Peer-to-Peer fundraising

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Peer-to-Peer fundraising Iain Ure, Client Support
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Welcome

• What is it, why use it and why Engaging Networks?
• The P2P journey
• How it works in Engaging Networks
• Examples

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Peer-to-peer

• Supporters ? fundraisers
• Many individual fundraising pages
• Family, friends, colleagues, societies
• Variety of contexts
• Your fundraising events, e.g. marathon
• Personal event, e.g. give up your birthday
• Standing donations donation form on own blog,
  website, facebook page
• Charity-driven or fundraiser-driven

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Why?
Donate
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Why?
You
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Why?

• Reach and scale
• Power of...
• Word of mouth
• Influence
• Personal
• Your relationship with your supporters
• Empowerment
• Brand, membership
• Part of their own blog, site and personal
  interactions
• Supporter acquisition via their own friends and
  family

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What do I need?

• Fundraiser registration / login
• Fundraiser admin area
• Donation page
• Page search
• Display widgets
• Social sharing
• Automated email communication - triggers
• Reporting

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How does it work in Engaging Networks?
Peer-to-peer campaign
Registration Widget
Donation Widget
HTML Template
Theme
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Why Engaging Networks?

• Similar systems microsite with limited branding
  - navigation menu, structure, credit card payment
  all clearly third party
• Brand experience
• Your styling HTML template, theme
• Part of your site

Analysis of cumulative giving through charity
websites powered by Network for Good shows the
giving experience has a significant impact on
donations Donors who gave through pages branded
by the charity started at a higher level (187)
and increased more (to 279) than those who gave
through generic pages (163, rising to only
202). Thats 38 more. source Network for
Good (2010)
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Why Engaging Networks?

• You have control
• Add custom fields and questions e.g. T-shirt size
• Languages
• Integrated payment, not 3rd party page
• Integrated with wider fundraising
• Donations direct to your gateway
• Donor data saved to your supporter record
• Seamless integration with mailing list, broadcast
  email, triggers

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Sabin

• END7 campaign
• 15 teams
• 93 donors
• 4300

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Demonstration
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Examples
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Thank youiain_at_engagingnetworks.net