Building

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Building Developing FoundationMakers.com

• Mark FaggianoGBA 578December 19, 2002

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Project Background

• Reasons I chose my topic
• Background in marketing and web strategy
• Learned web development and associated
  technologies in MSIT
• Managing first site creation and development
• The GOAL of the program

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Proof That Im Not Lazy
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If You Build It, Well Market It

• Foundation Makers
• A start-up sports marketing firm
• Helps athletes build and market their charitable
  cause
• Increases the value of athletes by creating
  opportunities

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Step 1 Goals for the Site

• FoundationMakers.com must do the following
• Establish a web strategy that fits with our
  corporate strategy and with the companys
  marketing strategy.
• Deliver a site that target audiences find the
  site intuitive, informative, and impressive.
• Create a user experience that invokes the
  purchase of Foundation Makers services by
  potential clients.
• Create a community of dedicated visitors.

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Goals (cont)

• Search engine optimization is critical.
• Send the message that the company knows the Web
  and uses it appropriately
• Quality execution (graphics, writing, navigation,
  etc.)
• Stay within the budget.
• Outshine our competition on the Web.

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Step 2 Whos the Audience

• Primary Users will be
• Athletes
• Agents
• Media

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Step 3 Goals for Each Audience

• Athletes
• Inform and drive to purchase
• Agents
• Ease sense of intrusion
• Media
• Functional

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Step 4 Look and Feel

• FoundationMakers.com should
• Look like a combination of ESPN and MTV
• Inform the and motivate user
• Convey the companys
• Passion for sports
• Commitment to Community Outreach
• Its ability to have fun

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Step 5 Selecting a Partner

• How the Process began
• Initiated an RFP to 15 development firms
• 8 firms responded
• Narrowed the list to 4
• Chose a partner

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Finding the Right Partner

• Web partners must be a combination of
• Creative
• Enthusiastic
• Technologically savvy
• Smart business people
• Not easy to find !

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Step 6 Manage
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Questions