Pizza Haven Delivery Service Research Study

1
Pizza Haven Delivery Service Research Study

• Karissa Hookstadt, Joshua Lupinek, Matthew
  Boudreau, Peter Panopoulos, Kristen Cilley, and
  Rachel Smith

2
Introduction

• Pizza Haven is located in Rindge, NH and provides
  calzones, pizza, grinders, and beverages.
• We are conducting research to determine if Pizza
  Haven should deliver to Franklin Pierce
  University.

3
Problem Statement

• Research is necessary to determine if there is
  demand for a delivery service from Pizza Haven to
  Franklin Pierce University students.

4
Research Objectives

• To determine Franklin Pierce University
  students spending habits at Pizza Haven.
• To determine the level of awareness of Pizza
  Haven.
• To determine what products students would want
  delivered.
• To identify appropriate pricing strategies.

5
Methodology

• Problem Identification
• Having Pizza Haven deliver to campus could reduce
  the risk of alcohol related accidents late at
  night.
• Some students do not have a means of
  transportation to get to off campus restaurants.
• Development of Survey
• Spoke with the owners of Pizza Haven to develop
  research objectives on September 17, 2008.
• Reviewed with the owners on September 19, 2008
• Survey questions developed on October 10, 2008
• Finalized on November 5, 2008

6
Methodology (Cont.)

• Definition of Population
• The population is the Rindge campus of Franklin
  Pierce University.
• The population is easily accessible due to size
  and location.
• Sample Size
• 160 students
• 40 people of each class standing
• 20 females from each class
• 20 males from each class

7
Methodology (Cont.)

• Data Collection Method
• We used the non-probability convenience sampling
  method.
• We also used a quota sampling method.
• We handed out the questionnaires to students in
  the campus center, classrooms, dormitories, and
  sports teams.
• They were handed out November 5-14, 2008.

8
Methodology (Cont.)

• Assumptions
• All students answered the survey correctly and
  honestly
• Everyone answered all of the questions
• Everyone was genuinely interested
• Limitations
• Lack of time
• Small sample size

9
Literature Review

• Introduction
• Discussion of the importance of the college
  consumer and their needs/demand
• Students as consumers
• Students are known to spend 4.8 billion a year
  on fast food
• College delivery service is all about meeting all
  the wants and needs of the students

10
Literature Review Cont.

• Price Conscious Students
• College students resources are often limited and
  purchasing food all the time can get costly
  especially with delivery fees.
• It is important to make sure that the delivery
  fees are not too expensive and that the students
  are getting their correct food orders within a
  reasonable amount of time.
• Convenience Demand
• Delivery service allows students to arrange their
  time so that they can spend less time eating and
  more time fulfilling necessary tasks.

11
Literature Review Cont.

• Food Expectations
• College students today are always looking for a
  quality bite to eat and doing so in the cheapest
  way possible.
• This means the typical college student determines
  what the vendors provide and for how much
• Conclusion
• Reviewing the literature reveals that a college
  students values are convenience, quality, and
  price when considering the choice of food.

12
Survey Questions

1. Have you ever made a purchase at Pizza Haven in
   Rindge, NH?
2. How often do you make a purchase at Pizza Haven?
3. What do you usually purchase at Pizza Haven?
4. How would you rate the serving size compared to
   price?
5. Based on the purchase categories from question
   three, estimate how much that you spend at Pizza
   Haven per visit?
6. How likely are you to utilize an on campus
   delivery service from Pizza Haven?
7. How much would you be willing to pay for a Pizza
   Haven deliver charge?

13
Survey Questions (Cont.)

• 8. What time of day would you most likely utilize
  an on campus Pizza Haven delivery service?
• 9. What day of the week would you most likely
  utilize an on campus Pizza Haven delivery
  service?
• 10. What class standing are you?
• 11. Where do you live as a Franklin Pierce
  student?
• 12. What age are you?
• 13. What gender are you?
• 14. Are you a member of a sports team on campus?
• 15. Are you a member of a club on campus?
• 16. Are you a member of an organization on
  campus?

14
Question 1
15
Question 2
16
Question 3
17
Question 4
18
Question 5
19
Question 6
20
Question 7
21
Question 8
22
Question 9
23
Question 9 (cont.)
24
Question 9 (cont.)
25
Question 9 (cont.)
26
Question 9 (cont.)
27
Question 9 (cont.)
28
Question 9 (cont.)
29
Question 9 (cont.)
30
Question 10
31
Question 11
32
Question 12
33
Question 13
34
Question 14
35
Question 15
36
Question 16
37
Crosstabulation 1
38
Crosstabulation 2
39
Crosstabulation 3
40
Crosstabulation 4
41
Discussion

• According to our overall results a majority of
  FPU students surveyed (72) would patronize a
  delivery service from Pizza Haven.
• Literature showed that college students would
  rather pay extra money for the convenience of
  having an item delivered.
• College students are a large source of the income
  for local restaurants.
• Delivery services from local restaurants to a
  college campus could help to increase profits to
  the companies and provide a better convenience to
  students
• Our research also coincides with literature that
  the older the college student, the more willing
  they are to patronize a delivery service.
• For FPU students this factor could be related to
  housing proximity to the cafeteria

42
Conclusions

• Research objectives
• 69.9 of students spend 6-15 on average at Pizza
  Haven
• 79.9 of students have made a purchase at Pizza
  Haven
• 49.5 of students responded they would purchase
  pizza, grinders, and beverages from the delivery
  service
• Pizza was the most popular food item as ½ of the
  students indicated they usually purchase pizza
• 71.2 of students responded that they would be
  willing to pay 1-3 for a delivery service

43
Recommendations

• Pizza Haven should offer a delivery service to
  Franklin Pierce University
• We recommend the service to be available between
• 6pm-3am
• Thursday thru Sunday
• 71.3 of students surveyed would patronize the
  service during these days and time
• Pizza Haven should focus their late-night
  delivery on pizza and grinders as these items
  account for 52.7 of items ordered from those
  surveyed
• Possible Increased Revenue
• 72 of students indicated they would utilize the
  delivery survey
• Possible additional revenue from 1,764 of 2,450
  students with addition of delivery service

44
Questions

• ?
• Thank You

45
References

• Gardyn, R. (2002). Educated consumers. American
  Demographics, 24(10), 18-19.
• King, P. (2004). Convenience. Nations Restaurant
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• King, P. (2004). Made to order. Nations
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• Klunkler, S. (2008). Mama Margies meets demand
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• Leahy, K. (2006). The ten-minute managers guide
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• Seckler, V. (2005, September 21). Why College
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