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McDonald

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Theorizes that fast-food ... circles design template Custom Design 1_Orange circles design template McDonald s Isn t Slow to React to Fast Food Nation ... – PowerPoint PPT presentation

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Title: McDonald


1
McDonalds Isnt Slow to React to Fast Food
Nation This Time
  • Co is gearing up to forestall wave of negative
    publicity that could follow release of movie
    version of best seller and new book by its author
  • New book, Chew On This, is aimed at
    11-to-15-year-olds
  • Theorizes that fast-food companies are
    responsible for childhood-obesity epidemic,
    criticizes them for being low-wage Ers
  • Co also received heavy criticism after release of
    Super Size Me
  • Co is looking at dispatching truth squad along
    w/ team of brand ambassadors to get out message
    that McDonalds offers healthy menu and provides
    good jobs
  • Co has spent past few years revamping its menu to
    include more-nutritious foods such as apple
    dippers and new line of premium salads
  • Also shifting advertising to emphasize exercise
  • Ronald McDonald being re-positioned as
    ambassador of balanced lifestyles and publicity
    photos depict him in running position
  • Source Wall Street Journal, 4/12/06
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