Ten golden rules for effective risk communication

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• Ten golden rules for effective risk communication

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Key steps in applying effective risk communication
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Effective risk communication (1 of 2)

• Choose your words carefully
• Use three key messages
• Guarantee compliance
• Use simple language
• Empathise

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Effective risk communication (2 of 2)

1. A picture is worth a thousand words
2. Listen actively
3. Timing
4. Appearance
5. Talking to larger groups of people - Public
   meetings are the least effective forum for
   dealing with high concern, low trust issues

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Improved Community Engagement
Provision of information displays and materials
and drop-in sessions are preferable to open and
confrontational public meetings
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Further Information
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• Ten golden rules for effective risk communication