When the Winter Comes Warm It Up

1
When the Winter ComesWarm It Up

• Introduction of E-Muff
• Jackie Augustin
• Wai Sze Lee
• Ruth Martha
• XiaoYu Ou

2
What Is eMuff??

• A build-in Bluetooth headset in an earmuff
• Have a removable headset for the iPod,
  blackberry, palm spring Treo, MP3 and CD player,
  or the other electronic devices
• Emuffs can keep your ears warm while you are
  listening to music and make phone calls

3
Functions of E-Muff

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How the E-Muffs work

• Connect the electronic devices with a 1.5 mm jack
  plug
• With the Bluetooth technology, the earmuff does
  not need a wire to connect to the phone
• The earmuff has the ability to be charged in
  terms of using it that last for 15 -20 hours

5
How the E-Muffs Work

• One side of the earmuff, we design some easy
  touch button for the volume and for the phone
  calling
• Another side, there will be one touch button for
  on and off. If you dont want to listen to the
  music, the headset is easily removable from the
  earmuff

6
Target Market

• People ages 12 and over. Especially women.
  Because eMuffs are fashion stuff also.
• People who use Bluetooth cell phone and iPod or
  other music devices.

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Competing Products in the Current Market

• Different kinds of Bluetooth headsets
• Traditional headphones
• Traditional earmuff or any ear warmer such as a
  hat, etc.

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Pricing The E-Muff

• Reasonable price is 90-200.
• The e-muff is a high-tech and fashion product,
  have many varieties of designs and colors that
  are can use unisex.

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Selling E-Muff

• Department stores
• Electronic store (best buy, etc),
• Direct mail order
• Online stores

10
Packaging E-Muff

• The e-muff will come with a designed box,
  includes a charger, small fashion bag to protect
  the e-muff

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Advertising the New E-Muff

• Magazine ads
• Billboard
• Television advertisement
• Radio

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Advertising the New E-Muff

• Major magazines
• (For young group)

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Magazine Ads

• We will put this magazine ads in some of the
  large department store such as Macys,
  Bloomingdales, Nordstorm, Neiman Marcus, and Saks
  5th Ave.

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Billboard Advertising
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Our Group Members