TRUSTS

1
National Agricultural Marketing Council
Market Driven Production Pays!
2
NAMC Business Plan 2005/2006

• Presented by
• Dora Ndaba (Vice-Chairperson)
• Peter Dall (Council Member)

3
PROGRAMME 1 COUNCIL
4
INFORMATION AND KNOWLEDGE MANAGEMENT

• MEASURABLE OBJECTIVE
• Supply of marketing information to enable farmers
  to make informed business decisions.
• FOCUS
• Emerging black farmers in all provinces.
• TARGET
• To register 15 000 farmers as direct recipients
  of information and send information to them using
  different communication methods.
• IMPACT
• Farmers will become knowledgeable about markets
  and will be able to make informed business
  decisions.

5
HUMAN RESOURCE DEVELOPMENT

• MEASURABLE OBJECTIVE
• To build capacity within the organisation in
  order to improve service delivery.
• FOCUS
• To train and develop Council members and staff in
  various skills
• TARGET
• To train all Council and staff in governance,
  leadership, management and technical skills.
  Number of Council members / staff trained, costs
  incurred, as well as time spent on training.

6

• IMPACT
• Improved service delivery.
• Competent and motivated human resource capital.
• Awareness of compliance requirements.

7
OUTREACH PROGRAMME

• MEASURABLE OBJECTIVE
• To promote equitable participation in the
  agricultural production/marketing chain.
• FOCUS
• To create an awareness of the agricultural
  marketing environment, focusing on the emerging
  sector.
• TARGET
• To visit all nine provinces and hold 4 (four)
  workshops in each with a view to reach 36 000
  farmers.
• IMPACT
• Informed and market orientated farmers.
• Government will be informed about real issues on
  the ground.

8
PROGRAMME 2FIELD CROPS
9
FOOD PRICE MONITORING

• MEASURABLE OBJECTIVE
• Assessment of the behaviour of basic food price
  movements in order to inform the government and
  the general public.
• FOCUS
• The focus of the study would be selected grocery
  retail outlets in urban, peri-urban and rural
  areas in the nine provinces.
• TARGET
• Food price data will be recorded every month at
  10 selected price monitoring points in each of
  the nine provinces.

10

• IMPACT
• Consumer awareness of food prices will be
  improved.
• Competitive food pricing by food outlets will be
  stimulated.
• Government intervention and food security
  programme will be better informed.

11
SORGHUM INDUSTRY

• MEASURABLE OBJECTIVE
• An understating of the South African Sorghum
  Industry throughout the entire value chain from
  production to consumption.
• FOCUS
• The focus of the study will be on role players in
  the sorghum industry producers, processors,
  retailers and consumers.
• TARGET
• To engage stakeholders in the sorghum industry
  and produce a report by December 2005.
• IMPACT
• Better informed, organised and functional sorghum
  industry.

12
MONITORING OF AGRICULTURAL INPUT COSTS

• MEASURABLE OBJECTIVE
• Knowledge of cost of agricultural inputs as well
  as understanding of agricultural terms of trade
  (the relationship between input costs and output
  prices).
• FOCUS
• This study will be conducted twice a year first
  before planting season of winter crops and again
  before planting season of summer crops. The study
  will be conducted on machinery and seasonal
  consumables) agricultural inputs such as
  fertilizers, seeds, insecticides, herbicides,
  feeds, packaging and labour. Five monitoring
  points will be sampled per province.

13

• TARGET
• Engage input suppliers, in all provinces, on
  prices of agricultural inputs and produce two
  reports per year one before winter planting
  season and another before summer planting season.
• IMPACT
• Knowledge of input costs will enable farmers to
  make better and informed decisions as well as
  embarking on proper planning for the next
  production/planting season. Buyers of
  agricultural inputs may demand competitive
  prices.

14
PROGRAMME 3 HORTICULTURE
15
CUT FLOWERS

• MEASURABLE OBJECTIVE
• An understanding of the constraints and
  opportunities with regard to market access for
  small-scale cut-flower producers.
• FOCUS
• To study the marketing of the cut flowers by
  small-scale producers with a view to identifying
  constraints and opportunities.
• TARGET
• To engage small scale producers and other role
  players in the cut flower industry.
• IMPACT
• Better informed role-players regarding problems
  and opportunities facing small-scale cut flower
  producers.

16
SURPLUS IN THE WINE INDUSTRY

• MEASURABLE OBJECTIVE
• An understanding of the impact of surplus
  production on the wine industry.
• FOCUS
• To study the impact of surplus production on the
  wine industry.
• TARGET
• To engage producers, wine cellars, cooperatives
  and other role-players involved in the production
  and marketing of wine in South Africa.
• IMPACT
• Better informed role-players regarding the
  possible impact of surplus production on the wine
  industry.

17
STATUTORY LEVIES

• MEASURABLE OBJECTIVE
• An understanding of the possible implications and
  feasibility of introducing a variable statutory
  levy system for certain industries.
• FOCUS
• To study the feasibility and possible impact of
  the introduction of variable statutory levies
• TARGET
• To highlight the implications and feasibility of
  a possible variable statutory levy.
• IMPACT
• Better informed role-players regarding the impact
  and feasibility of a variable statutory levy.

18
PROGRAMME 4 LIVESTOCK SECTION
19
STATUTORY MEASURES

• MEASURABLE OBJECTIVE
• To promote the objectives of the Marketing of
  Agricultural Products Act through the
  implementation of statutory measures.
• FOCUS
• To investigate new statutory measure
  applications, review existing statutory measures
  in place and review the use of funds against
  conditions of approval.
• TARGET
• To engage with administrators of statutory
  measures, applicants for statutory measures,
  directly affected groups, objectors against
  statutory measures as well as other relevant
  role-players, including government structures.

20

• IMPACT
• Improved operations within the relevant
  industries that applied for statutory measures.
• Improved management of industry affairs.
• Promotion of participation of black farmers.

21
GAME SECTION 7 COMMITTEE

• MEASURABLE OBJECTIVE
• A understanding of the constraints and
  opportunities in the game industry.
• FOCUS
• To study the marketing of game by focusing on
  industry structures, performance behaviour and
  participation by blacks with a view to
  identifying problems and opportunities to
  promote efficiency and broader participation.
• TARGET
• To engage with the different role-players in the
  game industry and government structures.
• IMPACT
• Role-players and Government will be better
  informed about the industry.

22
STUDY OF AQUACULTURE PROJECTS

• MEASURABLE OBJECTIVE
• An understanding of the aquaculture industry in
  the Limpopo, North West, Gauteng and Mpumalanga
  Provinces.
• FOCUS
• To study the marketing of aquaculture products by
  focusing on aquaculture enterprises, industry
  structures, conduct, performance and
  participation by blacks with a view to
  identifying problems and opportunities to promote
  efficiency and broader participation.
• TARGET
• To engage with aquaculture producers, including
  those who received grants from the relevant
  Provincial structures, and also to engage with
  governmental structures and the private sector.
• IMPACT
• Role-players and Government will be better
  informed about the aquaculture industry.

23
PIGGERY

• MEASURABLE OBJECTIVE
• To conduct a study to identify opportunities and
  constraints in the pig industry with a view to
  broaden participation by black role-players.
• FOCUS
• To study the marketing of pigs by focusing on
  industry structures, performance behaviour and
  participation by blacks with a view to
  identifying problems and opportunities to promote
  efficiency and broader participation.
• TARGET
• To engage with pig producers, with governmental
  structures and the private sector to create an
  enabling environment for pig farmers.
• IMPACT
• Role-players and Government will be better
  informed about the pig industry.