Cherwell DC Sportivate

1
Cherwell DC Sportivate
2
16 18 year olds

• 16 18 year olds Gym Project Young people
  targeted through HofPE currently not
  participating in extra curricular activities.
• 8 week programme as a group after school
• Varied 8 week programme including tasters of
  different activities Gym, Spinning, Body Combat,
  Swimming. Personal development plan from Gym
  instructor
• Incentive Attend 7 out of 8 sessions receive
  FREE month membership to use in own time
  reduced 12 month membership

3
18 25 year olds

• Gym 8 weeks 2 a session flexible to
  participants. Offer entitles participants to
  attend gym, swimming and classes at times that
  fit in with lifestyle.
• Personal plan to help achieve goals, meet gym
  instructors
• Review of plan after 4 weeks, Regular gym
  challenges
• Attend 7 weeks out of 8 receive FREE month
  membership and reduced 12 month membership Goodie
  Bag (20 in-kind Parkwood) Towels, Goggles,
  Swim vouchers

4
18 25 year olds

• Golf Group sessions from companies at
  convenient times Shift patterns fit in with
  lifestyle
• 8 weeks of progressive group sessions learning
  basics of golf
• Incentive Attend 7 sessions and receive 7 step
  tuition programme at times that fit around work
• Rush Hockey Group sessions at Hockey Clubs
  linked to training nights
• Target local businesses, retail parks,
  supermarkets
• Once participants attend 7 out of 8 sessions
  receive heavily reduced membership into club

5
Project Results

• Gym 16 18 Over 80 pupils participated with 60
  being retained attending 7 weeks Pupils now
  being tracked to see if continuing to use
  membership.
• Feedback was great from pupils - Project has made
  them aware of local leisure centre and
  comfortable in this environment.
• Loved Spinning, I never thought would be able
  to do an hour! Chris and Nicki were great and
  really encouraged me. I will defiantly be
  continuing at Bicester James 17
• Had no idea before how to use gym equipment and
  am now hooked, will be going regularly when I get
  to University Nehir 17

6
Project Results

• Gym 18 25 Over 170 participated with over 130
  retained ( 7 out of 8 sessions attended).
  Participants now be tracked to see if have joined
  as member after FREE membership
• Golf Drayton GC, Banbury, 45 participants in
  groups attended 31 participants retained. 7
  participants have so far taken out membership at
  club
• Rush Hockey Bicester HC Over 40 participants
  attended sessions with 8 now transitioned into
  the clubs league teams

7
Reasons for Success

• Consultation Speaking with local partners,
  clubs and leisure providers and seeing where gaps
  are in provision. Sportivate funding great
  incentive for clubs to help with gaps in age
  groups, gender etc.
• Targeted Approach / promotion- 18 25 year
  olds. We really targeted the workplaces that had
  a high of employees in this age group,
  Supermarkets, Retail, Shift work.
• Benefits for Employer Taster Health Days at
  Supermarkets were a good way of promoting
  projects along with explaining benefits of a
  healthy workplace. Gives coach / lead a chance to
  meet potential participants which offers familiar
  face on 1st session

8
Reasons for Success

• Partnerships Working in partnership with Clubs,
  Leisure Provider, Schools, CSP and workplaces was
  key reason for success. Partners would take
  ownership of projects, offering in-kind financial
  support, drive project, making participants feel
  part of club / leisure centre, Staff ensuring
  that the whole club / leisure centre understand
  project from Reception / 1st point of call
  Centre manager.

9
Reasons for Success

• Exit Routes / Incentives Ensuring that there
  are good sustainable exit routes available to
  Sportivate participants linked to activity.
• Great Coach / Lead We crucially had great
  coaches leading the projects and being the first
  point of call for participants. The main reason
  for people coming back is due to their first
  experience at Club and Gym. The lead also made
  them feel part of the club and not so scary to
  transition into club / leisure centre along with
  really driving promotion of project.

10
Benefits for Cherwell DC

• Partnerships Sportivate projects have led to
  working with new partners which may not have been
  formed without sportivate projects.
• Partnerships with existing partners have been
  made stronger due to working together ( Parkwood)
  and this has led to many projects forming as a
  result of Sportivate work.
• Cherwell DC Coroporate objectives Helped to
  contribute to objectives such as Safe Healthy
  District District of Opportunity by
  increasing opportunities in the district for
  targeted young people and encourage a healthy
  lifestyle
• Sport Dev Budget Delivering projects that are
  benefitting the district through external funding.

11
Benefits for Cherwell DC

• Sport Clubs Increased relationship with local
  clubs and made great links for future work and
  new development groups that previously were not
  there. Gave Cherwell greater insight into local
  clubs needs / priorities
• Increased Provision - Sportivate has massively
  increased the provision of sport and activities
  in Cherwell DC. Projects have enabled clubs to
  attract new members, Leisure Centres to target
  difficult age groups and new satellite and clubs
  (basketball, archery) have been developed as a
  result of sportivate funding.

12
Future from Sportivate Projects

• Sustainability Now clubs and Leisure providers
  see the benefit of incentivised opportunities
  these will now become integral part of Leisure
  Centre / Club without Sportivate Funding
• Partnership work Continue great partnership
  work as a result of Sportivate projects and work
  together in other projects together to achieve
  combined outcomes. Continue Business promotions
  and partnerships.
• Increase Provision - Increased provision of
  sustainable activities especially for 18 25
  year olds will continue due to success of projects