Video in the Enterprise

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Video in the Enterprise

• Designing the next generation
• of Video Gateways

James Awad Product Manager, Octasic
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Reality check

• "To invest in a Picture Phone for yourself was
  about as useful as buying one shoe.
• - Jonathan Margolis.

Courtesy ATT Archives and History Center 
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Why is this relevant now?

• Cost
• PCs, DSPs and IT infrastructure
• Digital Cameras post processing algorithms
• Need
• 24/7 communications and interaction
• Culture
• Always-on society, YouTube effect

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Video in the enterprise
Application Examples
Customer service Mobile banking Call centers
Social Networking Interactive TV shows User-generated content
On-line Learning Sharing training videos
Video surveillance Casino security
Video conferencing Sales call Planning meeting
MORE COMMON
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Summer vacation
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Ecosystem
Corporate Skin, Voice XML
Video conf / IVVR
SIP / 3G-324M
Quality Aspect
H.264 / MPEG2 transcode
Ethernet / TDM
Ethernet / TDM
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Why is quality important?

• Poor video quality is 1 hindrance to video
  service adoption
• Goal is to optimize cost vs. Quality tradeoff

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What are the quality issues?

• Synchronizing Audio Video
• Call set-up time
• Latency / delay
• Compression algorithms
• Network congestion
• Packet loss

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Compression Algorithms

• Source http//www.h264usa.com/technology/

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Network Congestion
CIF Decoder
H.264 SVC Encoder
SD Decoder
HD 1080p Resolution
Spatial Scalability Quality Scalability Temporal
Scalability
HD 720p Decoder
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Packet loss
Frame 1
Frame 2
Packet lost
Technique 3 Use motion predicted compensation
Technique 1 Color replacement
Technique 2 Replace with previous frame
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Summary

• Video quality is 1 selection criteria
• Solutions now exist that address all these issues
• Ecosystem is starting to emerge, delivering
  standardized platforms

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Thank you