Enterprise Strategy

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Enterprise Strategy

• CIMA Paper E3

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1
Session
CIMA Verb Hierarchy
3
CIMA verb hierarchy strategic level
CIMA verb hierarchy strategic level

• at strategic level, you will usually encounter
  verbs from levels 3, 4 and 5 of the CIMA
  hierarchy
• you must avoid giving a level 2 response to a
  level 5 verb (common examiners comment)

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CIMA verb hierarchy levels 3, 4 and 5
CIMA verb hierarchy strategic level
Level 3 Level 4 Level 5
To apply To calculate To demonstrate To prepare To reconcile To solve To tabulate To analyse To categorise To compare and contrast To construct To discuss To interpret To prioritise To produce To advise To evaluate To recommend
Learn the meaning of each of these verbs, and
follow the instructions in exam requirements
specifically
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2
Session
The process of strategy formulation
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Strategy Question and Process

• A means to achieve the objectives
• A basis for competitive advantage

Two Basic Questions
Where to Compete
How to Compete
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Strategic Planning Process
Internal Env
Position Audit
Options
Evaluation and Choice
Implementation and Control
Mission and Objectives
External Env