Consumer Education and Outreach

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• Consumer Education and Outreach

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OUR MISSION

• To work for a fair, just, and safe marketplace
  for all consumers and to
• empower consumers to protect themselves.
• Test. We test, evaluate, and rate products and
  services through expert, objective, independent
  research.
• Inform. We publish and publicize our Ratings,
  buying advice, and consumer information to help
  consumers make informed choices in the
  marketplace.
• Protect. We fight marketplace abuses by
  advocating for government policies, industry
  standards, and market reforms that help protect
  consumers.
• Connect. We create opportunities for dialogue to
  help empower consumers to take an active role to
  protect themselves.

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CONSUMER REPORTS CONTENT

• Consumer Reports magazine
• ConsumerReports.org
• Consumer Reports TV News
• CR On Health
• CR Money Adviser
• Best Buy Drugs
• Shop Smart magazine
• ConsumerReportsEnEspanol.org
• DTV Made Easy DTV Transition Guide
• Consumers Union.org and additional Advocacy
  Websites - Covering everything from Health,
  Finance, Product and Food Safety and more.
• New and Used Car Buying Kits and Price Service,
  Electronics Buying Guide

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CONSUMER REPORTS REACHES

• More than 4 million Consumer Reports Subscribers
• 3.2 million subscribers to ConsumerReports.org,
  the most of any site of its kind
• More than 1 million responses to our Annual
  Questionnaire
• Over 800,00 consumer e-activists.
• THIS TRANSLATES TO
• 3 BILLION YEARLY WEB AND PRINT IMPRESSIONS
• 88 UNAIDED AWARENESS IN THE MARKETPLACE

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SAFETY CONTENT

• Consumer Reports Recalls and Safety Alerts Page
• ConsumerReports.org Safety Blog
• ConsumerReports.org Babies and Kids
• Consumer Reports Guide to Childproofing
• and Safety
• Consumer Reports On Health
• ShopSmart
• AND

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THE SCHOOL SAFETY ALERT PROGRAM
Working to protect, educate, and mobilize
parents to remove unsafe products from their
homes. HOW? A safety education program that
will distribute vital safety information directly
to parents nationwide via an electronically-delive
red newsletter through school channels such as
PTAs and School Boards.
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School Safety Alert Program Partners
National PTA The largest volunteer organization
in the country with over 5 million
members. National School Boards Association
Has the reach of over half the school-aged
children in the United States.
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WHATS NEXT?

• UPCOMING ANNOUNCEMENT
• THE NATIONAL SCHOOL SAFETY COALITION
• Coalition Members and Mission to be announced
  this Spring including National PTA, National
  School Boards Association, National Association
  of School Nurses, National Association of
  Elementary School Principals, NAEYC, CPSC, FTC
  and more

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THE SAFE MARKETPLACE PROGRAM

• A multimedia outreach program in participation
  with major retailers to communicate highly
  relevant safety information to consumers.
• Disseminates important safety information via
  Kiosks, website and in-store via highly stylized
  videos on cash-register and closed circuit TVs
  when available. 
• Comprised of an on-going series of 60 and 30
  -second videos.
• The content of the videos promotes safe use of
  products and best practices for making consumers
  homes safer. 
• These videos can also be used to disseminate
  important product recall information. 
• PARTICIPATING PARTNER RETAILERS INCLUDE
  Wal-Mart, Costco, Sams Club, Best Buy, Meijer,
  Albertsons, Shaws, Shoprite, ACME, Pathmark,
  Jewel-Osco, Toys R Us AND ??

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SAFE MARKETPLACE VIDEO

• Bike Helmets
• http//video.consumerreports.org/services/player/b
  cpid28763136001?bctid30321251001