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ITS ALL ABOUT MEMBERSHIP!!!

• BARBARA RISHER WELCH, PDG
• Regional Rotary International
• Membership Coordinator
• ZONE 24

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• EACH ROTARIAN
• REACH ONE, KEEP ONE

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ROTARY MEMBERSHIP

• RECRUITMENT
• RETENTION
• ORGANIZING NEW CLUBS
• (OVERLAP AREA IS MEMBERSHIP GROWTH
  DEVELOPMENT)

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DISTRICT 5280 5 YEAR MEMBERSHIP TREND
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2009-2010 Membership Goals

• Minimum of at Least Net One New Member Per Club
• Minimum of 80 Retention
• Rate at Club Level
• Minimum of 1 or 2 New Clubs Per District

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DISTRICT 5280 CLUB SIZE DISTRIBUTION
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3 YEARS POSITIVE GROWTH
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MOST RECENT CLUBS CHARTERED
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WOMEN IN DISTRICT 5280

• women worldwide 15.26
• women in D5280 28

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Why is Membership Growth Important? DO WE
NEED NEW MEMBERS?
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More Members Means

• Fresh ideas new energy
• Increased capacity for service
• Greater support for TRF
• Future of Rotary ensured

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MEMBERSHIP GOALS

• WHERE IS THE DISCONNECT
• ?

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ROTAPHOBIA

• THE FEAR OF ASKING SOMEONE TO ROTARY

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Membership..How important do we think it is?
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Percent of Membership (Years in Rotary)
Less than 1 year 10 1-2 years 14 3-5
years 17 6-10 years 19 10 years or
more 40 41 have been a Rotarian for less than
5 years!
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THE PERCEPTION OF ROTARY BY NON-ROTARIANS

• BUSINESS MEN
• ELITE
• SECRETIVE
• WEALTHY
• LARGELY BASED ON FORMER RULES
• NOT SEXY
• NOT TRENDY
• INFLEXIBLE
• NOT SURE THAT WOMEN ARE ALLOWED IN
• ASSOCIATED WITH FREE MASONS

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THIS ISNT YOUR GRANDFATHERS ROTARY
CLUB CHANGING THE FACE OF ROTARY
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BE FLEXIBLE !!!!!!
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WHAT LOSS RATE IS OK??

• 10 per year?
• 16 per year?
• 30 over
• 2 years?

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LOSSES Out the Back Door
7/07 87 mbrs
13 Existing mbrs terminated
16 New mbrs inducted
74 existing active
2 New mbrs term
14 New mbrs active
15 Attrition
7/08 88 members
Bring in 16 to grow 1
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RETENTION A GOOD SYMPTOM!

• TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY

1. Moved/Business Transfer
2. Business pressure

1. Health/Personal

4. Not Enough Value/Disinterest
5. Attendance Requirements
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HOW TO KEEP EM!

• STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB

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STRONG CLUBShave

• Long-range goals
• Annual goals
• Assemblies
• Communication

• Leadership continuity
• Engagement
• Fellowship
• Training

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CATCH AND DONT RELEASE!

• MEMBER
• SATISFACTION
• QUESTIONNAIRE

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SIX RETENTION IDEAS

• INFORM
• INVITE
• INDUCT
• ORIENT
• EDUCATE
• INVOLVE

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IS NETWORKING O.K. IN ROTARY?
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On Networking..

• if new or increased business comes as the
  natural result of friendship created in Rotary,
  it is the same normal development that takes
  place outside of Rotary as well as inside, so it
  is not an infringement on the ethics of Rotary
  membership.
• Past RI President Cliff Dochterman, ABCs of
  Rotary, p.19-20

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WHY SOCIAL NETWORKING?
C u _at_ Rotary
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HOW CAN WE USE IT?

• Facebook fastest growing site 55
• Twitter average age 42
• 90 Adults on-line
• 73 have read blog
• 45 started own blog
• 39 subscribe to RSS Feed
• 57 have joined social network
• 83 have watched videos

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How Pertinent to Rotary?
End Polio Now We're on Twitter! Follow us
_at_endpolionow
Rotary Global History Fellowship (RGHF)
http//twitter.com/rotary
http//twitter.com/dcrotary
http//zones25-26membership.blogspot.com/
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Change The Way We Recruit

• Aging has changed (60 is the new 40)
• Age Down Tech Up
• Engage all ages in club activities, including
  families
• Web site up to date
• Emphasis on networking
• Deemphasize attendance req.

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Do Our Clubs Reflect Our Communities?

• Profession (Classification Survey)
• Diversity (Gender, Ethnicity)
• Culture (New ideas and projects)
• Age (Future of Rotary)
• www.city-data.com

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Generations
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Aim for 20 - 50 Membership Increase in 12
months!
It Doesnt Get Much Easier Than This!
www.clubinaclub.com
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We cannot do everything at once, but we can do
something at once- Calvin Coolidge -
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Club Membership Recognition

• RI Membership Development and Extension Award
  (901) due 5/15/10
• RI Recognition of Membership Development
  Initiatives (421 and 422)
• - due 4/15/10 to DG
• Recognition of Smaller Club Membership Growth
  (416) New!
• - due 5/15/10
• Presidential Citation (900A)
• - due 3/31/10

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JUST ASK.

• Barbara Risher Welch, PDG
• Regional Rotary Intl
• Membership Coordinator
• Zone 26
• brisherwelch_at_aol.com