Welcome to ICCO

1
Welcome to ICCO

• The Voice of Public Relations Around The World

2
Contents

• Our Mission
• What We Do
• Who We Are
• Our Members
• Organisational Structure
• Management

• The Working Parties
• Core Activities
• Membership
• Join Us!
• Appendix (List of Members)

3
Our Mission

• ICCO represents the worlds public relations
  consultancy business.
• We work to develop greater consistency of
  standards across member countries so that clients
  will benefit from higher quality services that
  are clearly defined, professional and ethical.

4
What We Do

• Provide a global organisation for national or
  regional public relations consultancy trade
  associations and support the creation of similar
  associations in countries where the profession is
  sufficiently mature

Continuously raise professional and ethical
standards
Provide forums for discussion of issues facing PR
consultancies worldwide and for sharing best
practice
Represent the PR consultancy industry in global
debates and seek to influence how they will
impact on our members
Provide a focal point for those seeking
information about the public relations
consultancy sector
Continuously seek commercial and business
opportunities for the consultancies affiliated
with our member associations so that they may
grow and thrive
5
Who We Are

• A not-for-profit, global entity established in
  1988
• An umbrella organisation for more than 1,000 PR
  firms affiliated through their national trade
  associations
• 28 member countries, including 26 Full Members
  and 2 Observers
• Membership from Europe, Asia, Africa, the Middle
  East and North America

6
Our Members
ICCO members

• Australia
• Austria
• Belgium
• Bulgaria
• Croatia
• Czech Republic
• Denmark

Nigeria Norway Poland Portugal Russia Slovakia Slo
venia
Spain Sweden Switzerland Turkey United Arab
Emirates United Kingdom United States
Finland France Germany Greece India Ireland Italy
Observer
7
Organisational Structure
8
Management

• The ICCO Executive Committee

President Lou Capozzi
Past President John Saunders
Treasurer / Finance Chair Christian König
Ethics Membership Chair Jean-Leopold Schuybroek
Marketing Promotion Chair Kathy Cripps
ICCO Summits Chair Prema Sagar
Industry Data Chair Richard Houghton
Executive Director (staff) Virginia Hague
9
The Working Parties
10
Ethics Membership

• Regularly reviews the ICCO charter (currently the
  Stockholm Charter)
• Ensures that existing members conform to the ICCO
  by-laws
• Recruits new members and reviews applications
• Assists Observer Members on the path to full
  membership
• Supports worthy efforts to establish trade
  associations in developing markets

11
Marketing Promotion

• Drives the production of publications and
  maintenance of website content
• Creates and oversees implementation of an annual
  marketing and editorial production plan
• Defines the ICCO brand policy and monitors its
  implementation
• Drives relationships with international
  organisations or professions relevant to the PR
  industry

12
ICCO Summits

• Defines the theme and format of each ICCO Global
  Summit, identifying content and speakers
• Oversees production of each Global Summit
• Serves as a point of reference and offers
  guidance on ICCO Regional Summits, in cooperation
  with member trade associations

13
Industry Data

• Determines which data ICCO member organisations
  should supply and provides assistance as needed
• Supervises the collection of industry data,
  interpreting it for publication
• Establishes appropriate relationships with
  international governmental organisations as
  relevant to the public relations industry

14
Finance Partnerships

• Assists the Treasurer in performing his or her
  tasks
• Oversees the annual budgeting process and
  monitors financial progress
• Reviews the economic merits of proposed
  partnerships considered for the development of
  ICCO activities, e.g. for media or events
• Reviews the membership dues structure on an
  annual basis to ensure balance and fairness

15
CMS

• A temporary Working Party that
• Regulates the Consultancy Management Standard and
  its application, limited to ICCO-affiliated firms
  in each country
• Drives the promotion of the standard to relevant
  entities or parties
• Is responsible for the international roll-out of
  CMS certification, including agreement of a
  global framework contract between ICCO and the
  independent auditor

16
Core Activities
17
Regional Global Summits

• The ICCO Global Summit, occurring every 2 years,
  convenes leaders of the PR consultancy industry
  to share knowledge and market information, debate
  current issues and enhance their professional
  networks
• ICCO Regional Summits are produced in conjunction
  with local member associations and focus on the
  development of the PR industry and issues in the
  relevant region

18
The Stockholm Charter

• The Charter specifically addresses
• Objective counsel advocacy
• Society
• Confidentiality
• Integrity of information
• Delivering promises
• Conflicts
• Representation
• Governance business practices

• Code of ethics signed by all ICCO members in 2001
• Replacement for the original Rome Charter
• Core document ensuring commitment to high
  standards of ethics, transparency and
  professionalism providing confidence to clients
  and agency partners alike

19
CMS Consultancy Management Standard

• A highly regarded badge of professionalism in
  public relations
• Devised by the PRCA UK in 1997 and accessible to
  ICCO members worldwide
• Combines elements from ISO 9000 and Investors
  in People with criteria specific to the PR
  industry
• 8 key business areas assessed by independent
  auditor DNV, one of the worlds leading risk
  management firms
• Helps improve consultancy businesses while
  assuring both clients and employees that audited
  firms provide superior quality and performance

20
ICCO Reports Original Research

• Country Reports
• Quantitative and qualitative industry data
  contributed by member associations and reproduced
  by ICCO or in conjunction with a partner
  publication
• The World Report
• Consolidated country data combined with
  information from partner organisations to offer
  unique insight into the global PR industry,
  released annually
• ICCO Research
• Original research into fundamental issues
  affecting the PR industry and of interest to ICCO
  members, produced in partnership with leading
  industry organisations and academics
• Recent examples a benchmarking of PR
  expenditure, a study on recruiting retaining
  Talent, an audit of ICCO and analysis of
  similar organisations

21
Partnerships

• ICCO proactively seeks to collaborate with
  leading organisations in the communications
  industry in ways that directly benefit ICCO
  membership.
• Some our high-profile partners include

22
Communication With Members

• Given our role as a representative body and the
  industry in which we operate, it is critical for
  ICCO to maintain open channels of communication
  with member associations, affiliated
  consultancies and the outside community. We do
  this via

1. The ICCO website (www.iccopr.com) with a
   members directory, news, events listings, space
   for knowledge sharing....
2. The ICCO quarterly newsletter distributed by
   e-mail to all member firms and posted to the
   website, containing industry news and thought
   pieces from leading PR practitioners
3. Regular electronic mailings to the Secretariat
   representatives of member associations for
   gathering and distributing industry data,
   discussing ICCO projects, etc.
4. Twice annual meetings with Board of Management
   representatives from each member country

23
Membership
24
Membership Categories

• Full Member
• National or regional trade associations of PR
  consultancies are eligible if they
• Are a Trade Association representing PR
  consultancies in their country or territory in
  case of multiple organisations, membership will
  be granted to the association that
• Shows compliance with all aspects of the present
  bylaws, and
• Represents the largest share of the countrys PR
  consultancy business in total fees over the
  previous three years
• Have statutes and a management structure
  reflecting legal autonomy and a Code of Practice
  acceptable to ICCO
• Can prove financial stability with audited
  accounts of the last two fiscal years
• Have their members agree to abide by the ICCO
  Stockholm Charter
• Have a minimum of ten members
• Agree to the Memorandum Articles of Association
  and the Bylaws of ICCO
• Agree to produce statistics and information as
  requested
• Agree to host Board of Management and/or
  Executive Committee meetings when requested
• Ensure that a representative attends all Board
  meetings
• Ensure that their representative plays an active
  role in at least one Working Party
• Ensure that they keep ICCO updated on relevant
  changes to their organisations
• Ensure that they pay all subscriptions when due

25
Membership Categories

• Observer Member
• A PR consultancies trade association may be
  granted Observer status when
• It has not established itself as an independent
  trade association, has not yet reached a
  membership of ten or cannot yet demonstrate
  financial stability
• The trade association is not yet able to ensure
  compliance by its members with the ICCO Stockholm
  Charter but nonetheless shows enough compliance
  and effort for the Observer status to be deserved
• The trade association wants ICCO to support it in
  order for its authority to be established as a
  representative organisation of the profession
• A majority vote of the ICCO Board of Management
  supports the recommendation of the Executive
  Committee member appointed to review the
  application
• __________________________________________________
  _____________________
• Observer Member status is for a maximum of two
  years, after which Full Member status will be
  granted or Observer Member status terminated
  according to a majority vote of the Board
• Observer Members are represented by one delegate
  to the Board of Management, without voting
  rights, and may participate in one Working Party
• Observer Members pay no membership dues in the
  first year and 50 in the second

26
Benefits of Membership

• To Trade Associations
• Badge of credibility and professionalism for the
  PR industry in the home country
• Recognised standards to be handed down to member
  firms
• Forum for addressing industry issues as well as
  sharing knowledge and best practice with peers
• Vehicle for expressing opinions on key industry
  issues to the outside world with a unified voice
• Support and guidance from established members on
  operational and other association matters
• Trusted network for exploring international
  activities

27
Benefits of Membership

• To Member Firms
• Channel for additional business opportunities as
  potential clients use ICCO to locate
  consultancies internationally
• Tangible demonstration to clients and employees
  of professional integrity and high ethical
  standards
• Trusted network for finding agency partners
  abroad
• Exposure to leading industry thinkers and best
  practice methodologies via ICCO summits and
  communications
• Access to proprietary industry research and
  knowledge
• Conduit for raising awareness and voicing
  opinions on key issues in public relations
• Discounts and other economic benefits from ICCO
  preferred partners

28
Dues Structure and Costs
Band Total Fee Income (millions) Dues
1 lt 5 1,000
2 510 1,400
3 1020 1,800
4 2050 2,000
5 50-100 2,500
6 100-150 3,000
7 150-200 4,000
8 200-250 5,000
9 250-500 10,000
10 500 15,000
The dues structure takes into account the
collective fee income of an associations member
firms, as shown here
29
Join Us!

• To find more information about us, our activities
  or our members, visit the ICCO website at
  www.iccopr.com.
• Applications for membership are available for
  download.
• If your organisation is interested in exploring
  partnership opportunities with ICCO, contact
• Virginia Hague, Executive Director
  virginia.hague_at_iccopr.com 31.613.262.584.

30
Appendix
31
List of Members
Country Trade Association Acronym
Australia Public Relations Institute of Australia (Registered Consultancies Group) PRIA
Austria PR Quality Austria PR Quality Austria
Belgium Belgian Public Relations Consultants Association BPRCA / BGPRA
Bulgaria Bulgarian Association of Public Relations Agencies BAPRA
Croatia Croatian Public Relations Association (Committee for Public Relations Agencies) CPRA / HUOJ
Czech Republic Association of Public Relations Agencies APRA
Denmark Danish Association of Public Relations Agencies BPRV
Finland MTL Finnish Association of Marketing Communication Agencies MTL
France Syntec Council of Public Relations Syntec
Germany Association of Public Relations Agencies GPRA
Greece Hellenic Association of Communications Agencies HACA / EDEE
India Public Relations Consultants Association of India PRCAI
Ireland Public Relations Consultants Association PRCA
Italy Assorel Assorel
Observer
32
List of Members
Country Trade Association Acronym
Nigeria Public Relations Consultants Association of Nigeria PRCAN
Norway Norwegian Public Relations Consultants Association NPRCA / NIR
Poland Polish Public Relations Consultancies Association PPRCA / ZFPR
Portugal Portuguese Association of Communications and Public Relations Consultancies APECOM
Russia Russian Public Relations Consultancies Association RPRCA / AKOS
Slovakia Slovakian Public Relations Association APRSR
Slovenia Slovenian PR Agencies Association ZOJS
Spain Association of Public Relations and Communications Consultancies ADECEC
Sweden PRECIS Association of Public Relations Consultancies in Sweden PRECIS
Switzerland Association of PR Agencies in Switzerland BPRA
Turkey IDA Communications Consultancy Companies Association IDA
UAE Middle East Public Relations Association MEPRA
United Kingdom Public Relations Consultants Association PRCA
United States Council of Public Relations Firms CPRF
Observer