Overview

1
Oct-2009
the Galápagos effect
By Dietmar Stöckl STT Consulting
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The Galápagos Islands

• The Galápagos Islands (Archipiélago de Colón in
  Spanish) are a group of islands in the Pacific
  Ocean belonging to Ecuador. The islands are
  famous for having many native animals, including
  giant tortoises. These animals helped Charles
  Darwin make his theory of Natural Selection when
  he visited the islands in 1835 (Wikipedia).

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The Galápagos Effect

• If you are isolated long enough from outside
  forces, like species on the Galápagos islands,
  you evolve and are transformed into a new
  species, unlike those visible anyplace else.
• http//trueslant.com/michaelzielenziger/2009/07/20
  /the-galapagos-effect/

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The Galápagos Effect

• Two examples
• Japanese cellphones
• http//www.nytimes.com/2009/07/20/technology/20cel
  l.html?_r1
• Healthcare industry
• http//www.fastcompany.com/blog/robert-fabricant/d
  esign-4-impact/mdr-tb-galapagos-effect-healthcare
• http//designmind.frogdesign.com/blog/mdr-tb-a-hea
  lthcare-crisis-of-our-own-design.html

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The Galápagos Effect

• Laboratory medicine?