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Hard

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... they like marketing mix Third parties used to make reservations on the Internet infomediaries Promotes tourism ... example of group ... – PowerPoint PPT presentation

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Title: Hard


1
Hard
Harder
Real Hard
Double
Too Hard
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2
Conventions that have big income potential
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political
4
Future projections
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forecasts
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Requires the guest to pay for one night's lodging
prior to arrival or to hold the room with a
credit card number
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guaranteed reservation
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Holds the room until 6 p.m.
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regular reservation
10
Renting multiple hotel rooms and meeting rooms
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group sales
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Vacation awards
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incentive travel
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Guest expected to check out today
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due-out
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Particular types of people and what they like
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marketing mix
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Third parties used to make reservations on the
Internet
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infomediaries
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Promotes tourism
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Conference and Visitors Bureau (CVB)
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This offers infomediaries to reserve hospitality
and tourism services
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The Internet
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This is the responsibility of all hotel employees
and must forecast future trends.
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sales strategy
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A five-star hotel is rated
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best in class
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A plan for future hospitality business
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Forecasts
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This customer receives priority over walk-in
customers at a hotel or motel
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customer with a guaranteed reservation
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An easy way to keep consumer profiles
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database
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types of room reservation
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Guaranteed, regular, group
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Type of reservations usually preferred by
customers
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guaranteed reservations
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example of group sales in the hospitality
industry
39
Awards banquet for a country club, International
DECA Career Development Conference, Wedding
reception
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not a traditional sales technique used by the
hospitality industry
41
personal telephone calls
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taking more of the management positions in
hospitality
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Women
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how much of the labor force is made up of women
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One half
46
used by the hospitality industry to rate
restaurants and hotels
47
Stars and Diamonds
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A best in class rating for a hotel
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5 star
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This rating would best represent a budget motel
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1 star
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