cafeKU

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cafeKU

• Gençlerin Ortaköydeki yeni bulusma noktasi

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• Hi everybody!
• Our group will run a cafe in Ortaköy. It will be
  next to the Bosphorus.It is not very large but it
  will have ground and first floor.
• We will rent the location of our business.

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What is our targeted market segment ?

• Our target is the group of students from high
  school and university. Generally the people who
  are economically over middle class.

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What is our expected demand ?

• We think the students from Kabatas High School,
  Galatasaray University, Yildiz Teknik University,
  Istanbul Teknik University, Besiktas High School,
  Bahçesehir University and Bogaziçi University
  will come to our cafe generally.
• Our target is to make 5 of these students to
  come to our cafe at least once in a month.

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Why a cafe?

• Because we think that our targeted market
  segment(university students) spend most of their
  money for food and clothing.
• Also they meet with their friends like these
  cafes after the school time.
• We think that managing a cafe is not a very big
  deal and we are not very professional. As you
  know, many people can manage a cafe and make
  money by that.

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Why Ortaköy?

• Its in between Taksim, Besiktas, Bebek and
  Istinye. Therefore when people move one place to
  another, they always call on the Ortaköy.
• Its among many university and high
  schools(galatasaray, itü, kabatas high school,
  bogaziçi university etc.)
• Ortaköy has the most wonderful view of the
  Istanbul.

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• Because of these reasons,we believe that we can
  make money by opening a cafe in Ortaköy.

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What do we sell?

• In our menu there will be cold and hot drinks.
  Alcohol is not included. Pasta, sandwiches,
  salad, pizza, deserts kumpir and narghile will be
  on the menu. In addition to that, there will be
  some games that groups can play and make fun.

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How about capacity?

• We aim that 70 of seatings and tables are full
  on the average.It may be less than 70 in working
  days(about 60) but we aim 90-95 rate at the
  weekends so it will be 70 full on the average in
  whole week.

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Where do we get our food and beverages?

• We plan to make the foods by ourselves but we
  will buy only deserts from outside.(we will make
  an agreement with özsüt because their products
  are high quality, not very expensive and
  variable)
• We will make hot drinks by ourselves and buy
  colds from outside.

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Why should people choose our cafe?

• Very short waiting time for food and beverages
• It will not be very crowded.
• Magnificent scene
• This is one of the unique cafe that has an
  audience of young people in Ortaköy.Young
  customers will feel better by that.
• We will provide several promotions every working
  day, one of the items will be much cheaper. Also
  we will provide a member card for discounts.
• We send birthday and reminder mails for customers
  those we can get their mail adresses.

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Why should people choose our cafe?

• Furthermore we will paint the cafe that make
  customers feel better and more hungry.
• We will buy mirrors that show you tinner. Thus
  you can eat more ?

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How many workers will we hire?

• We will hire 11 full-time and 3 part-time workers
• At the lower floor there will be three waiters.
• At the upper floor there will be two waiters
• At the kitchen there will be three cooker
• There will be a cash register
• There will be two people for cleaning
• At the weekends 2 waiters and 1 cooker will be
  added

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How about salaries?

• We will hire 11 full time and 3 part time worker
• Full time
• 5x8004000 YTL for 5 waiters
• 1100 YTL for the chief cooker
• 2x900 YTL for other 2 cookers
• 700 YTL for the cash register
• Minimum wage for cleaners
• Part time
• We will pay 3 YTL per hour for each part time
  worker
• Other costs
• 12000 14000 YTL for rent and insurance.
• AS A TOTAL
• We expect 23000-25000 YTL variable cost per month

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This is the ground floor
16
First floor
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What are the opening and closing times?

• In the week days the working hours will be like
  this
• 10 am(opening)- 2 am(closing).
• 8 am- 9 am Cleaning
• at 9 am the cookers will start cooking

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How about weekends?

• At the weekends
• 9 am(opening)- 2 am(closing)
• 7 am-8 am there will be cleaning
• At 8 am the cookers will start cooking
• Also there will be special breakfast between
  900-1130am

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How about capacity?

• We plan every table will have 4 chairs and 6
  people can seat in seatings which are at the
  first floor.
• In addition to that there will be 20 chairs for
  narghile.
• We can serve at most 868420100 people at the
  same time but we think we will not reach that
  fullness rate in any time except some
  extraordinary times(1 or 2 times in a week)
• In addition to that, people can reserve their
  tables or seatings before they come.
• We can serve for birthday parties, celebrations
  etc..

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What are our fixed costs?

• We will buy
• Refrigerator
• Oven
• Air-conditioner
• Washing machine
• Tables, chairs, narghiles,dishes,forks, spoons
  etc.
• Coffee and tea machines
• Also we will pay for the project of the
  decoration of the cafe
• We will pay some of them by lump sum and take a
  credit for the remainings

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What are our variable costs?

• We will buy for food and beverages
• Pasta, sandwich, pizza and salad items, potatoes
  and kumpir items, tobacco and aroma for narghile,
  tea, coffee,water, sugar, and cold drinks.
• Also we will buy cleaning items for cleaning
• We expect we will pay 4500 YTL per month for
  these items.
• We will pay 1200 YTL for electricity, water and
  natural gas bills.

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• We expect 600-800 people in a week. We think
  every customer will pay 15 YTL (on the average).
  That means that we will get a revenue of 45000
  YTL(on the average) a month.
• After we deduct our cost from revenues, we get
  18000-22000 YTL profit. We divide some of them
  for credit payment and the remaining is the our
  taxable income.

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Problems that we may encounter

• Most of the threats we may enconter are
• Fire we will teach our workers for that and we
  will have an insurance
• Burgling we will use alarm system and we have an
  insurance.
• Machines may be brokensince we will buy them as
  new machines, they will have guarantee and it
  will not be a problem.