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Advertisements

• Propaganda Techniques
• 1/25/2011

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How do you decide what toothpaste to buy?

• How do you decide who to vote for?

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Advertisements

• Advertisements are paid messages intended to
  attract customers.
• To avoid drawing false conclusions about the
  benefits of a product or service, learn to
  recognize propaganda techniques and faulty
  reasoning.
• Propaganda is biased information that is one
  sided or misleading.
• Propaganda techniques are the methods used to get
  you to believe whatever the advertisers want you
  to believe.
• Faulty reasoning is an argument that does not
  follow the rules of logic.

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Draw a chart like this with a title, 3 columns,
and 7 rows
COMMONLY USED PROPAGANDA TECHNIQUES
Propaganda Technique Explanation Example






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Propaganda Technique Explanation Example
1. Broad Generalizations/ Glittering Generalities Sweeping claims and opinions that cannot be proven. Theres nothing like it in the world!
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Broad Generalizations
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Propaganda Technique Explanation Example
2. Hidden Message Pictures or words that convey an idea without stating it directly. A photo of an Olympic runner, suggesting youll be a winner if you buy a certain brand of sneakers.
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Hidden Message
http//www.apple.com/getamac/ads/
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Hidden Message
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Hidden Message (face recognition security)
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Propaganda Technique Explanation Example
3. Loaded Language/ Emotional Appeal Words that appeal to our emotions. Its a miracle product!
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Loaded Language
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Ever feel like you work with a bunch of monkeys?
The hero in this spot really does. CareerBuilder
can help him find a better job.
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Emotional Appeal/ Loaded Language
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Propaganda Technique Explanation Example
4. Bandwagon Appeal Implying that everyone else uses a certain product. Thousands of allergy sufferers use Sneeze-Freeze.
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Bandwagon Appeal
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In this animated spot, the hands of a clock
become tapping, then running feet. The images of
people throughout the day show them only from the
waist down. "All legs lead to United Economy
Plus, with up to five extra inches of leg room."
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Propaganda Technique Explanation Example
5. Faulty Reasoning Using unrelated or unconnected details as support. More people have cats than dogs, so cats must be easier to take care of.
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Double-Dutch jump roping has never been so
mesmerizing in a commercial. Nearly everyone in
the playground takes part in the game they
literally "Jump in." --XBOX360
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Faulty Reasoning
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Propaganda Technique Explanation Example
6.Appeal to Celebrity Testimonial Using a celebrity to convince you that a product is worth buying. Proactive uses Jessica Simpson to promote their product.
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Kate Winslet walks through London as we hear her
describe various movie roles. "At 17, I went to
prison for murder. By 19, I was penniless and
heartbroken... By 29, I was in Never Land." Her
real life doesn't need any extra drama, so she
uses the American Express card.
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COMMONLY USED PROPAGANDA TECHNIQUES
Propaganda Technique Explanation Example
Broad Generalizations Glittering Generalities Sweeping claims that cannot be proved. Theres nothing like it in the world! or the Burger King Kong ad.
Hidden Message Pictures or words that convey an idea without stating it directly. A photo of an Olympic runner, suggesting youll be a winner if you buy a certain brand of sneakers or the Adidas shoe/video game ad.
Loaded Language Emotional Appeal Words that appeal to our emotions. Its a miracle product! or the monkey business ad for CareerBuilders.com.
Bandwagon Appeals Implying that everyone else uses a certain product. Thousands of allergy sufferers use Sneeze-Freeze or the Pants ad for United Economy Plus airlines.
Faulty Reasoning Using unrelated or unconnected details as support. More people have cats than dogs, so cats must be easier to take care of or the double Dutch jump rope ad for XBOX 360.
Appeal to a Celebrity Testimonial Using a celebrity to convince. Proactive uses Jessica Simpson to promote their product or the Kate Winslet American Express ad..
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Propaganda Technique Explanation Example
7. Name Calling Attaching a negative label to a person or a thing. trying to avoid supporting their own opinion with facts. (Tearing your opponent down)
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(No Transcript)
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Which techniques are used here?
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The Government Regulates Advertisements, but you
still need to be a savvy consumer.
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People who use propaganda

• The military
• The Media
• Advertisers
• Politicians
• You and I

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• Turn your desks into a group of 4.
• Supplies needed for group
• 1 paper per person
• Scissors
• Magazine or 2
• Glue
• Assignment
• Put your name on the back of your paper
• Find 4 advertisements and cut them out
• Glue the advertisements onto your paper
• Label each advertisement with a propaganda
  technique
• Make sure you have at least 2 different
  techniques illustrated.
• Must be complete before you leave today.

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Created by

• Mrs. Parkkonen and Mrs. Faulk
• For use with 6th grade language arts classes at
  Greer Middle School
• Spring 2011

All advertisement samples in this presentation
were obtained from www.adweek.com Informational
Chart was taken from Prentice Halls 2006 seventh
grade literature textbook.