Safety All The Time

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Safety All The Time

• Oyuki Ogawa
• Executive Vice PresidentDENSO CORPORATION

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Advanced Automotive Society

• A society where people, cars and the environment
  co-exist
• DENSO meets demands for Environment Safety
  systems, components

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Conserve Energy Protect the Planet

• Improving fuel economy for all power sources and
  various fuel types
• Reducing C02 emissions in all company activities

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Safety Advances

• 43,000 U.S.-road fatalities in 2006
• DENSO supplies a variety of safety technologies
• Aiming to create safer vehicles for drivers,
  pedestrians, society

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Safety All The Time

• Doug Patton
• Senior Vice President
• Engineering Division

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Technical Leader

• Passive safety, for minimizing damage
• Active safety, for warning avoiding possible
  collision

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Airbag Sensing System

• Supplying airbag sensing components to carmakers
  worldwide since 1989
• G sensor, front side impact sensors detect
  severity of collision
• ECU deploys airbags

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Adaptive Cruise Control

• Latest technology allows safe driving from zero
  to 85 mph
• Sensor data enables smoother, unnoticeable
  control for full speed range

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Pre-Crash Safety

• Identifies obstacles vehicles a split-second
  before collision
• Automatically tightens seat belts
• Helps activate pre-crash braking

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ITS Technology

• DENSO has built and tested wireless
  communications for real-world effectiveness
• Expanding sensor range to non-line-of-sight areas
• Potential to reduce intersection accidents,
  pile-ups
• Opportunities to relieve congestion
• Improve fuel use, lessen C02 emissions

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Haptic Technology

• Allows remote operation of cabin equipment
• Provides mechanical feedback for precision feel
• Customized haptic controls may operate a variety
  of body electronics
• Two design options
• Steering wheel
• Center console joystick
• Minimizes driver head movements to promote eyes
  on road

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Driver Monitoring

• Technology measures eye blinking heart rate to
  detect degree of drowsiness or fatigue
• System then supplies neck ventilation and sounds
  warning

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Future Safety Demonstrator

• Camera monitors eye-gaze direction
• System alerts driver if eyes are away from road
  too long
• Combined with other technology this assists
  drivers vision

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Adaptive Front Lighting System (AFS)

• Predicts curves ahead using navigation info
• Redirects headlamps before vehicle enters curve

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DENSOs Vision

• Fewer traffic accidents, less burden on
  environment
• Provide improved safety systems products,
  enhanced driver assistance
• Aim to protect drivers, passengers, pedestrians

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Safety All The Time

• Thank you
• Questions Answers