Demographics

1
Demographics Trends II

• MKT 750
• Dr. West

2
Agenda

• Presentations
• Demographic Lifestyle Trends

3
Fads versus Trends
4
How to tell one from the other?

• American made Japanese?
• SUVs Hybrids?

5
How to tell one from the other?

• Low-Fat or Low-Carb?
• Health Choice/Slim-fast
• Atkins/South Beach

6
Take the Cake

• Are package-goods companies responsible?
• What about fast-food restaurants?
• Biggie-size, Super-size
• What would you recommend
• Peter Schmidt do?

7
Critical Questions for Identifying Lifestyle
Trends

• How does it fit with lifestyle changes?
• What benefits does it provide?
• Can it be personalized?
• Who has adopted it?

8
Forecasting the Future

• Requires
• Understanding the past
• Monitoring demographic shifts
• Marathons, aerobics, low-impact aerobics, now
  walking
• Anticipating trends
• Read, Read, Read!!

9
Assignment

• Prepare for mid-term exam which is on Thursday!