packaging for discretion and surprise
• Special occasion notification and prompts for
  action
• Individual Qualifications
• 6 yrs of creative writing and poetry workshops
• What we know we know, what we dont know, we
  ask.
• We currently work with our target market
• Took an Entrepreneurship class and earned 3
  college credits

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CUSTOMER PROFILE

• Our customers are guys between the ages of 14 and
  17, who are English speaking and reside in the
  U.S.
• The U.S. Census estimates put this population
  segment to be 8.7 million by 2010
• Forrester, Inc. estimates this group to have
  annual personal income of 20 billion
• Price Waters Coopers research notes that 50 of
  U.S. teens are on-line and use the internet to
  research purchase decisions, but only 1/3 make
  credit card purchases
• These are ordinary high school kids whose card
  purchasing behavior is sporadic, theyre
  relationships are measured in months, so
  purchases fall within small windows

Reasons Teens go on-line Reasons Teens go on-line Gender Weightings
E-mail 44 Equally weighted by gender 50/50 M/F
Information Research 19 Equally weighted by gender 50/50 M/F
Games 10 Heavily weighted by gender 90/10 M/F
Chat Rooms 10 Equally weighted by gender 50/50 M/F
Downloads 6 Equally weighted by gender 50/50 M/F
Other 11 n/a
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COMPETITIVE POSITION
Competition Price Quality Greatest Strength Greatest Weakness
MaLadys Poetry myladyspoetry.com 18-27 good Good use of poetry Not geared to a male audience
Hallmark Others hallmark.com 5 fair Large variety Mass produced, not from me to you
Customer Value Proposition Drive to retail outlet (estimate 1 hour) Purchase of card Cost of poor quality and taste Cost of last minute flowers Retail 12.00 4.00 risky 25.00 Cupid 0 20.00 guaranteed 0
Total cost per special purchase occasion 16 to 40 20
Low Risk
High Risk
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MARKETING

• Price 20 per card is representative of actual
  costs incurred shopping national retail and is
  competitive with major U.S. custom poetry on-line
  retailer
• Place On-line is an inexpensive medium to target
  a large teenage male audience (on-line now
  displaces TV)
• Product Product creates significant time
  savings with the appearance of a great deal of
  time, effort and thought
• Promotion Link product to on-line venues already
  actively used and surfed by guys ages 14-17

Market Discussion
U.S Male Pop. Age 14-17 8.7 M
50 on-line 4.4 M
1/3rd credit-card users 1.4M
25 in M/F relationships 0.36M
10 chance for occasion 36,000
10 sales hit rate 3,600
Sanity check 3,600 represents 0.04 of this
population or about 414 per million
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MARKETING PLAN
Phase Method Description Cost
Awareness Links to current on-line venues e-mail yahoo, g-male, hotmail, aol, etc. social sites myspace, facebook, high 5, etc. monitoring site m/s through out the year FREE
Purchase Pop-ups Pop-ups will tied to major relationship holidays (v-day, mothers day, etc.) Varies by season occasion
Retention Superb customer personalization options High quality cards, discrete e-mail date and event notification and repeat card avoidance engine Cards are an on-going cost, special features are included in cost to build and manage web-site
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COST OF MATERIALS/DIRECT LABOR
Definition of One Unit One card shipped U.S. postal to customer One card shipped U.S. postal to customer
Cost of Sales Per Unit Cost of Sales Per Unit Cost of Sales Per Unit
Direct Labor Time (in hours) Direct Labor Cost Per Unit
10.00 1 10.00
Total Direct Labor Per Unit Total Direct Labor Per Unit 10.00
Material Description Cost/Total Quantity Cost Per Unit ()
Accrued (verse art) / card 8-hours/ at 25 turns 3.33
Paper stock (card/envelope) 100 units for 4.00 0.04
Printing (ink printer) 100 units for 10.00 0.10
Non-descript packaging 100 units 2.00 0.02
Total Material Cost Per Unit Total Material Cost Per Unit 3.49
Variable Costs Per Unit (postage) Variable Costs Per Unit (postage) 0.42
Cost of Sales Per Unit Cost of Sales Per Unit 13.91
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ECONOMICS OF 1 UNIT
Definition of One Unit One card shipped U.S. postal to customer Definition of One Unit One card shipped U.S. postal to customer
Selling Price per Unit 20.00
Direct Labor Per Unit 10.00
Materials Per Unit 3.49
Total COGS Per Unit 13.49
Variable Costs Per Unit 0.42
Total Cost of Sales 13.91
Gross Profit Per Unit 6.09
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TIME MANAGEMENT PLAN
Business Schedule for a Typical Week Business Schedule for a Typical Week
Entrepreneurship 20 hrs
School Hours 40 hrs
Sleep 60 hrs
Free-Time Hours 48 hrs
Business Schedule for a Typical Week Business Schedule for a Typical Week
Entrepreneurship 20 hrs
School Hours 40 hrs
Sleep 60 hrs
Free-Time Hours 48 hrs
Business will require 80 hrs./wk minimum, so in
addition to partners, 2 part time employees (at
20/hrs per week) will be needed.
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AVERAGE MONTHLY FIXED COSTS
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend 0
Utilities (electric internet) 25
advertising 0
Insurance (home owners policy 600/year) 10
Interest (no loans) 0
Rent (live at home) 50
Depreciation (computer/software/printer 5/yr.) 25
Total Monthly Fixed Costs 110
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MONTHLY SALES PROJECTIONS
Month Units Sold
January 200
February 1,000
March 200
April 200
May 700
June 200
July 100
August 100
September 200
October 200
November 200
December 300

• Sales Assumption
• Market Size 360,000 eligible guys between the
  ages of 14-17 who are dating
• Full Capacity Valentines season
• Seasonality High sales with female specific
  holidays and rest of year in accordance with
  birthdays, summers are slow due to lower
  interaction

Monthly Break-Even Units 86 units/ mo
Total 3,600
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PROJECTIONED YEARLY INCOME
Selling Price Per Unit 20.00
of Units Sold 3,600
Total Sales 72,000.00
Total COGS (includes all salaries) 48,564.00
Other Variable Costs 1,512.00
Total Variable Costs 50,076.00
Gross Profit 21,924.00
Yearly Fixed Costs 1,320.00
Other Costs/Unforeseen 1,000.00
Total Fixed Costs 2,320.00
Profit before Taxes 19,604.00
Less Estimated Taxes _at_25 4,901.00
Net Profit 14,703.00
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SOCIAL RESPONSIBILITY PLAN

• Were helping men speak to women
• Promoting couples, relationships, and positive
  human interaction through poetry
• Promoting recycling by using 100 recyclable
  paper
• Employing creative individuals

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BUSINESS EDUCATIONAL GOALS

• Business
• Provide revenue throughout high school and
  college
• Grow into a national brand inclusive of men of
  all ages
• Sell one day for a large profit

• Educational
• - Complete high school and gain
• admissions into under graduate
• colleges of choice
• - Earn an MBA in Marketing and a
• PhD in clinical psychology

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SoYou Just Got Shotby
Cupid's Arrow

• Thank you for your consideration of
• GeMs

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