Limited Brands

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Limited Brands

• Kevin Hill
• Melissa Burke
• Jenny McIntyre

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Limited Brands

• Les Wexner founded Limited Brands in 1963
• 4000 stores, including seven retail brands

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Seven retail brands including

• VICTORIAS SECRET
• EXPRESS WOMEN AND MEN
• BATH BODY WORKS
• THE LIMITED
• THE WHITE BARN CANDLE COMPANY
• AURA SCIENCE
• HENRI BENDEL

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VICTORIAS SECRET
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In the beginning..

• Headquarters in Columbus, Ohio
• 1982 opened its doors and mailed its first
  catalogue to the public
• 1998 VICTORIASSECRET.COM made it possible to view
  and order items 24 hours a day, 7 days a week.
  Profitable since day one!!!!
• 1999 First online fashion show LIVE

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Mission

• Limited Brands is commited to building a
  family of the worlds best fashion brands to
  create sustained growth of shareholder value by
  focusing its time, talent, and capital on the
  highest return opportunities.

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Policies

• Do what is right-regardless of the
  circumstances Les Wexner
• RESPECT
• INCLUSION
• THE WAY WE DO THINGS

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Community Commitment

• In the last five years Victorias Secret, along
  with sister companies, have
• Contributed almost 60 million to community
  organizations
• Provided more than 100,000 hours of tutoring to
  inner-city kids
• Led the Columbus and New York communities in per
  capita giving to the United Way

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What does VICTORIAS SECRET offer?

• Bras
• Panties
• Sleepwear
• Hosiery
• Clothing

• Skincare
• Personal Accessories
• Perfume
• Cosmetics

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SIZE DOES MATTER!!!

• In stores only sizes B-DD bra sizes are offered
  and sleepwear is offered up to extra large.
  While on the catalogue and online, smaller and
  larger sizes are available

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Quality

• Fabrics Rayon, polyester, cotton, lace, and
  silk
• Gauges (of underwire) 12 - 18

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Why do you buy VICTORIAS SECRET?

• Survey results.

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Awards and Recognition

• 1998, 2000-2003- Nicholas Awards Competition
  Best in Industry
• 2001- TriVersity Top 100 Retailers
• 2001- Nicholson Awards Competition Intimate
  Brands
• 2003- Limited Brands Named Worlds Most Admired
  Specialty Retailer
• 2003- Electronic media Web Site Masters Award

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Marketing

• In 1995 Ed Razek was appionted to Chief Executive
  Officer of Victorias Secret.
• He was given the challenge of how to market racy
  womens apparel

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The Answer That Worked!!!!

• Make it edgy and mainstream.This
  tongue-in-cheek idea of designing the males
  fantasys view of womenthat just doesn't fly.
  Men shop two days a year Valentines and
  Christmas Eve. Women shop all the time. Ed
  Razek

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ONLINE FASHION SHOW
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The Newest Ad Campaign
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WHAT IS SEXY?
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Thank you for your time